Dior is slammed for Mexican-inspired campaign with Jennifer Lawrence

Dior has come under fire for having ဂျနီဖာလောရင် star in a fashion campaign that aims to celebrate Mexican culture.

Critics have accused both the brand and actress of cultural appropriation in response to the campaign featuring the Dior Cruise 2019 collection, which was influenced by escaramuzas, Mexican horsewomen who perform in a rodeo-like sport called charreada.

‘One of the main inspirations for this collection is the traditional women riders of မက္ကစီကို, so I am really excited that this collection is looking at and celebrating these women’s heritage through such a modern lens,’ Jennifer, 28, says in a behind-the-scenes interview.

ဗီဒီယိုအတွက်အောက်ကိုဆင်း

Face of the brand: Jennifer Lawrence, 28, stars is the new Dior Cruise 2019 campaign

Face of the brand: Jennifer Lawrence, 28, stars is the new Dior Cruise 2019 campaign

Face of the brand: Jennifer Lawrence, 28, stars is the new Dior Cruise 2019 campaign

Inspiration: The collection was influenced by escaramuzas, Mexican horsewomen who perform in a rodeo-like sport called charreada

Inspiration: The collection was influenced by escaramuzas, Mexican horsewomen who perform in a rodeo-like sport called charreada

Inspiration: The collection was influenced by escaramuzas, Mexican horsewomen who perform in a rodeo-like sport called charreada

Inspiration: The collection was influenced by escaramuzas, Mexican horsewomen who perform in a rodeo-like sport called charreada

Inspiration: The collection was influenced by escaramuzas, Mexican horsewomen who perform in a rodeo-like sport called charreada

Say what? Critics are outraged that a white actress stars in the campaign meant to celebrate Mexican heritage

Say what? Critics are outraged that a white actress stars in the campaign meant to celebrate Mexican heritage

Say what? Critics are outraged that a white actress stars in the campaign meant to celebrate Mexican heritage

Although Jennifer has been the face of the brand since 2012, many were outraged that Dior cast a white woman in a campaign meant to honor Mexican heritage.

‘In the latest installment of white women and dusty a** fashion houses making poor choices: Dior’s new collection was inspired by Mexican riders so they got Jennifer Lawrence as the model because of course they did,’ one person tweeted.

‘The @Dior campaign with Jennifer Lawrence is a great example of how idiotic marketing teams can turn great social movements into bad marketing,’ someone else added.

‘Get a Mexican model. This is so far off the mark it’s crazy and I can’t believe more people aren’t discussing it. This is Pepsi bad.’

During her interview, Jennifer also reveals that the campaign was shot in California — not Mexico.

Awkward: In a behind-the-scenes interview, Jennifer says she is excited that the collection is 'celebrating these women's heritage through such a modern lens'

Awkward: In a behind-the-scenes interview, Jennifer says she is excited that the collection is 'celebrating these women's heritage through such a modern lens'

Awkward: In a behind-the-scenes interview, Jennifer says she is excited that the collection is ‘celebrating these women’s heritage through such a modern lens’

Outrage: Phoebe Robinson, a comedian and host of the 2 Dope Queens podcast, took to Instagram to slam the brand for failing to cast a Mexican model

Outrage: Phoebe Robinson, a comedian and host of the 2 Dope Queens podcast, took to Instagram to slam the brand for failing to cast a Mexican model

Outrage: Phoebe Robinson, a comedian and host of the 2 Dope Queens podcast, took to Instagram to slam the brand for failing to cast a Mexican model

‘We’ve been shooting in a beautiful ranch in California with rolling hills, and I can’t think of a better landscape to highlight this collection,’ she gushes, leaving critics baffles by her thoughtless comments.

‘Well this is super f****d up! This collection was inspired by “women riders in Mexico” but is faced by Jennifer Lawrence and the shoot took place in California…..for real @Dior???’ Margot Wall tweeted.

Phoebe Robinson, a comedian and host of the 2 Dope Queens podcast, took to Instagram to slam the brand for failing to cast a Mexican model and shooting the campaign in California.

‘Sooooooooo, #Dior & #JenniferLawrencewanna celebrate traditional Mexican women riders thru a “modern lens”…by having a rich white woman named Jennifer be the face of this campaign?’ she wrote.

