Gemma Collins indulges in £3,500 cryotherapy treatment leading stars getting ready for BRITs 2021

A live audience of 4000 people will be allowed at The BRIT Awards 2021 on Tuesday as part of a research programme exploring how crowds can safely return to events.

So it’s no wonder celebrities including Gemma Collins and Sheridan Smith are going all-out for what’s by far the biggest night of the year so far.

Not only did Gemma, 40, have her hair dresser set off for London at 4.42am, but she also treated herself to a £3,500 cryotherapy beauty treatment ahead of the glitzy ceremony.

Glam time: Gemma Collins, 40, proved she's going all out for Tuesday night's Brit Awards, even splashing out on a £3,500 cryotherapy treatment

Glam time: Gemma Collins, 40, proved she's going all out for Tuesday night's Brit Awards, even splashing out on a £3,500 cryotherapy treatment

Glam time: Gemma Collins, 40, proved she’s going all out for Tuesday night’s Brit Awards, even splashing out on a £3,500 cryotherapy treatment

Taking to Instagram, the former TOWIE star filmed herself at London’s Ice Health Cryotherapy Spa on Tuesday, where she underwent two rounds of Red Light Therapy and two Contrast Temperatures Full Body Cryotherapy.

Contrast Temperatures Full Body Cryotherapy saw temperatures as low as -196C used on Gemma’s body.

The clinic charges £350 a session, of which it recommends ten. Each session lasts between and hour and a half and two hours.

Referring to her clinician, the TV personality gushed: ‘Here she is, the genius at work getting me ready for the Brits.’ 

Going glam: Meanwhile, actress Sheridan Smith, 39, shared a glimpse of her glamorous gown as she headed to the big awards show with makeup artist Barrie Griffith

Going glam: Meanwhile, actress Sheridan Smith, 39, shared a glimpse of her glamorous gown as she headed to the big awards show with makeup artist Barrie Griffith

Going glam: Meanwhile, actress Sheridan Smith, 39, shared a glimpse of her glamorous gown as she headed to the big awards show with makeup artist Barrie Griffith

Hours earlier, Gemma had re-grammed a post from her hairdresser Nicholas James, who shared a photo of himself driving down a dark country lane at 4:42am.

He captioned the snap: ‘London calling. The Brits baby.’

Meanwhile, actress Sheridan Smith, 39, shared a glimpse of her glamorous gown as she headed to the big awards show.

The screen star took to Instagram to share a snapshot of herself sitting in a car with her makeup artist Barrie Griffith as they posed for a jovial selfie.

Luxury treatment: Taking to Instagram, the former TOWIE star filmed herself at London's Ice Health Cryotherapy Spa

Luxury treatment: Taking to Instagram, the former TOWIE star filmed herself at London's Ice Health Cryotherapy Spa

Chilly: Contrast Temperatures Full Body Cryotherapy saw temperatures as low as -196C used on Gemma's body

Chilly: Contrast Temperatures Full Body Cryotherapy saw temperatures as low as -196C used on Gemma's body

Luxury treatment: Taking to Instagram, former TOWIE star Gemma filmed herself at London’s Ice Health Cryotherapy Spa

Dedicated: Hours earlier, Gemma had re-grammed a post from her hairdresser Nicholas James, who shared a photo of himself driving down a dark country lane at 4:42am

Dedicated: Hours earlier, Gemma had re-grammed a post from her hairdresser Nicholas James, who shared a photo of himself driving down a dark country lane at 4:42am

Dedicated: Hours earlier, Gemma had re-grammed a post from her hairdresser Nicholas James, who shared a photo of himself driving down a dark country lane at 4:42am

In the image, she was seen wearing a black velvet gown, while her golden locks were styled in a high ponytail with tendrils framing her face.

Captioning the shot, she wrote: ‘On our way to the Brits with @barriegmakeup ❤️.’ 

Gemma’s posts come hours after the BRITs backstage host Maya Jama posted to Instagram from her dressing room at The O2. 

The presenter, 26, will be co-hosting the backstage show for ITV2 on Tuesday night and was in rehearsals on Monday at the London venue, giving fans a glimpse of one of her outfits.

