Netflix is planning an expansion into video games, report claims

Netflix is planning to add video games to its massive library of films and TV shows within the next 12 months, a new report claims. 

Games will be available on Netflix at no extra cost to the standard subscription price, according to Bloomberg, although the move may make it easier for Netflix ‘to justify price increases in coming years’.  

Netflix has also confirmed to MailOnline that it has just hired Mike Verdu, a former executive of Electronic Arts (EA), the successful video games firm, who will lead the expansion into games. 

At EA, Verdu previously worked on mobile games including titles in the Sims, Plants vs. Zombies and Star Wars franchises. 

He has also worked for Facebook and Kabam, one of the biggest creators of smartphone and tablet games.  

Netflix is tapping the video games market and will release the first games on its platform in the next year, reports reveal

Netflix is tapping the video games market and will release the first games on its platform in the next year, reports reveal

 Netflix is tapping the video games market and will release the first games on its platform in the next year, reports reveal 

Verdu joins Netflix as ‘vice president of game development’ and reports to chief operating officer Greg Peters. 

He was most recently vice president of content for Facebook Reality Labs, overseeing Oculus Studios, as well as teams bringing virtual reality games and other apps to Oculus VR headsets. 

Although Netflix confirmed the appointment to MailOnline, it was more tight-lipped on its plans for gaming.  

However, Bloomberg, citing ‘a person familiar with the situation’, claims games will become available on the platform in the next year. 

‘Netflix will be building out its gaming team in the coming months, according to the person familiar with the matter,’ the Bloomberg report says.  

Pictured Mike Verdu, who has been hired by Netflix to lead the company's expansion into video games

Pictured Mike Verdu, who has been hired by Netflix to lead the company's expansion into video games

Pictured Mike Verdu, who has been hired by Netflix to lead the company’s expansion into video games

Netflix’s expansion comes at a time when the company is looking at new ways to draw in subscribers in an attempt to stave off fierce competition from the likes of Disney+ and HBO Max. 

As Netflix doesn’t host adverts on its platform, it relies on its monthly subscription charge to generate revenue. 

‘Video games give Netflix another way to lure new customers and also offer something none of its direct competitors currently provides’, Bloomberg says. 

Netflix, the world’s largest streaming service with 200 million global subscribers, has also started advertising for game-development related positions on its website.

The closest Netflix has come to gaming was Bandersnatch, the interactive episode of Black Mirror, released in 2018.

Bandersnatch requires the viewer to ‘choose their own adventure’ by selecting one of two options at different points during the episode.

‘Bandersnatch paved groundbreaking paths for branching narrative as a storytelling form,’ Netflix says in a job listing

Screenshot from Bandersnatch. The episode lets viewers make a number of binary choice decisions to drive the story forward

Screenshot from Bandersnatch. The episode lets viewers make a number of binary choice decisions to drive the story forward

Screenshot from Bandersnatch. The episode lets viewers make a number of binary choice decisions to drive the story forward

‘The opportunity before us is to expand our slate of interactive innovations and capabilities, including but not limited to new types of features, game-like experiences, and different ways of interacting with stories. 

‘It’s time to reimagine the future of entertainment yet again.’ 

Netflix had previously released interactive programmes for children, starting in 2017 with Puss in Book, a Shrek spin-off. 

In May, it was reported by The Information that Netflix had approached veteran executives in the industry to lead its gaming efforts.   

Netflix has done some ‘very basic things’ in the gaming industry, said co-CEO Reed Hastings on the company’s most recent earnings call in April.

Netflix CEO Reed Hastings (pictured) said in April that his platform has done some 'very basic things' in the gaming industry

Netflix CEO Reed Hastings (pictured) said in April that his platform has done some 'very basic things' in the gaming industry

Netflix CEO Reed Hastings (pictured) said in April that his platform has done some ‘very basic things’ in the gaming industry

‘In ways, we’re kind of in gaming now because we have Bandersnatch and, you know, we have some very basic interactive things,’ Hastings said. 

As well as gaming, Netflix is testing a new supplemental service called N-Plus, a recent survey sent to Netflix customers suggests.