Strike two: The campaign shoot took place in California ¿ not Mexico

Strike two: The campaign shoot took place in California ¿ not Mexico

Strike two: The campaign shoot took place in California — not Mexico

'Get a Mexican model': People have been taking to social media to criticize Dior for casting Jennifer, with some accusing the brand of cultural appropriation

'Get a Mexican model': People have been taking to social media to criticize Dior for casting Jennifer, with some accusing the brand of cultural appropriation

‘Get a Mexican model’: People have been taking to social media to criticize Dior for casting Jennifer, with some accusing the brand of cultural appropriation

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‘And like they couldn’t think of a better landscape to shoot than in California?! Hmm, I dunno, maybe…like…shoot…in…Mexico…with…a…Mexican…actress like Salma Hayek, Karla Souza, Jessica Alba, Selena Gomez, Eva Longoria, or many others,’ she added.

‘But I guess they were all unavailable, so you had to go with Jennifer Lawrence. The audacity to call this s**t modern because it’s worn by a white woman is ignorant and gross, but unfortunately, not surprising.’

Despite the backlash, some fans praised Dior for celebrating another culture, while others pointed out that Jennifer has been working with the label for six years.

One Jennifer Lawrence fan account was among those to note that black model Selena Forrest also stars in the campaign.

Defending Jennifer: One Jennifer Lawrence fan account was among those to note that black model Selena Forrest also stars in the campaign

Defending Jennifer: One Jennifer Lawrence fan account was among those to note that black model Selena Forrest also stars in the campaign

Defending Jennifer: One Jennifer Lawrence fan account was among those to note that black model Selena Forrest also stars in the campaign

Question: One person asked why people are only upset about Jennifer modeling the clothes

Question: One person asked why people are only upset about Jennifer modeling the clothes

Question: One person asked why people are only upset about Jennifer modeling the clothes

Respect: When Dior unveiled the collection in May, the brand flew in eight women from Mexico to wear the designs and ride horses in unison while models walked the runway (pictured)

Respect: When Dior unveiled the collection in May, the brand flew in eight women from Mexico to wear the designs and ride horses in unison while models walked the runway (pictured)

Respect: When Dior unveiled the collection in May, the brand flew in eight women from Mexico to wear the designs and ride horses in unison while models walked the runway (pictured)

Popular design: Both Michelle Obama (pictured) and Solange Knowles have modeled the same corset from the collection on their respective magazines covers in recent months

Popular design: Both Michelle Obama (pictured) and Solange Knowles have modeled the same corset from the collection on their respective magazines covers in recent months

Popular design: Both Michelle Obama and Solange Knowles (pictured) have modeled the same corset from the collection on their respective magazines covers in recent months

Popular design: Both Michelle Obama and Solange Knowles (pictured) have modeled the same corset from the collection on their respective magazines covers in recent months

Popular design: Both Michelle Obama (left) and Solange Knowles (right) have modeled the same corset from the collection on their respective magazines covers in recent months

Homage: The brand revealed on Sunday that the latest issue of Dior Magazine features exclusive stories shot in Mexico by Mexican female photographers

Homage: The brand revealed on Sunday that the latest issue of Dior Magazine features exclusive stories shot in Mexico by Mexican female photographers

Homage: The brand revealed on Sunday that the latest issue of Dior Magazine features exclusive stories shot in Mexico by Mexican female photographers

Vision: Tania Franco Klein (center) was one of photographers chosen to interpret the Dior Cruise 2019 collection

Vision: Tania Franco Klein (center) was one of photographers chosen to interpret the Dior Cruise 2019 collection

Vision: Tania Franco Klein (center) was one of photographers chosen to interpret the Dior Cruise 2019 collection

‘Is this only about Jennifer Lawrence being in the ads?’ someone else asked. ‘If this was really about cultural appropriation that would be the clothes, and nobody is even talking about them. There are shots of an African-Am model in the same clothes. Is she also a problem?’

When Dior’s creative director Maria Grazia Chiuri unveiled the collection in May, the brand flew in eight women from Mexico to wear the designs and ride horses in unison while models walked down the runway.

Both Michelle Obama and Solange Knowles have modeled the same corset from the collection on their respective magazines covers in recent months.

Dior has yet to address the controversy, but the brand revealed on Sunday that the latest issue of Dior Magazine features exclusive stories shot in Mexico by Mexican female photographers, including Maya Goded, Paola Vivas, Christina De Middel, and Tania Franco Klein.

DailyMail.com has reached out Dior for comment.

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