Exciting: 24 hours ahead of the BRIT Awards 2021, Maya Jama, 26, was like a kid at Christmas as she giddily posted to Instagram from her dressing room at The O2

Exciting: 24 hours ahead of the BRIT Awards 2021, Maya Jama, 26, was like a kid at Christmas as she giddily posted to Instagram from her dressing room at The O2

Exciting: 24 hours ahead of the BRIT Awards 2021, Maya Jama, 26, was like a kid at Christmas as she giddily posted to Instagram from her dressing room at The O2

En route: At Tuesday lunchtime, admitting she's had no sleep, she refreshed her visage in the back of a cab, with a 111Skin Celestial Black Diamond facemask

En route: At Tuesday lunchtime, admitting she's had no sleep, she refreshed her visage in the back of a cab, with a 111Skin Celestial Black Diamond facemask

En route: At Tuesday lunchtime, admitting she’s had no sleep, she refreshed her visage in the back of a cab, with a 111Skin Celestial Black Diamond facemask

At Tuesday lunchtime, admitting she’s had no sleep, the beauty was seen refreshing her visage in the back of a cab, with a 111Skin Celestial Black Diamond facemask.

‘No sleep – no problem!’ she declared, before being dropped off at swanky jewelers Bulgari to collect her diamonds for the evening.

She made a brief stop off at a petrol station en route – doubling her beauty mask up with a Covid surgical mask – before heading across London to the venue.

The evening before she was seen posing in her vanity mirror after rehearsals. Maya pouted in a floral figure-hugging mini-dress, her raven locks piled up on her head in curls.

'No sleep - no problem!' She used the mask to battle her sleepless night - clearly giddy about hosting one of the biggest events in the music calendar declared

'No sleep - no problem!' She used the mask to battle her sleepless night - clearly giddy about hosting one of the biggest events in the music calendar declared

Rejuvenating: The mask tones, tightens, volumises and retexturises the complexion

Rejuvenating: The mask tones, tightens, volumises and retexturises the complexion

‘No sleep – no problem!’ She used the mask to battle her sleepless night – clearly giddy about hosting one of the biggest events in the music calendar declared

A girl's best friend! She was dropped off at swanky jewelers Bulgari to collect her diamonds for the evening

A girl's best friend! She was dropped off at swanky jewelers Bulgari to collect her diamonds for the evening

A girl’s best friend! She was dropped off at swanky jewelers Bulgari to collect her diamonds for the evening

The Glow Up hostess boasted a flawlessly glam make-up look as she pored over the script ahead of the big night.

She shared further snaps of herself strutting down the corridor outside her dressing room, as well as a plethora of flower bouquets that had been delivered to her.

She gave fans a look at her fresh manicure as she rested her hand on her lap, showing off her pins in her short skirt.

Maya also teased the sign on her dressing room door – ensuring everything was Covid protected.

Pit stop! She made a brief stop off at a petrol station en route - doubling her beauty mask up with a Covid surgical mask - before heading across London the venue

Pit stop! She made a brief stop off at a petrol station en route - doubling her beauty mask up with a Covid surgical mask - before heading across London the venue

Pit stop! She made a brief stop off at a petrol station en route – doubling her beauty mask up with a Covid surgical mask – before heading across London the venue

Tease: She gave fans a look at her fresh manicure as she rested her hand on her lap, showing off her pins in her short skirt

Tease: She gave fans a look at her fresh manicure as she rested her hand on her lap, showing off her pins in her short skirt

Tease: She gave fans a look at her fresh manicure as she rested her hand on her lap, showing off her pins in her short skirt 

Here she is: The presenter, 26, will be co-hosting the backstage show for ITV2 on Tuesday night and was in rehearsals on Monday at the London venue, giving fans a glimpse of one of her outfits

Here she is: The presenter, 26, will be co-hosting the backstage show for ITV2 on Tuesday night and was in rehearsals on Monday at the London venue, giving fans a glimpse of one of her outfits

Werk it! She was seen strutting down the corridor outside her dressing room

Werk it! She was seen strutting down the corridor outside her dressing room

Werk it! She was seen strutting down the corridor outside her dressing room

Flirt with florals like Maya in a dress by Stella McCartney

It’s BRIT Awards day!

Maya Jama is co-hosting the backstage coverage for ITV2 this evening, and she gave us a sneak peek behind the scenes as she prepared for the main event.

