How Abby Roberts went from bedroom videos to an international makeup star

A 20-year-old TikTok star with one than one billion likes has revealed how she became the platform’s biggest beauty influencer despite no formal training.    

Abby Roberts, from Coventry, was just 11 when she started posting make-up tutorials on YouTube. In 2019, she began posting videos in TikTok on from her bedroom showing her make-up skills.

She’s now officially TikTok’s biggest beauty creator with over 1.3 billion likes and 16.6 million followers and has become Glamour UK’s digital cover star for the inaugural Power of Gen-Z issue. 

Speaking to the magazine, she revealed how she’s ‘terrible at overworking’ and has launched her own beauty line in addition to her plans to move to LA and start a music career. 

Abby Roberts, from Coventry, began posting videos in her bedroom showing her make-up skills in 2019, she now has more than a billion likes

Abby Roberts, from Coventry, began posting videos in her bedroom showing her make-up skills in 2019, she now has more than a billion likes

Abby Roberts, from Coventry, began posting videos in her bedroom showing her make-up skills in 2019, she now has more than a billion likes 

‘People think that because I’m young and I’m a “TikToker”, or “influencer” that I’m not a businesswoman.’ she said.

‘I’m looking for investors and going to events with all these 50-year-old men. I’m a 20-year-old girl with red hair, I stand out quite a bit in those rooms.’   

Abby, who also stars as a judge on BBC’s Glow Up, recently took a break from social media, after being hospitalised with exhaustion. 

‘I’m really bad at overworking. I don’t know when to stop.’

‘They said it was stress causing my heart to do all sorts of funky things. 

‘That was a realisation moment for me that I need to take time for myself. So I’ve been making that my mission,’ she added.

Completely self-taught, Abbey credits YouTube for her make-up skills, and has been open about how she looks after her mental health with her followers. 

Abby Roberts, from Coventry, was just 11 when she started posting make-up tutorials on YouTube. In 2019, she began posting videos in TikTok on from her bedroom showing her make-up skills

Abby Roberts, from Coventry, was just 11 when she started posting make-up tutorials on YouTube. In 2019, she began posting videos in TikTok on from her bedroom showing her make-up skills

Abby Roberts, from Coventry, was just 11 when she started posting make-up tutorials on YouTube. In 2019, she began posting videos in TikTok on from her bedroom showing her make-up skills

‘I started going to a therapist, but it really bothered me because the therapist was telling me how to live my life,’ she explained to Glamour.

‘I got so frustrated at that. I was like, “You don’t know me or my situation”.

‘I found that really difficult at first. So I kind of ghosted my therapist,’ she laughs. 

‘I haven’t seen her in months, but I started going to a new one and he’s much cooler. He just lets me vent!’

Keeping busy, she also has a beauty brand that she says is ‘something you haven’t seen before’ and that she’s planning to move to the US to continue her career.  

‘I met one of my closest friends, Benji [@benjikrol], on TikTok,’

Abby is now officially TikTok's biggest beauty creator with over 1.3 billion likes and 16.6 million followers and has become Glamour UK's digital cover star for the inaugural Power of Gen-Z issue.

Abby is now officially TikTok's biggest beauty creator with over 1.3 billion likes and 16.6 million followers and has become Glamour UK's digital cover star for the inaugural Power of Gen-Z issue.

Abby is now officially TikTok’s biggest beauty creator with over 1.3 billion likes and 16.6 million followers and has become Glamour UK’s digital cover star for the inaugural Power of Gen-Z issue.

‘We’re moving to LA together soon, so we’ll have our little TikToker house.

‘It’s been so long since I’ve seen all my friends from over there, so it’ll be good to catch up with everyone.’ 

After that, she hopes to spend her time in the City of Angels to make a music career.

‘I’ve achieved so much with makeup, so I wanted to revisit some more of my childhood passions. 

‘As a kid, I would write songs with my cousin and we would perform them to the family. 

‘If I can get to where I am with makeup – I was s*** at makeup when I started, let me tell you – if I put in the same hours and dedication.

‘I can be a good musician. 

‘I started learning guitar last year, because it was important to me to be able to contribute to my sessions, and I’m super-involved in songwriting as well.’ 

Read the full interview in the GLAMOUR UK August Digital Issue online now: glamourmagazine.co.uk/magazine 

Link hienalouca.com

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