MAFS: Advertisers ‘flock to Bryce and Melissa’s new podcast’

Controversial Married At First Sight couple Bryce Ruthven and Melissa Rawson could be laughing all the way to the bank after signing a deal with podcasting company Podshape earlier this month.

While the decision to sign the pair has been controversial, Podshape’s CEO Jay Walkerden – a former executive at Nova FM – has said advertisers are lining up to feature on Bryce and Melissa’s 10-part series What Happens After.

Jake Challenor, the publisher of industry website Radio Today, said on his weekly podcast that Mr Walkerden had reassured him Podshape future was looking bright despite the backlash over its latest high-profiling signing.

There's no such thing as bad publicity? Controversial Married At First Sight couple Bryce Ruthven and Melissa Rawson could be laughing all the way to the bank after signing a deal with podcasting company Podshape earlier this month

There's no such thing as bad publicity? Controversial Married At First Sight couple Bryce Ruthven and Melissa Rawson could be laughing all the way to the bank after signing a deal with podcasting company Podshape earlier this month

There’s no such thing as bad publicity? Controversial Married At First Sight couple Bryce Ruthven and Melissa Rawson could be laughing all the way to the bank after signing a deal with podcasting company Podshape earlier this month

Mr Challenor said: ‘I did give Jay a quick call before we recorded this podcast on on Thursday afternoon to see what his reaction was to all the comments on Radio Today – and there has been a lot of them.

‘He said, “Don’t worry, Podshape’s still alive, we’re still kicking, we’ve still got a heartbeat, and there are some brands that are really interested backing that podcast.” So I’m eager to see who those brands are once they’ve signed a deal.’

Mr Walkerden also apparently told Mr Challenor the listener numbers for the two-minute trailer for What Happens After had been ‘very strong’.

If these claims are indeed true, and not just corporate bluster, then it would seemingly prove the mantra ‘there’s no such thing as bad publicity’.

Bryce’s problematic behaviour on Married At First Sight caused plenty of outrage when the show aired on Channel Nine, with some viewers accusing him of gaslighting and manipulating ‘wife’ Melissa.

Despite this, the couple agreed to remain a couple at their final vows – which were filmed in December – and they’re now living together in Melbourne.

Bryce had been trying to relaunch his radio career after his controversial portrayal on MAFS before he and Melissa landed a deal with Podshape a few weeks ago.

Bryce quit his last position as an announcer for Hit104.7 Canberra’s afternoon show in February. He previously worked as a producer for WSFM’s Jonesy and Amanda. 

When the Podshape deal was announced on Tuesday, Bryce was trolled on social media and disgruntled radio industry figures complained on online forums.

‘Can’t wait to listen to it on silent,’ one person commented on Bryce’s Instagram account, while another wrote: ‘I would rather die.’

Despite featuring one of the most divisive couples in the history of the show, this year’s season of Married At First Sight lost no advertisers for Nine.

There were no financial consequences for the network even though Bryce Ruthven and Melissa Rawson’s divisive relationship attracted hundreds of negative headlines and prompted a Change.org petition calling for Nine to formally apologise. 

Outraged viewers even filed multiple complaints about the show to the media watchdog, singling out Bryce, 32, for his problematic behaviour.

No consequences: Despite featuring one of the most controversial couples in the history of the show, this year's season of Married At First Sight lost no advertisers for Channel Nine, reports Mumbrella. Pictured: MAFS couple Melissa Rawson and Bryce Ruthven

No consequences: Despite featuring one of the most controversial couples in the history of the show, this year's season of Married At First Sight lost no advertisers for Channel Nine, reports Mumbrella. Pictured: MAFS couple Melissa Rawson and Bryce Ruthven

No consequences: Despite featuring one of the most controversial couples in the history of the show, this year’s season of Married At First Sight lost no advertisers for Channel Nine, reports Mumbrella. Pictured: MAFS couple Melissa Rawson and Bryce Ruthven

Throughout the show, Bryce repeatedly told ‘wife’ Melissa, also 32, that she wasn’t his type because she didn’t have blue eyes.

He also voted her the ‘fourth hottest’ out of this year’s brides, flirted with co-star Beck Zemek at the gym and later lied about their conversation.

In addition to getting into a series of altercations with the show’s other participants, Bryce was accused of emotional manipulation and gaslighting.