The mini dress she’s wearing is by Stella McCartney and hails from the forthcoming Pre-Fall ’21 collection. We love love LOVE the ditsy floral print, curve-clinging design and ruched detailing. Dreamy, isn’t it?

It’s not available to buy quite yet, but click (right) to shop the current Stella collection at NET-A-PORTER.

Or check out the blooming beautiful bodycon options in our edit below, ranging from SHEIN right up to Vetements. We’ve added a link to her gorgeous Diane Kordas earrings as well. We do spoil you!

* PRICES MAY NOT BE AS ADVERTISED

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She captioned her post: ‘T’was the night before Brits’mas lol (sounded good in my head) but I can not wait for tomoroooo… My first ever time doing the backstage TV show for ITV2 (at 7pm) & the return of my favourite award show everrrrr! Here’s a peak at one of the looks Thankyou [sic].’

Maya joins Clara Amfo as the backstage hosts for this year’s BRIT Awards.

The presenter and DJ, 36, are teaming up to present all the behind-the-scenes goings on, broadcast on ITV2 and ITV Hub when the awards ceremony kicks off at 7pm.

Both broadcasters are part of the BRITs’ family, as Clara has hosted the BRITs Red Carpet show for the last four years, while Maya hosted the BRITs’ Facebook live stream from the red carpet in 2017. 

Flower power: She shared further snaps of a plethora of flower bouquets delivered to her

Flower power: She shared further snaps of a plethora of flower bouquets delivered to her

Flower power: She shared further snaps of a plethora of flower bouquets delivered to her

Safety measures: She also teased the sign on her dressing room door - ensuring everything was Covid -protected

Safety measures: She also teased the sign on her dressing room door - ensuring everything was Covid -protected

Safety measures: She also teased the sign on her dressing room door – ensuring everything was Covid -protected

Coming up: The Glow Up boasted a lawlessly glam make-up look as she pored over the script ahead of the big night

Coming up: The Glow Up boasted a lawlessly glam make-up look as she pored over the script ahead of the big night

Coming up: The Glow Up boasted a lawlessly glam make-up look as she pored over the script ahead of the big night

The main show is once again being hosted by Jack Whitehall. 

He said: ‘Back in a room with music and songs. We’re putting on a show with key workers in the audience, people who most deserve a night to let their hair down. It will be very special – we will have heroes in the room.’

Revealing how he plans to psych himself up for the show, he joked: ‘Yes it’s back on the Hollywood diet for me in the run up to The BRITs, having let myself go during lockdown.’

The show is set to award Taylor Swift – who will make history as the first ever female to be given BRITs Global Icon Award at the ceremony on Tuesday.  

Experienced: Clara has hosted the BRITs Red Carpet show for the last four years

Experienced: Clara has hosted the BRITs Red Carpet show for the last four years

One to watch: Clara Amfo will co-host this year’s BRIT Awards backstage show, alongside Maya

Excited: The ceremony will be hosted by Jack for the fourth year running, and said of his gig: 'I am very excited, it'll be a significant moment'

Excited: The ceremony will be hosted by Jack for the fourth year running, and said of his gig: 'I am very excited, it'll be a significant moment'

Excited: The ceremony will be hosted by Jack for the fourth year running, and said of his gig: ‘I am very excited, it’ll be a significant moment’

The 11-time Grammy Award winner, 31, will join former winners Elton John, Robbie Williams and David Bowie in being given with the award in recognition of her impact on music across the world and incredible repertoire and achievements to date. 

In numbers provided by Official Charts Company, Taylor is the UK’s biggest selling artist of the year to date in 2021 and has sold over 114m albums worldwide with total global audio + video streams reaching 78b.

Taylor is the only artist in history to have four consecutive albums – Speak Now, RED, 1989 and reputation – sell over one million copies in their week of release.   

She is also the only artist to have nine albums each sell at least half a million copies in a single week, with Fearless, Speak Now, RED, 1989, reputation, Lover, folklore, evermore, Fearless (Taylor’s Version).

Awarded! Taylor Swift is set to make history as the first ever female to be given BRITs Global Icon Award at the ceremony on Tuesday (pictured in 2019)

Awarded! Taylor Swift is set to make history as the first ever female to be given BRITs Global Icon Award at the ceremony on Tuesday (pictured in 2019)

Awarded! Taylor Swift is set to make history as the first ever female to be given BRITs Global Icon Award at the ceremony on Tuesday (pictured in 2019)

Taylor is nominated for a second BRIT award this year for International Female Solo Artist, her sixth BRIT nomination to date. 

