They are the not-so-famous faces earning a fortune by selling personal ‘shoutouts’ for fans and their friends.
Cameo, which this week was valued at $1bn, is filling the pockets of film stars and public figures who are selling off short videos those willing to splash out.
Big name celebrities on the site range from top sports stars, including boxing legend Floyd ‘Money Mayweather, to television personality Caitlyn Jenner.
But while superfans can splash out the big bucks on A-listers – some who charge into the thousands – it’s the not-so-famous who are really cashing in.
Casts members young and old from the Harry Potter series – some of whom have drifted into relative obscurity since the ending of the main franchise – are among the most popular on Cameo.
The Darkness singer Justin Hawkins, a name which most commonly crops up around Christmas, is also a surprise hit on the site.
And last year it was revealed Inbetweeners actor James Buckley, who played Jay Cartwright in the hit series, was one of the site’s most prolific shoutout creators.
The comedian, who offers fans videos in the style of his foul-mouthed character, made an average of 37 videos a day in 2020.
And, according to figures from the company, the 33-year-old could have raked in as much as £300,000 from Cameo last year.
Alongside its stars, the company’s shareholders are also set to reap the rewards of the celebrity greetings app.
The Chicago-based company, which turns four this year, has recently been valued at a whopping $1billion.
Originally launched by Martin Blencowe, a British tech entrepreneur from Brighton, the firm makes its money by taking a 25 per cent cut of the fees for the celebrity shout-outs.
The process works by fans going onto the site and finding their favourite celebrity.
They can then request a celebrity to make a personalised video, using the words, voice or style that the person paying requests.
Though people can order videos for themselves, most people request personalised messages for their friends.
And, if requested, videos can be rude and foul-mouthed.
Former Monty Python star John Cleese, who charges up to £350 for a video, even requests that people ‘provide extra details’ to make the experience more ‘personalised and rude’.
Celebrities charge hundreds and sometimes thousands of pounds for the videos.
Caitlyn Jenner currently charges the most on Cameo, with a video costing £1,875 and a direct message costing £14.99.
According to the star’s profile, the money from the videos goes to her Caitlyn Jenner Foundation.
Today MailOnline looks at some of the stars who are helping drive the growing Cameo craze.
The figures used are not definitive and are an estimate calculated from the number of reviews and the cost a celebrity currently charges for a video.
Some stars on Cameo may have made more videos, but have not received as many reviews.
MailOnline today requested definitive figures for a top 10 from Cameo, but the company declined to provide them.
UK top earners
Tom Felton: 396 reviews: Cost: £449.25 – 25 per cent = £133,428 estimated earnings
The Harry Potter star is best known for playing Draco Malfoy in the Harry Potter film series.
However, the 33-year-old, who most recently starred in the American child’s horror film A Babysitter’s Guide to Monster Hunting, has also magicked his way to the top of the Cameo rich-list.
Harry Potter star Tom Felton is best known for playing the role of Draco Malfoy in the Harry Potter film series.
Felton, originally from Epsom, Surrey, is one of the priciest UK Cameo stars, at £449 a video.
But spellbound fans don’t seem to care, as he’s received almost 400 postive reviews, while raking in at least £133,000.
James Buckley: 3,100 reviews – £41.25 – 25 per cent = £95,000 estimated earnings
The Inbetweeners star, who played the boastful Jay Cartwright in the Channel 4 comedy series, is thought to be one of the most active Cameo stars around.
Fans often cough up his £41.25 fee for a shout-out video from the comedian, who usually delivers in his trademark Jay character.
The Inbetweeners star, who played the boastful Jay Cartwright in the Channel 4 comedy series, is thought to be one of the most active Cameo stars around
He has 3,100 reviews on the website, meaning he has earned at least £95,000.
However, according to reports last year, he is said to have made at least 10,000 videos in 2020 and made around £300,000.
John Cleese: 329 reviews – £337.50 – 25 per cent = £83,278 estimated earnings
The legendary Monty Python comedian is also up there as one of the most costly Cameo stars, at £337.50 a video.
Legendary Monty Python comedian John Cleese is also up there as one of the most costly Cameo stars, at £337.50 a video.
But the 81-year-old funny man is still in popular demand, with at least 329 reviews.
