It’s been the one incident to make global headlines off the back of Novak Djokovic‘s controversial entry into Australia for better or for worse.
Leaked footage of news anchors Rebecca Maddern and Mike Amor’s expletive-laden rant about the tennis professional had left bosses at the Seven network outraged, apologetic and scrambling to find the culprit.
But now one senior Seven executive has expressed the view that the publicity from the leak was a benefit to the station rather than a detraction, according to The Sydney Morning Herald’s Private Sydney.
Outlook: Seven executive says the publicity from the leaked footage of Rebecca Maddern and Mike Amor ranting about Novak Djokovic has been ‘wonderful’
The executive reportedly believes that the publicity has in fact been ‘wonderful’ for the network, especially for Maddern after she recently moved from Nine to 7Melbourne.
The positive viewpoint from some Seven executives regarding the publicity from the leak has correlated with the station’s recent boost in the TV ratings.
Seven enjoyed a ratings uplift on Wednesday – the night after the off-air expletive-laden rant where Maddern referred to Djokovic as a ‘lying, sneaky, a***hole’.
Ratings hit: Seven enjoyed a ratings uplift on Wednesday – the night after the off-air expletive-laden rant where Maddern said Djokovic was a ‘lying, sneaky, a***hole’
Wednesday night’s bulletin saw an increase of 40,000 viewers in comparison to Tuesday night.
More viewers tuned in to 7News see if Maddern or Amor would address the leak during the Wednesday 6pm news bulletin – which they did not.
The 6pm Wednesday bulletin had 301,000 viewers from across Melbourne tuning in. In comparison, Tuesday’s bulletin at 6pm had 261,000.
Follow up: More viewers tuned in to 7News see if Maddern or Amor would address the leak during the Wednesday 6pm news bulletin – which they did not
Seven’s 6:30pm news on that same night still retained 291,000 viewers.
The ratings still fell short to Nine news, who usually dominate the TV ratings for news in the major metro cities.
It was still an unexpected boost in viewership for Seven and comes as the network traced the culprit of the leak to a staffer at closed captioning company Ai Media.
The staffer who leaked the video was subsequently sacked from the company after an internal investigation took place.
Caught: The network traced the culprit of the leak to a staffer at closed captioning company Ai Media. The staffer who leaked the video was subsequently sacked from the company after an internal investigation took place
A statement from Ai Media read: ‘As a result of the investigation, Ai-Media has identified that an employee working remotely due to the COVID-19 outbreak was responsible for the unauthorised distribution of the content.’
‘Appropriate action has been taken with regard to the employee responsible.’
The company CEO Tony Abrahams said Ai-Media has also reassured the Seven network that the company has taken action to ensure no future leaks.
‘We are Australia’s leading provider of captioning services and we understand the importance of our work in making media accessible and inclusive to a wider audience, while safeguarding the confidential information of our customers,’ he said.
Security: The company CEO Tony Abrahams said Ai-Media has also reassured the Seven network that the company has taken action to ensure no future leaks
‘We have long standing and strong relationships within the media industry in Australia, and value our relationship with the Seven Network with whom we have been working with for over five years.
‘This is the first such incident in Ai-Media’s 19-year history and enhanced controls have since been implemented to ensure it cannot be repeated.’
In the video, Ms Maddern called Djokovic a ‘lying, sneaky, a***hole’ while preparing to present the station’s 6pm news program.
Amor added: ‘That’s it, I mean he’s an a***hole. He got a bulls*** f*****g excuse and then fell over his own f*****g lies. It’s just what happens, right, that’s what happened.
Ms Maddern has since apologised to her bosses for bad mouthing the world number one.
Daily Mail Australia has contacted Channel 7 for comment, in relation to this article.
