Jeremy Clarkson enjoyed the refreshing taste of his own beer on Thursday night as he celebrated the launch of his latest business venture at Diddly Squat Farm.
Joined by girlfriend Lisa Hogan, the Grand Tour host, 61, revelled in the milestone moment, which comes decades after he was told at school he ‘couldn’t organise a p*** up in a brewery’.
Jeremy will sell his new lager, Hawkstone, in the shop at his Diddly Squat Farm, his adventures at which have been the subject of a hit Amazon Prime series.
Congrats: Jeremy Clarkson enjoyed the refreshing taste of his own beer on Thursday night as he celebrated the launch of his latest business venture at Diddly Squat Farm
And the stars of the show were out in force to support Jeremy on Thursday night.
The presenter, who cut a casual figure in a khaki jacket and jeans, was joined by his Irish girlfriend Lisa who was wrapped up warm in a bobble hat and scarf.
Kaleb Cooper, who Jeremy affectionately calls his ‘tractor driver’, was also on hand to ring in the launch.
Last laugh: Joined by girlfriend Lisa Hogan, the Grand Tour host, 61, revelled in the milestone , which comes decades after he was told at school he ‘couldn’t organise a p*** up in a brewery’
Roaring success: Jeremy will sell his new lager, Hawkstone in the shop at his Diddly Squat Farm, his adventures at which have been the subject of a hit Amazon Prime series
Sweet: And the stars of the show were out in force to support Jeremy on Thursday night
The former Top Gear host appeared in his element as he stacked crates of beer in the brewery.
Speaking to The Sun, Jeremy admitted his marketing ideas have been shot down, quipping his slogan encouraging alcoholics to give his tipple a try was overruled by the Advertising Standards Authority.
‘If you’re an alcoholic, don’t fight it, feed it’ fell foul of the regulator,’ he admitted.
‘There’s so much you can’t say. For example, “This is a delicious breakfast beer” — they won’t allow it. It’s very boring. Basically, all I’m allowed to say is, “This is lager”.’
Impressive: Jeremy couldn’t resist posing for a photo on his Lamborghini tractor
Growing the barley on his farm, the lager will be available for sale online and in Jeremy’s farm shop but he hopes it will eventually be stocked in pubs and supermarkets.
The star admitted that he was inspired to launch the new venture after being told at school that he ‘couldn’t organise a p*** up in a brewery’.
‘I wanted to have a brewery so I could have a p ***-up in it. Now I can go back to my old careers teacher and say, “You see? I told you I could do it!” It is a very well-made beer. I’m out for world domination. Nothing less will do.’
Sweet taste of success: The presenter, who cut a casual figure in a khaki jacket and jeans, proudly showed off his Hawkstone beer
Diddly Squat team: Kaleb Cooper, who Jeremy affectionately calls his ‘tractor driver’, was also on hand to ring in the launch
The lager could signal more catastrophes on the farm though, as viewers of his hit Amazon Prime show Clarkson’s Farm, have witnessed. The second series is currently being filmed, and Jeremy said brewing his own beer has made his antics ‘ten times worse’.
‘I’ve had so many accidents on the tractor,’ he confessed. ‘The other night I got into bed at 2am and Lisa asked if I’d had a good day and I said, ‘Yes, it’s been brilliant’. The next morning Lisa comes in and tells me it’s devastation outside. The gate posts were knocked over, bins everywhere, the barn door was smashed in.
‘It’s like that bit in The Wolf Of Wall Street when he thinks he hasn’t had an accident. Now we’ve got our own beer, the opportunity for accidents has gone through the roof.’
Back in 2017 Jeremy cut down on his drinking after a near-deadly bout of pneumonia and blood poisoning.
Working hard: The former Top Gear host appeared in his element as he stacked crates of beer in the brewery
Jeremy, who lives on the farm with his girlfriend Lisa, 46, told The Sun: ‘Lisa and I have drank ourselves silly.
‘When you’re farming one of the joys is the sun going down and leaning on a fence and looking at your sheep or your crops or watch the changing of the seasons.
‘So has it made me fitter? No. And the other thing about farming is how automated it is, you never have to actually walk anywhere, you just drive everywhere it’s fantastic. I’m the unfittest I’ve ever been.’
Although Jeremy has owned Diddly Squat Farm since 2008, he’s only been running it for the past couple of years.
Business venture: The lager could signal more catastrophes on the farm though, as viewers of his hit Amazon Prime show Clarkson’s Farm, have witnessed
One to watch: The second series is currently being filmed, and Jeremy said brewing his own beer has made his antics ‘ten times worse’
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