The Icon gong is the highest accolade given and is reserved for truly exceptional artists – following on from Elton, Robbie and David.

Nominations were unveiled in March, with Celeste, Dua Lipa, Joel Corry and Young T & Bugsey joining Arlo Parks in receiving three nominations each, and Jessie Ware, J Hus, Bicep, AJ Tracey up for two awards as with Headie One.

Confirmed to perform on the show are: Arlo Parks, Coldplay, Dua Lipa, Griff – this year’s Rising Star award winner – Headie One, Olivia Rodrigo, and Rag’n’Bone Man & P!nk with the Lewisham and Greenwich NHS Trust Choir. 

A BRIT of fun! This year’s BRITs take place at The O2 Arena on Tuesday, exclusively broadcast on ITV and ITV Hub and hosted by Jack Whitehall

A BRIT of fun! This year’s BRITs take place at The O2 Arena on Tuesday, exclusively broadcast on ITV and ITV Hub and hosted by Jack Whitehall

A BRIT of fun! This year’s BRITs take place at The O2 Arena on Tuesday, exclusively broadcast on ITV and ITV Hub and hosted by Jack Whitehall

Winner: Taylor is the only artist in history to have four consecutive albums - Speak Now, RED, 1989 and reputation - sell over one million copies in their week of release (pictured in 2019)

Winner: Taylor is the only artist in history to have four consecutive albums - Speak Now, RED, 1989 and reputation - sell over one million copies in their week of release (pictured in 2019)

Winner: Taylor is the only artist in history to have four consecutive albums – Speak Now, RED, 1989 and reputation – sell over one million copies in their week of release (pictured in 2019)

BRIT AWARD NOMINATIONS 2021

FEMALE SOLO ARTIST 

ARLO PARKS

CELESTE 

DUA LIPA 

JESSIE WARE 

 LIANNE LA HAVAS

MALE SOLO ARTIST 

AJ TRACEY

HEADIE ONE 

J HUS 

JOEL CORRY 

YUNGBLUD

BRITISH GROUP 

BICEP

BIFFY CLYRO 

LITTLE MIX 

THE 1975 

YOUNG T & BUGSEY

BRITs RISING STAR 

GRIFF WARNER – WINNER

PA SALIEU

RINA SAWAYAMA 

MASTERCARD ALBUM 

ARLO PARKS COLLAPSED IN SUNBEAMS 

CELESTE NOT YOUR MUSE 

DUA LIPA FUTURE NOSTALGIA 

J HUS BIG CONSPIRACY

JESSIE WARE WHAT’S YOUR PLEASURE? 

INTERNATIONAL GROUP

BTS 

D.C. PARTISAN 

FOO FIGHTERS 

HAIM POLYDOR,

RUN THE JEWELS

BREAKTHROUGH ARTIST 

ARLO PARKS 

BICEP 

CELESTE 

JOEL CORRY 

YOUNG T & BUGSEY

BRITISH SINGLE

220 KID & GRACEY DON’T NEED LOVE

AITCH & AJ TRACEY FT TAY KEITH RAIN 

DUA LIPA PHYSICAL

HARRY STYLES WATERMELON SUGAR 

HEADIE ONE FT AJ TRACEY & STORMZY AIN’T IT DIFFERENT 

JOEL CORRY FT MNEK HEAD & HEART

NATHAN DAWE FT KSI LIGHTER

REGARD & RAYE SECRETS 

S1MBA FT DTG ROVER PARLOPHONE 

YOUNG T & BUGSEY FT HEADIE ONE DON’T RUSH

INTERNATIONAL FEMALE SOLO ARTIST 

ARIANA GRANDE

BILLIE EILISH 

CARDI B

MILEY CYRUS 

TAYLOR SWIFT 

INTERNATIONAL MALE SOLO ARTIST 

BRUCE SPRINGSTEEN  

BURNA BOY 

CHILDISH GAMBINO 

TAME IMPALA FICTION

THE WEEKND

GLOBAL ICON

Taylor Swift 

 

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