N-Plus would feature behind-the-scenes content for its TV programmes and films, as well as podcasts, user-generated playlists, how-to videos and more. 

From the survey, it sounds like N-Plus could also consist of some kind of encyclopedic database, akin to Wikipedia or IMDB. 

The survey, which was first noticed by Protocol, asks users how they would feel about such a service, which it called a ‘future online space’. 

It also launched Netflix.Shop in June – an online store that lists a range of clothing, apparel and collectables related to Netflix shows.

At the end of April, Netflix’s shares tumbled more than 10 per cent following cooling growth in paid subscriptions that had spiked during the start of lockdown. 

Roughly 3.98 million people signed up for Netflix from January through March this year – down fourfold on the same period last year when first-time users turned to the service to help them through the pandemic.   

WHAT ARE THE VIDEO STREAMING OPTIONS AVAILABLE TO UK CUSTOMERS?

Netflix 

Price: From £5.99 a month  

Hit shows: 

  • Bridgerton 
  • The Witcher 

Amazon Prime 

Price: £7.99 per month OR £79 per year

Hit shows: 

  • Tom Clancy’s Jack Ryan
  • The Boys  

Apple TV+

Price: £4.99 a month 

Hit shows

  • Ted Lasso 
  • For All Mankind  

Disney+

Price: £7.99 a month OR £79.90 a year

Hit shows:

  • The Mandalorian 
  • The Simpsons  

NOW TV

Price: From £8.99 a month

Hit shows: 

  • Game of Thrones 
  • Chernobyl  

hayu 

Price: £4.99 a month

Hit shows: 

  • Keeping up with the Kardashians
  • Made in Chelsea  

BritBox

Price: £5.99 a month 

Hit shows: 

  • Spitting Image 
  • Midsomer Murders  

<!—->

Advertisement

Link hienalouca.com

Advertising:

Tips to Find Low Priced Luxury Holiday Package Deals Fast

For most families, it has already been a common practice to spend the Holiday season in a foreign location. This is caused by the aviation market changes which have given a lot of benefits for people who travel a lot. Airfares going to different tourist destinations are becoming more inexpensive. What does this mean? If there is a perfect time to purchase luxury holiday package deals, now it the right time! Based on the market trend nowadays, you can save both money and time when you go for a luxury holiday. There are countless offers that combine travel and accommodation in one package which is a lot cheaper than getting separate deals. Aside from that, it is also risky to individually book the services that you need for the vacation. You might end up missing out on some important details of the trip. Unlike when you take advantage of luxury holiday package deals, you can be sure that everything is organized meticulously and according to what you really need. Nonetheless, you would still need to carefully select the package that would fit your needs. Review the following tips in getting packages that are reasonably priced. · Normally, luxury tour packages include accommodation, flight travel and transportation to individual tourist destinations. It would be best to choose the complete package so you won’t have to worry about other vacation elements. In addition to that, these are the packages that have the biggest discounts. · You can get big mark down prices, if you will purchase more packages. It is not a bad idea to share the wonderful moment with your loved ones. By doing so, you would not only enjoy, you will also save more money. You can even use your savings for other activities on your vacation. · It would be best to know how much you are willing to pay for the luxury tour packages. You can already work around your budget. You have to stick to your budget. If not, you might end up spending a lot and you will be left with less money for your vacation. · Prices may vary depending on the destination of the tour. You can do a research about places that are attractive yet inexpensive. There are thousands of destinations and you just have to choose wisely. · There are packages that include recreational activities. This means that you are paying for all the activities when you purchase these packages. The right thing to do is to make sure that the activities that are included would be the ones that you really enjoy. There is no sense in paying for activities that will not really make your vacation memorable. If you are going with friends, you should also consider their preferences so that you can be sure that everyone will enjoy the trip. There are other ways on how you can be sure that you are getting the best deal for your luxury holiday vacation. No matter how you choose to do it, you have to get adequate information about the packages. This will help you determine whether it is worth the price.

(Total views: 71 Time, 1 visits per day)

Leave a Reply