Scooter Braun admits regret over bitter Taylor Swift feud but denies being a ‘bully’

Scooter Braun has admitted ‘regret’ over his bitter feud with Taylor Swift, after he bought and later sold her back catalogue for a reported $300 million.  

Taylor, 31, launched a blistering attack on Scooter, 40, via a Tumblr post in 2019, accusing him of ‘stripping’ her of her ‘life’s work’ by buying out her masters, and described him as an ‘incessant, manipulative bully.’ 

But now, Justin Bieber‘s manager has spoken in detail about his reaction to how the big money deal went down to Variety, saying: ‘I regret and it makes me sad that Taylor had that reaction to the deal.’

Last November, 17 months after being vilified by Taylor and her fans, Scooter sold the master rights to Taylor’s first six albums to an investment fund. Taylor has since begun to re-record her albums herself to retaliate. 

Speaking out: Scooter Braun admits regret over bitter Taylor Swift feud but claims she REFUSED to ever speak to him and denies being a 'bully'

Speaking out: Scooter Braun admits regret over bitter Taylor Swift feud but claims she REFUSED to ever speak to him and denies being a 'bully'

Speaking out: Scooter Braun admits regret over bitter Taylor Swift feud but claims she REFUSED to ever speak to him and denies being a ‘bully’

‘All of what happened has been very confusing and not based on anything factual,’ Scooter explains in the interview. ‘I don’t know what story she was told. I asked for her to sit down with me several times, but she refused.’

Scooter goes on: ‘I offered to sell her the catalog back and went under NDA, but her team refused. It all seems very unfortunate. Open communication is important and can lead to understanding.’

‘She and I only met briefly three or four times in the past, and all our interactions were really friendly and kind. I find her to be an incredibly talented artist and wish her nothing but the best,’ he concluded.

Attack: Taylor Swift accused Scooter of 'stripping me of my life's work' and labelled him an 'incessant, manipulative bully' after he bought the rights to her first six albums

Attack: Taylor Swift accused Scooter of 'stripping me of my life's work' and labelled him an 'incessant, manipulative bully' after he bought the rights to her first six albums

Attack: Taylor Swift accused Scooter of ‘stripping me of my life’s work’ and labelled him an ‘incessant, manipulative bully’ after he bought the rights to her first six albums 

When asked about the ‘personal’ nature of the feud, Scooter appeared to deny Taylor’s claims that he was a bully.

‘The thing that struck me the worst is the word “bully,”‘ he said. ‘I’m firmly against anyone ever being bullied. I always try to lead with appreciation and understanding.’

Adding: ‘The one thing I’m proudest of in that moment was that my artists and team stood by me. They know my character and my truth. That meant a lot to me. In the long run, I’m happy for my life’s work to be the legacy I leave behind.’

The music mogul admitted that the Taylor feud has created some misconceptions about him, but added: ‘It would be really nice if we all give each other a little bit of grace.’ 

However, his comments and recollection of what happened appear to be different from Taylor, who claimed at the time that she only found out Scooter had bought her old records on the same day as everyone else.

'I'm firmly against anyone ever being bullied': Scooter is speaking out about his controversy with Taylor Swift, after he bought and sold her back catalogue

'I'm firmly against anyone ever being bullied': Scooter is speaking out about his controversy with Taylor Swift, after he bought and sold her back catalogue

‘I’m firmly against anyone ever being bullied’: Scooter is speaking out about his controversy with Taylor Swift, after he bought and sold her back catalogue 

‘All I could think about was the incessant, manipulative bullying I’ve received at his hands for years,’ she wrote in her Tumblr piece. 

Taylor also said in November last year that Scooter ‘would never even quote my team a price’ for her masters, and that he asked her to sign a non-disclosure agreement that would ‘silence [her] forever.’

She originally called Scooter acquiring her past work as her ‘worst case scenario.’

Taylor accused Scooter and her former Big Machine Records boss Scott Borchetta of allegedly trying to block her from performing her old hits at the 2019 American Music Awards, when she was honored as Artist of the Decade.

The singer also claimed that the pair ‘declined the use of my older music or performance footage’ for a Netflix documentary that she was working on. 

Then in November 2020, Scooter caught the ire of Taylor again when he sold back her masters to private equity company Shamrock Holdings, which she once again claimed was done behind her back. 

In retaliation, Taylor announced in August 2019 that she was planning to rerecord her albums once she was legally allowed to do so. 

‘I just think that artists deserve to own their own work. I just feel very passionately about that,’ she said at the time. 

Fearless (Taylor’s Version) was the first re-recorded release, which she put out on April 9, through Republic Records, and is now working on a new version of Red. 

Retaliation: Taylor is now planning to re-record all her old albums, which she started with Fearless (Taylor's Version) released on April 9, 2021, through Republic Records

Retaliation: Taylor is now planning to re-record all her old albums, which she started with Fearless (Taylor's Version) released on April 9, 2021, through Republic Records

Retaliation: Taylor is now planning to re-record all her old albums, which she started with Fearless (Taylor’s Version) released on April 9, 2021, through Republic Records

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  1. Princess Ayako is the youngest of the three daughters of the late Takamado Prince Norihito – a cousin of Akihito who died in 2002 at the age of 47 – and Princess Hisako. Researcher at the university, she met her future husband thanks to her mother, in December 2017. She introduced him, as part of the non-profit organization Kokkyo naki Kodomotachi (Children Without Borders) which he is the Executive Director, thinking that this body would be a good opportunity for his daughter, who studied social welfare, to be interested in international social protection activities. Without suspecting that she would find love there too.

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