Molly-Mae Hague and PrettyLittleThing have come under fire for sharing a tribute to the victims of the 9/11 terror attack on social media, which fans have branded ‘shocking’ and ‘distasteful’.
The former love Island star turned creative director, 22, and the online fashion brand took to Instagram and Twitter on Saturday to share an image of the Twin Towers on the 20th anniversary of the tragedy, alongside the words ‘Never Forget 09.11.01’.
But despite the seemingly good intentions, social media users hit out at them for using PrettyLittleThing’s brand colour and font over the image, with one person asking: ‘Are you for real?’
Uh oh: Molly-Mae Hague and PrettyLittleThing have come under fire for sharing a tribute to the victims of the 9/11 terror attack on social media, which fans have branded ‘shocking’ and ‘distasteful’
The black and white image shared by the brand was accompanied by the caption ’20 years, never forget ❤️’ in tribute to the lives lost in the 2001 atrocity, however, users took umbrage over the use of the pink and white wording over the top, which are distinctively the colours of PLT’s branding
Taking to the comments on both Twitter and Instagram, people shared their thoughts, with one writing: ‘Absolutely shocking by PLT this! Distasteful tweet.’
‘Let’s pay tribute to arguably the worst terrorist attack known to man! Oh let’s also put it in our cute little aesthetic filters and fonts’, fumed a second
Tribute: The former love Island star turned creative director, 22, and the online fashion brand took to Instagram and Twitter on Saturday to share an image of the Twin Towers on the 20th anniversary of the tragedy, alongside the words ‘Never Forget 09.11.01’
‘Terrorist attack but make it cute hun’ a third sarcastically put.
A fourth person questioned: ‘Are you for real?! Branding a tribute to 9/11?’
A fifth wrote: ‘R u telling me you have a whole social media team and not one single person saw an issue with this.’
Backlash: But despite the seemingly good intentions, social media users hit out at them for using PrettyLittleThing’s brand colour and font over the image, with one person asking: ‘Are you for real?’
Not impressed: The black and white image shared by the brand was accompanied by the caption ’20 years, never forget ❤️’ in tribute to the lives lost in the 2001 atrocity
Colours: However, users took umbrage over the use of the pink and white wording over the top, which are distinctively the colours of PLT’s branding
With another adding: ‘blows my mind these multi million $$$ companies have entire teams to discuss and plan this and there’s still not a deciding member of staff to be like “you know what? nah, let’s not”.’
However, there were some who didn’t see an issue with the post and simply saw it as the brand and Molly showing their respect.
One said: ‘The amount of people arguing at the point of this post is so disrespectful today is about the people that have lost lives and the people who are still to this day suffering from the trauma of this attack so stop worrying about a words or the colour on a post that’s showing respect and remembering those lives lost unite together.’
Reaction: Taking to the comments on both Twitter and Instagram, people shared their thoughts, with one writing: ‘Absolutely shocking by PLT this! Distasteful tweet’
Which another agreeing: ‘This is a post showing respect and remembrance. It doesn’t matter what font or color the texts are. The meaning behind the remembrance and date itself is what’s important. That is the whole meaning.’
MailOnline have contacted representatives of Molly-Mae and PrettyLittleThing for comment.
Nineteen men hijacked four planes, which crashed into the World Trade Center, the Pentagon and finally, a field in Somerset, County, Pennsylvania, killing a total of 2,977 people on this day 20 years ago.
The tribute backlash comes just weeks after Molly-Mae announced she was PrettyLittleThing’s new creative director, bagging herself a whopping seven-figure deal.
Defence: However, there were some who didn’t see an issue with the post and simply saw it as the brand and Molly showing their respect
Taking to her Instagram last month, Molly announced the amazing news alongside a picture of her in a taupe trouser suit sitting in front of large PLT light up letters.
She penned: ‘I’m beyond ecstatic to announce that I am the new CREATIVE DIRECTOR of @prettylittlething for UK/EU. This is the biggest move in my career so far and I can’t explain my gratitude to my favourite brand in the world for trusting me with this role.
‘PLT have had faith in me from the VERY start and to now be a Director within the business feels like a complete dream come true. I hope you’re all ready for my visions to come to life within this incredible brand…
Congratulations! The tribute backlash comes just weeks after Molly-Mae announced she was PrettyLittleThing’s new creative director, bagging herself a whopping seven-figure deal
‘To celebrate this huge news I’m bringing you without a doubt my best collection to date, I’ve worked on this collection now for SO long and I’m beyond proud of it! Now LIVE and available to shop…. I can’t wait to see you all in it!’
Molly’s announcement was met with a plethora of congratulatory comments from her fans and showbiz pals, including PLT founder and CEO Umar Kamani.
He wrote: ‘Well done Molly. You deserve this role and no doubt you will shine. Welcome to the family my new creative director.’
Molly also took to her Instagram stories to share a snap of her wall plaque which bore her name and new job role.
On the rise: She penned: ‘I’m beyond ecstatic to announce that I am the new CREATIVE DIRECTOR of @prettylittlething for UK/EU. This is the biggest move in my career so far’
Exciting: Molly also took to her Instagram stories to share a snap of her wall plaque which bore her name and new job role
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