It means the actor has netted at least £83,278 from Cameo.
Oliver Phelps: 811 reviews – £93.75 – 25 per cent = £57,000 estimated earnings and James Phelps: 755 reviews – £93.75 – 25 per cent = £53,086 estimated earnings
Brothers off-screen and on screen, twins Oliver and James Phelps, who starred in the Harry Potter series seem equally popular in the world of Cameo.
Brothers off-screen and on screen, twins Oliver (pictured left) and James Phelps (pictured right), who starred in the Harry Potter series seem equally popular in the world of Cameo
The brothers, who played Fred (James) and George (Oliver) Weasley in the film adaption of the books both charge £93.75 for their Cameo videos.
Oliver appears the most popular, with 811 reviews, though James is not far behind, on 755 reviews.
Graham McTavish: 355 reviews – £105 – 25 per cent = £27,597 estimated earnings
Scottish actor Graham James McTavish is best known for his role as Dwalin in The Hobbit film trilogy.
Scottish actor Graham James McTavish is best known for his role as Dwalin in The Hobbit film trilogy
The 60-year-old is also popular on Cameo, with more than 355 reviews.
Charging £105 per video, the Hobbit star has raked in at least £27,597 from the site.
Justin Hawkins: 533 reviews – £56.25 – 25 per cent = £22,486 estimated earnings
The musician was a big name in the early 2000s when he burst onto the scene as the lead singer of the Darkness.
But he’s managed to shine a bit of light in the world of Cameo.
Justin Hawkins, the leader singer of the Darkness, has raked in at least £22,486 from his Cameo appearances
The musician, who recently appeared on the Masked Singer, racked up 533 reviews and at £56.25 a video, it means he has earnt at least £22,486 from the app.
Miltos Yerolemou: 410 review – £56.25 – 25 per cent = £17,297 estimated earnings
The British actor is best known for his role as Syrio Forel in the HBO fantasy TV series Game of Thrones.
He’s also made appearances in films such as Star Wars: The Force Awakens.
The British actor is best known for his role as Syrio Forel in the HBO fantasy TV series Game of Thrones
But in a galaxy much close to home he’s also made a tidy sum, as a star on Cameo.
With videos costing £56.25, and 410 reviews, he’s earned at least £17,297 from the app.
Miriam Margolyes: 204 reviews – £127.50 – 25 per cent = £19,508 estimated earnings
The fourth Harry Potter star to feature on the list. The British-Australian actress played Professor Sprout in the series.
Miriam Margolyes is the fourth Harry Potter star to feature on the list. The British-Australian actress played Professor Sprout in the series
One of the pricier UK Cameo stars, a video from the 79-year-old star will set you back £127.50.
The actress has 204 reviews, meaning she has received at least £19,508.
James Cosmo: 470 reviews – £37.50 – 25 per cent = £13,219 estimated earnings
Fellow Game of Thrones actor is also a hit on Cameo. The Scottish actor played Jeor Mormont in the hit series.
Fans can get a video for £37.50. And with more than 470 reviews, it means the Clydebank actor has netted at least £13,219
The most expensive UK acts on Cameo
Jamie Muscato – West End singer: £750 (His profile contains a message saying he is trying to put people off with a high price while he attempts to disable his account)
Rhys James – Comedian: £750
Tom Felton – Harry Potter actor: £449.25
Gabi Faye – Youtuber: £375
John Cleese – Monty Python Actor and Comedian: £337.50
Emma Rigby – Hollyoaks actress: £255
Alfie Boe – Singer: £225
Boy George – Singer: £225
Nicola Adams – Boxer: £225
Engelbert Humperdinck – Singer: £224.25
David Bradley – Harry Potter actor: £187.50
Lily Allen – Singer: £187.50
Viv Anderson – Footballer: £150
Chunkz – Social media star: £150
Orissa – Foot archery performer: £150
Derek Chisora – Boxer: £150
Cleopatra Higgins – West End Star: £150
Bonnie Wright – Harry Potter actress: £150
Keisha Buchanan – Former Sugarbabes singer: £150
Jenson Button – former F1 World Champion: £150 (charity)
Michael Owen – Footballer (charity): £135
The Cameo Rich list 2020 in the US – according to analysis by
As with the UK figures, the estimates are based on the number of reviews and the cost of the videos. Celebrities may have made more videos but received less reviews.