What controversy? There were no financial consequences for the network even though Bryce and Melissa's divisive relationship attracted hundreds of negative headlines and prompted a Change.org petition calling for Nine to formally apologise

What controversy? There were no financial consequences for the network even though Bryce and Melissa's divisive relationship attracted hundreds of negative headlines and prompted a Change.org petition calling for Nine to formally apologise

What controversy? There were no financial consequences for the network even though Bryce and Melissa’s divisive relationship attracted hundreds of negative headlines and prompted a Change.org petition calling for Nine to formally apologise

This year’s season received four times the usual number of complaints, but despite this no advertisers pulled out.

The Nine program ultimately proved to be Australia’s most-watched program of the year so far, with 1.4 million viewers tuning into the finale.

In March, it was reported MAFS may be investigated by the Australian Communications and Media Authority (ACMA) after receiving a slew of complaints.

Controversial: Outraged viewers even filed multiple complaints about the show to the media watchdog, singling out radio announcer Bryce, 32, for his problematic behaviour

Controversial: Outraged viewers even filed multiple complaints about the show to the media watchdog, singling out radio announcer Bryce, 32, for his problematic behaviour

Controversial: Outraged viewers even filed multiple complaints about the show to the media watchdog, singling out radio announcer Bryce, 32, for his problematic behaviour

According to a report by The Wash, many viewers took offence to scenes involving Melissa and Bryce.

ACMA revealed it had received 14 complaints about this year’s season of MAFS, and four of those were about the controversial pair.

‘Under the co-regulatory system, the ACMA will refer complainants to the broadcaster in the first instance,’ the media watchdog said. 

Slammed: Throughout the show, Bryce repeatedly told 'wife' Melissa, also 32, that she wasn't his type because she didn't have blue eyes. He also voted her the 'fourth hottest' out of this year's brides, flirted with co-star Beck Zemek at the gym and later lied about their flirtation

Slammed: Throughout the show, Bryce repeatedly told 'wife' Melissa, also 32, that she wasn't his type because she didn't have blue eyes. He also voted her the 'fourth hottest' out of this year's brides, flirted with co-star Beck Zemek at the gym and later lied about their flirtation

Slammed: Throughout the show, Bryce repeatedly told ‘wife’ Melissa, also 32, that she wasn’t his type because she didn’t have blue eyes. He also voted her the ‘fourth hottest’ out of this year’s brides, flirted with co-star Beck Zemek at the gym and later lied about their flirtation

‘If the complainant does not receive a response from the broadcaster within 60 days, or is not satisfied with the response, they may refer their complaint to the ACMA who may choose to investigate.’ 

Last month, a Change.org petition began circulating that demanded Nine issue an apology for airing ‘triggering’ scenes involving the ‘gaslighting’ groom and his long-suffering wife.

The petition, which garnered 2,500 signatures in under 24 hours, also called for the network to acknowledge its alleged ‘failure of duty of care’ towards Melissa. 

Troubling: In addition to getting into a series of altercations with the show's other participants, Bryce was accused of emotional manipulation and gaslighting

Troubling: In addition to getting into a series of altercations with the show's other participants, Bryce was accused of emotional manipulation and gaslighting

Troubling: In addition to getting into a series of altercations with the show’s other participants, Bryce was accused of emotional manipulation and gaslighting

‘This season of Married at First Sight Australia features a couple, Melissa and Bryce, who portray an excessive amount of [troubling] signs which are not being handled by the network appropriately,’ the petition stated.

‘There is a clear failure of duty of care to Melissa during filming of the show, allowing her to remain in a toxic and dangerous environment with her partner for the “benefit” of the network.

‘She is being subject to gaslighting, emotional manipulation, isolation, and countless other textbook signs of a controlling and or abusive relationship,’ it went on to claim, adding that certain scenes were ‘incredibly triggering and stressful to watch’.

Fallout: This year's season received four times the usual number of complaints, but despite this no advertisers pulled out

Fallout: This year's season received four times the usual number of complaints, but despite this no advertisers pulled out

Fallout: This year’s season received four times the usual number of complaints, but despite this no advertisers pulled out

It continued: ‘This petition is for the Nine Network to acknowledge and apologise for letting Melissa go through this and also airing such a horrible relationship on TV without doing anything to showcase that the relationship is clearly not healthy.’ 

Similar outrage exploded on Twitter, where many viewers called for the show to be cancelled or boycotted over its depiction of toxic relationships.

Married At First Sight will return for another season next year. 

