Last week, The Apprentice hopefuls got straight down to business when tasked with designing an advertising campaign for a destination cruise, all in a bid to impress Sir Lord Alan Sugar.
And while relationships were tested from the off, preview clips ahead of tonight’s second episode tell a contrasting story – with little evidence of teething troubles as the boys and girls go head-to-head to create a toothbrush aimed at children.
Online pyjama store owner Kathryn Louise Burn stirred controversy among the girls last week when she failed to listen to idea feedback, but is quick to compliment floating conversation surrounding their latest project.
The Apprentice SPOILER: No sign of teething troubles! The girls and boys battle it out with their toothbrush creations – which encompass space and gender-neutral themes
The cohort diplomatically discuss Francesca Kennedy Wallbank’s idea of a plain orange toothbrush but the notion is not met with glowing reviews, as Sophie Wilding points out that their purpose is ‘to attract a child.’
Beauty brand owner Amy Anzel takes Francesca’s feelings into consideration, saying: ‘I’m just worried because Francesca is so specific about what she wants.’
It leads Swindon-born Amy to suggest a brand new idea: ‘I think we need something that a child aged six to eight wants to pick up, they’re interested in. I don’t think an orange basic toothbrush is going to do that.’
Working together: While relationships were tested from the off last week, preview clips ahead of tonight’s second episode tell a contrasting story
Hopefuls: Online pyjama store owner Kathryn Louise Burn (pictured) stirred controversy among the girls last week when she failed to listen to idea feedback, but is quick to compliment floating conversation surrounding their latest project
Differing opinions: The cohort diplomatically discuss Francesca Kennedy Wallbank’s (bottom right) idea of a plain orange toothbrush but the notion is not met with glowing reviews, as Sophie Wilding (top left) points out that their purpose is ‘to attract a child’
Thoughtful: Beauty brand owner Amy Anzel takes Francesca’s feelings into consideration, saying: ‘I’m just worried because Francesca is so specific about what she wants’
Bold: The latter part of the clip shows the group designing their envisioned toothbrush, agreement and praise bouncing among them as their creative juices flow with discussion of rockets, planets and stars
The latter part of the clip shows the group designing their envisioned toothbrush, agreement and praise bouncing among them as their creative juices flow with discussion of rockets, planets and stars.
Their competition, this week led by flight operations instructor Aaron Willis, was getting on equally as well – a far cry from their tense liaisons played out in last week’s episode.
As the boys kickstart their conversation, unity is key for Aaron who reassuringly asks: ‘Does anyone have any problems?’
Collaborating: Their competition, this week led by flight operations instructor Aaron Willis, were getting on equally as well – a far cry from their tense liaisons played out in last week’s episode
Teamwork: Centring their idea on wizards and wands ticks everyone’s boxes, Akeem Bundu-Kamara (left) noting: ‘I really like the idea that the toothbrush could be the wand’
Centring their idea on wizards and wands ticks everyone’s boxes, Akeem Bundu-Kamara noting: ‘I really like the idea that the toothbrush could be the wand.’
Pharmacist Navid Sole broaches their target audience and quizzes whether their product could be created gender-neutrally.
Akeem stresses that it needs to be ‘solidified right now’ as Aaron takes the reins.
All avenues: Pharmacist Navid Sole broaches their target audience and quizzes whether their product could be created gender-neutrally
‘That child, if it’s a girl or a boy, can interpret it. If we start focusing on gender, then we are leaving ourselves wide open.
‘We don’t have to mention the gender, because you’re just a wizard with a wand doing spells,’ the leader insists.
The Apprentice continues tonight at 9pm on BBC One, followed by You’re Fired on BBC Two. Watch live and on-demand on BBC iPlayer.
Latest instalment: The Apprentice continues tonight at 9pm on BBC One, followed by You’re Fired on BBC Two. Watch live and on-demand on BBC iPlayer
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