Rant: In the video, Ms Maddern called Djokovic a ‘lying, sneaky, a***hole’ while preparing to present the station’s 6pm news program
Advertising. Insurance companies have spent millions of dollars in research to determine what types of drivers and cars pose the most financial. Based On These results, They Have Come Up With A Formula That determined how Much IS A PARTICULAR driver charged in premiums. Based on these results, they developed a formula that determines how much a particular driver is charged in premiums. While this formula Is Only fully-Known to Cheapest Cars Insurance companies, it’s quite Obvious That Some coaches and people are less expensive to insure Than Others. Although this formula can not be fully known to insurance companies, it is clear that some cars and people are cheaper to insure than others. In this article, We Will Discuss The Particular attributes of car Which make it more expensive Then Another, to insure. In this article we will examine the characteristics of the car that make it more expensive than the other, to insure. Amounts are based premium Typically how expensive it IS The Car, The Size of the Car, whether or not It Is Targeted by Thieves and whether or not it can-do extensive damage to another car. the premiums are usually based on how the car is expensive, the size of the car, whether or not he is the target of thieves and whether or not it can do considerable damage to another car. Cars That Have less value (cost) Will Be Cheaper to Insure That Are More Than expensive cars. Cars that have less value (cost), will be less expensive to insure that cars are more expensive. This Is Because It Will Cost The Insurance companies less money to replace to replace golden shares The Entire because if It Is TotalEdit gold stolen. That’s because it will cost insurance companies less money to replace parts or to replace the whole car if it is reached or stolen. The Size of the year because est aussi important part of The Insurance cost equation. The size of the car is also an important part of the equation insurance costs. If a Car Is Too Small or Too Big, Then The insurance Will Be Higher. If a car is too small or too large, the insurance will be higher. This Is Because bigger cars can-do more damage to cars in crashes Other. This is because bigger cars can do more damage to other cars in accidents. The crash if it Is the driver’s fault With The bigger because, Then The insurance Likely Will Have to shell out Quite a bit of cash. If the accident is the fault of the driver with the highest car insurance will probably pay a little money. Cars That Are Too Small Have the opposite problem. Cars that are too small have the opposite problem. Often They Are Damaged And The occupants more more Likely To Suffer Injuries from crash related. They are most often damaged and the occupants more likely to suffer from injuries caused by accident. The least expensive cars to insure are Those That Are mid-sized. The cheapest cars to be insured are those of medium size. Therefor, if long-term Costs are year end for you, Be sure to purchase a mid-sized car. Therefore, if the long-term costs are a problem for you, be sure to buy a mid size car. Whether or not a car IS Typically Targeted by Thieves Is Another component to Calculating your insurance rates. Whether or not a car is typically targeted by thieves is another element for calculating your insurance premium. If your SI as Likely to Be Stolen, Then insurance companies assume more risk in Insuring you and subsequently, force you to pay more in premiums. If your car is likely to be stolen then insurance companies assume more risk by ensuring thereafter, forcing you to pay higher premiums. Keep This Is Mind, When you are looking for your next car. Keep this in mind when you’re looking for your next car. Insurance Companies Have A pretty Elaborate formula When It Comes to Deciding Who Will pay what, for Their policies. Insurance companies have a fairly complex formula when it comes to deciding who will pay anything for their policies. Owners of cars That Have to Pay The Least Amount of money for insurance are Those That Have Typically mid sized cars and vehicles Have That Are Not Targeted by thieves. Car owners have to pay less money for insurance are generally those with mid-size cars and vehicles that are not targeted by thieves. Individual year if IS are interested in. cutting back How Much THEY pay for insurance, They Will Need to Consider These Things When It Is Time to make a purchase. If someone is interested in cutting back on how much they pay for insurance, they will need to consider these things when it’s time to make a purchase. Insurance companies are all about Assessing Risk. Insurance companies are all about risk assessment. If They view you as a Financial Risk, They Will Make Sure That You pay more. If they see you as a financial risk, they should ensure that you pay more. This May SEEM unfair, however, insurance companies Have Done Numerous studies and Have Come Up With A profile is What types of drivers and cars Get Into The Most accidents and Will Likely cost em more money. This may seem unfair, however, insurance companies have done many studies and have developed a profile on what types of drivers and cars entering the most accidents and will likely cost more money. Will individualist thesis end up Paying more Then Someone That Does not exhibit thesis characteristics. These people end up paying more than someone who does not exhibit these characteristics. Therefor, try to stay away form high powered cars, vans That Are Extremely Large And That Can Do Major Damage To other cars on the road, cars are too small and That That Are Likely To Be Damaged Greatly if in a crash. Therefore, try to stay away from high-shaped electric cars, cars that are extremely important and can cause major damage to other cars on the road, cars that are too small and are likely to be so heavily damaged in an accident. Also, remember, the Less expensive because The IS, the Less You Will Probably Have to pay for insurance, Unless of course, because The IS small. Also, remember, the cheaper the car, the less you’ll probably have to pay for insurance, unless of course, the car is small.