Link hienalouca.com

Advertising. Insurance companies have spent millions of dollars in research to determine what types of drivers and cars pose the most financial. Based On These results, They Have Come Up With A Formula That determined how Much IS A PARTICULAR driver charged in premiums. Based on these results, they developed a formula that determines how much a particular driver is charged in premiums. While this formula Is Only fully-Known to Cheapest Cars Insurance companies, it’s quite Obvious That Some coaches and people are less expensive to insure Than Others. Although this formula can not be fully known to insurance companies, it is clear that some cars and people are cheaper to insure than others. In this article, We Will Discuss The Particular attributes of car Which make it more expensive Then Another, to insure. In this article we will examine the characteristics of the car that make it more expensive than the other, to insure. Amounts are based premium Typically how expensive it IS The Car, The Size of the Car, whether or not It Is Targeted by Thieves and whether or not it can-do extensive damage to another car. the premiums are usually based on how the car is expensive, the size of the car, whether or not he is the target of thieves and whether or not it can do considerable damage to another car. Cars That Have less value (cost) Will Be Cheaper to Insure That Are More Than expensive cars. Cars that have less value (cost), will be less expensive to insure that cars are more expensive. This Is Because It Will Cost The Insurance companies less money to replace to replace golden shares The Entire because if It Is TotalEdit gold stolen. That’s because it will cost insurance companies less money to replace parts or to replace the whole car if it is reached or stolen. The Size of the year because est aussi important part of The Insurance cost equation. The size of the car is also an important part of the equation insurance costs. If a Car Is Too Small or Too Big, Then The insurance Will Be Higher. If a car is too small or too large, the insurance will be higher. This Is Because bigger cars can-do more damage to cars in crashes Other. This is because bigger cars can do more damage to other cars in accidents. The crash if it Is the driver’s fault With The bigger because, Then The insurance Likely Will Have to shell out Quite a bit of cash. If the accident is the fault of the driver with the highest car insurance will probably pay a little money. Cars That Are Too Small Have the opposite problem. Cars that are too small have the opposite problem. Often They Are Damaged And The occupants more more Likely To Suffer Injuries from crash related. They are most often damaged and the occupants more likely to suffer from injuries caused by accident. The least expensive cars to insure are Those That Are mid-sized. The cheapest cars to be insured are those of medium size. Therefor, if long-term Costs are year end for you, Be sure to purchase a mid-sized car. Therefore, if the long-term costs are a problem for you, be sure to buy a mid size car. Whether or not a car IS Typically Targeted by Thieves Is Another component to Calculating your insurance rates. Whether or not a car is typically targeted by thieves is another element for calculating your insurance premium. If your SI as Likely to Be Stolen, Then insurance companies assume more risk in Insuring you and subsequently, force you to pay more in premiums. If your car is likely to be stolen then insurance companies assume more risk by ensuring thereafter, forcing you to pay higher premiums. Keep This Is Mind, When you are looking for your next car. Keep this in mind when you’re looking for your next car. Insurance Companies Have A pretty Elaborate formula When It Comes to Deciding Who Will pay what, for Their policies. Insurance companies have a fairly complex formula when it comes to deciding who will pay anything for their policies. Owners of cars That Have to Pay The Least Amount of money for insurance are Those That Have Typically mid sized cars and vehicles Have That Are Not Targeted by thieves. Car owners have to pay less money for insurance are generally those with mid-size cars and vehicles that are not targeted by thieves. Individual year if IS are interested in. cutting back How Much THEY pay for insurance, They Will Need to Consider These Things When It Is Time to make a purchase. If someone is interested in cutting back on how much they pay for insurance, they will need to consider these things when it’s time to make a purchase. Insurance companies are all about Assessing Risk. Insurance companies are all about risk assessment. If They view you as a Financial Risk, They Will Make Sure That You pay more. If they see you as a financial risk, they should ensure that you pay more. This May SEEM unfair, however, insurance companies Have Done Numerous studies and Have Come Up With A profile is What types of drivers and cars Get Into The Most accidents and Will Likely cost em more money. This may seem unfair, however, insurance companies have done many studies and have developed a profile on what types of drivers and cars entering the most accidents and will likely cost more money. Will individualist thesis end up Paying more Then Someone That Does not exhibit thesis characteristics. These people end up paying more than someone who does not exhibit these characteristics. Therefor, try to stay away form high powered cars, vans That Are Extremely Large And That Can Do Major Damage To other cars on the road, cars are too small and That That Are Likely To Be Damaged Greatly if in a crash. Therefore, try to stay away from high-shaped electric cars, cars that are extremely important and can cause major damage to other cars on the road, cars that are too small and are likely to be so heavily damaged in an accident. Also, remember, the Less expensive because The IS, the Less You Will Probably Have to pay for insurance, Unless of course, because The IS small. Also, remember, the cheaper the car, the less you’ll probably have to pay for insurance, unless of course, the car is small.
(Total views: 63 Time, 1 visits per day)

Leave a Reply