Many of us feel pressure to buy the best – especially when it comes to makeup, but spending more doesn’t always necessarily mean we’re getting the better look.
The American social media sensation covered half her face with $394 makeup and the other part with $86 budget products, before asking her fans to say which side appeared cheaper.
Despite the price gap, Erin, who has 1.1million followers on TikTok, admitted the looks appeared very similar – suggesting she only knew the right side of her face held the more expensive items because of how easy it was to apply and blend them.
American TikTok star Erin Dugan Jurchak (pictured) tested luxury cosmetics next to cheaper versions in a viral clip
The American social media sensation (pictured) decorated half her face with $394 makeup and the other part with $86 budget products, before asking her fans to say which side appeared cheaper
In a collection of clips posted earlier this year, the beauty enthusiast compared $394 makeup with $86 products, opting for a nude lip and pink eyeshadow with a liquid eyeliner flick.
For her designer side, Erin said she used products from Charlotte Tilbury, Nars and Laura Mercier before picking out Milani, L’Oreal, and Physician’s Formula for the budget part.
After challenging her followers to notice which appeared cheaper, Erin admitted that they appeared very identical.
The TikTok star said she could only tell the difference because of how easy it was to apply the designer products.
Revealing that her right side had the more expensive cosmetics, Erin said: ‘They do look similar but I can tell the difference in the highlighter in the way it sits on the skin.
Despite the price gap, Erin, who has 1.1million followers on TikTok, admitted the looks appeared very similar – suggesting she only knew the right side of her face (pictured) held the more expensive items because of how easy it was to apply and blend them
What cosmetics did Erin say she used?
- Bargain cosmetics:
- Hard Candy Primer – $7
- L’Oreal Fit Me! Foundation – $6
- Concealer – $6
- Setting Powder – $6
- Physicians Formula Bronzer – $12
- Blush – $1
- Highlighter – $5
- Brow Pencil – $10
- LA Girl Eyeshadow – $11
- Liquid Eyeliner – $3
- Mascara – $5
- Lip Pencil – $4
- Milani Setting Spray – $10
- Expensive cosmetics:
- Milk Makeup Primer – $30
- Foundation – $40
- Nars Radiant Creamy Concealer – $30
- Laura Mercier Setting Powder – $39
- It Cosmetics Bronzer – $32
- Nars Orgasm Blush – $30
- Becca Highlighter – $38
- Brow Pencil – $24
- Morphe Eyeshadow – $25
- Eyeliner – $22
- Mascara – $25
- Lip Pencil – $24
- Charlotte Tilbury Setting Spray – $35
‘And also the blendability of the eyeshadows – and just general overall smoothness,’ Erin added.
To complete her looks, Erin said she used Milani’s $10 setting spray and Charlotte Tilbury’s $35 product over the top before checking in on her clip seven hours later.
She said: ‘The cheaper side looks and feels drier and you can see more texture. The [expensive] side has stayed more smooth and the highlighter looks less chalky.’
Her collection of clips for this test have been watched by more than 17million people – with many admitting they struggled to tell the difference between the looks.
One wrote in the comments: ‘Why does the cheaper side look better?’, while a second added: ‘The only difference is the eyebrows.’