Michael Rapaport: 1,176 reviews – £157 cost – 25 per cent = £138,513 estimated earnings
Actor Michael Rapaport last year became the most successful celebrity to record custom content on Cameo.
The War at Home star received a staggering 1,176 reviews as of July last year and at a cost of £157 a video, raked in at least £138,513.
Brian Baumgartener: 1,124 reviews – £145 cost – 25 per cent = £122,446 estimated earnings
Baumgartner made over $1 million in bookings in 2020, becoming the unlikely breakout star of Cameo.
Baumgartner became a fan favorite on The Office over nine seasons and 201 episodes by playing the bumbling account Kevin Malone.
According to the analysis, he had 1,124 reviews last year and with videos costing £145, could have made more than £122,446.
Brian Baumgartner, playing Kevin Malone, right, and co-star Leslie David Baker as Stanley Hudson in The Office
Gilbert Gottfried: 1,304 reviews – £125 cost = £121,761 estimated earnings
The New York comedian shrill voice has proven popular on Cameo, where he will give you and your friends a shout out for £125.
As of July last year, he had 1,304 reviews at a cost of £125 a video, meaning he could have made at least £121,761 from the app.
Gilbert Gottfried has appeared in Teenage Mutant Ninja Turtles and Disney’s Aladdin, and has also carved out a good income on Cameo
Kevin O’Leary: 152 reviews – £996 cost = £113,544 estimated earnings
Terence Thomas Kevin O’Leary is a Canadian businessman, author, politician, and television personality.
He might not be a well-known name in the UK, but in the US he stars in the US series of Dragon’s Den – known as Shark Tank.
A true businessman, he charged £996 per video. He’s managed 152 reviews, meaning he’s made at least £113,544 from Cameo – mere Pocket change, for a man estimated to be worth $400million.
James Murray: 474 reviews – £291 costs = £103,476 estimated earnings
Star of the improvisation comedy series Impractical Jokers, Murray, known as Murr, is a big hit on Cameo.
Star of the improvisation comedy series Impractical Jokers, Murray, known as Murr, is a big hit on Cameo
He charges a £291 for his personalised videos, and has 474 reviews, meaning he has made at least £103,476 from the site as of July.
Sean Astin: 553 reviews – £245 costs = £101,822 estimated earnings
Another Lord of the Rings star to feature in the Cameo Rich list. American actor Astin played Samwise Gamgee in the series.
He charged £245 for a video, and with 553 reviews is believed to have made at least £101,822 from Cameo.
Perez Hilton: 1,677 reviews – £75 costs = £93,967 estimated earnings
American blogger, columnist, and media personality Perez Hilton is best known for his blogs and videos about the stars. But, in the process, he became quite the start himself
American blogger, columnist, and media personality Perez Hilton is best known for his blogs and videos about the stars. But, in the process, he became quite the start himself.
He sells videos on Cameo for £75 each. And with 1677 reviews, has raked in at least £93,967 from the site.
David and Annie Tobrowsky: 2,509 reviews – £47 costs = £89,026 estimated earnings
Stars of the TLC hit franchise 90 Day Fiancé, an American series that follows couples who have applied for or received a visa, available uniquely to foreign fiancés of U.S. citizens.
The pair are popular on Cameo, and have more than £2,509 reviews. At a modest £47 per video, they are believed to have made up to £89,026.
Sonja Morgan: 1244 reviews – £82 costs = £76,665 estimated earnings
Best known for the Real Housewives of New York, the TV personality wishes fans a happy birthday on pre-recorded video for $99, or a 10-minute Zoom call for $500.
Sonja Morgan delivers her personalised messages from her Manhattan townhouse
Debbie Gibson: 587 reviews – £162 costs = £71,255 estimated earnings
The American singer-songwriter has been around the US music scene for a while, having released her debut album Out of the Blue in 1987.
She’s also had international hits and has starred on Broadway.
A video from the 50-year-old, who is from New York, will cost you £162. With 587 reviews, she is believed to have made at least £71,255 from the site.
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