Who is Will Warr – videographer who captured Duke and Duchess of Cambridge’s 10th anniversary video?

The Duke and Duchess of Cambridge chose London-based advertising filmmaker Will Warr to capture their tenth anniversary video, which shows the happy family-of-five playing on a beach and enjoying the garden of their Anmer Hall residence.

To thank supporters for sending ‘kind messages’, the couple released a short montage on the the @kensingtonpalace Instagram page showing Kate Middleton, 39, Prince William, and their three children – Prince George, seven, Princess Charlotte, five, and Prince Louis, three – in the great outdoors.

Donning casual-wear and with big smiles on their faces, they appear to be enjoying some quality downtime, climbing sand dunes and sitting around the campfire toasting marshmallows in the countryside in the natural clip which didn’t appear to be staged. 

Will is the owner and creative director of Detail Films, which largely produces branded films and creative campaigns for corporate companies. He also does wedding videos – and has beautifully captured the loving relationship between William and Kate.

The Duke and Duchess of Cambridge chose London-based advertising filmmaker Will Warr, pictured, to capture their tenth anniversary video

The Duke and Duchess of Cambridge chose London-based advertising filmmaker Will Warr, pictured, to capture their tenth anniversary video

The Duke and Duchess of Cambridge chose London-based advertising filmmaker Will Warr, pictured, to capture their tenth anniversary video

In the short video, Kate Middleton lovingly rests her hands on Prince William's leg as the pair exchange smiles in the countryside (pictured)

In the short video, Kate Middleton lovingly rests her hands on Prince William's leg as the pair exchange smiles in the countryside (pictured)

In the short video, Kate Middleton lovingly rests her hands on Prince William’s leg as the pair exchange smiles in the countryside (pictured)

The Duke, 38, and Duchess of Cambridge, 39, have shared an adorable video montage to thank supporters for sending 'kind messages' on their tenth wedding anniversary. Pictured, enjoying the great outdoors

The Duke, 38, and Duchess of Cambridge, 39, have shared an adorable video montage to thank supporters for sending 'kind messages' on their tenth wedding anniversary. Pictured, enjoying the great outdoors

The Duke, 38, and Duchess of Cambridge, 39, have shared an adorable video montage to thank supporters for sending ‘kind messages’ on their tenth wedding anniversary. Pictured, enjoying the great outdoors

Brands he’s worked with include Uber Eats, Red Bull, Miele, Bloom & Wild, Diageo, ergobaby, Puma and Holland Cooper. The slick advertising filmmaker was also behind the recent Tesco Food Love Stories ads.

It’s perhaps telling that William and Kate opted for a videographer of his experience to adeptly present ‘brand Cambridge’ – and if the brief was to capture a ‘normal’ down-to-earth loving family unit with a passion for the outdoors, he has certainly succeeded. 

According to his website, after training as a designer Will set out on a ‘one-man mission to create beautiful, engaging visual content’ – and five years on has ‘a portfolio of world-leading clients with whom he creates story-led branded content, corporate films and commercials’.

From creative design and artistic direction through to post-production, including animation and sound design, Will and his team ‘build close working relationships with clients from initial concept through to high value finished product’. 

Slick advertising filmmaker Will was also behind the recent Tesco Food Love Stories adverts (pictured)

Slick advertising filmmaker Will was also behind the recent Tesco Food Love Stories adverts (pictured)

Slick advertising filmmaker Will was also behind the recent Tesco Food Love Stories adverts (pictured)

Will, who now boasts 11,700 followers on Instagram and counting, is followed by Made in Chelsea's Jamie Laing - having produced content for his brand Candy Kittens (pictured)

Will, who now boasts 11,700 followers on Instagram and counting, is followed by Made in Chelsea's Jamie Laing - having produced content for his brand Candy Kittens (pictured)

Will, who now boasts 11,700 followers on Instagram and counting, is followed by Made in Chelsea’s Jamie Laing – having produced content for his brand Candy Kittens (pictured)

It's perhaps telling that William and Kate opted for a videographer of his experience to adeptly present 'brand Cambridge' - and if the brief was to capture a 'normal' down-to-earth loving family unit with a passion for the outdoors, he has certainly succeeded

It's perhaps telling that William and Kate opted for a videographer of his experience to adeptly present 'brand Cambridge' - and if the brief was to capture a 'normal' down-to-earth loving family unit with a passion for the outdoors, he has certainly succeeded

It’s perhaps telling that William and Kate opted for a videographer of his experience to adeptly present ‘brand Cambridge’ – and if the brief was to capture a ‘normal’ down-to-earth loving family unit with a passion for the outdoors, he has certainly succeeded

Will is the owner and creative director of Detail Films, which largely produces branded films and creative campaigns for corporate companies (pictured: a still from the Cambridges' video)

Will is the owner and creative director of Detail Films, which largely produces branded films and creative campaigns for corporate companies (pictured: a still from the Cambridges' video)

Will is the owner and creative director of Detail Films, which largely produces branded films and creative campaigns for corporate companies (pictured: a still from the Cambridges’ video)

All dressed in cosy winter clothes, the Cambridge's can be seen recycling the same outfits they wore in their Christmas 2020 card (pictured)

All dressed in cosy winter clothes, the Cambridge's can be seen recycling the same outfits they wore in their Christmas 2020 card (pictured)

All dressed in cosy winter clothes, the Cambridge’s can be seen recycling the same outfits they wore in their Christmas 2020 card (pictured)

Donning casual-wear and with big smiles on their faces, they appear to be enjoying some quality family time together, climbing the sand dunes, playing in the garden and sitting around the campfire toasting marshmallows (pictured) in the countryside

Donning casual-wear and with big smiles on their faces, they appear to be enjoying some quality family time together, climbing the sand dunes, playing in the garden and sitting around the campfire toasting marshmallows (pictured) in the countryside

Donning casual-wear and with big smiles on their faces, they appear to be enjoying some quality family time together, climbing the sand dunes, playing in the garden and sitting around the campfire toasting marshmallows (pictured) in the countryside

Devoted mother Kate is seen in the video chasing three-year-old Prince Louis around the country estate

Devoted mother Kate is seen in the video chasing three-year-old Prince Louis around the country estate

Devoted mother Kate is seen in the video chasing three-year-old Prince Louis around the country estate

Judging by the outfits worn by the Cambridges in their new video it was filmed around the same time as their Christmas card photoshoot

Judging by the outfits worn by the Cambridges in their new video it was filmed around the same time as their Christmas card photoshoot

Judging by the outfits worn by the Cambridges in their new video it was filmed around the same time as their Christmas card photoshoot

He’s also one half of film production duo Topjaw, where along with his friend Jesse, he produces videos of ‘his favourite things to eat, drink and do’.

Will, who now boasts 11,700 followers on Instagram and counting, is followed by Made in Chelsea’s Jamie Laing – having produced content for his brand Candy Kittens – and Matt Porteous, the award-winning Royal Family photographer who captured images of the Cambridge family used for their most recent official Christmas card.

Judging by the outfits worn by the Cambridges in their new video it was filmed around the same time as that photoshoot.

When it came to their new anniversary portraits, Will and Kate – who tend to play it safe when it comes to official pictures – turned to celebrity snapper Chris Floyd, best known for his Britpop portraits of the 1990s. His subjects have included Oasis, Supergrass and The Verve, as well as Sir Paul McCartney, David Bowie and artist David Hockney.

The photographs are glamorous and glossy, but nonetheless natural. Kate and William are pictured standing in the courtyard at their official London residence as well as sitting in the garden. In each, it is clear the couple have an easy, affectionate confidence with each other. 

Link hienalouca.com

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