Britons no longer get red-faced when talking about ‘taboo’ subject, survey reveals

Bold Britons no longer get red-faced when talking about previously taboo subjects such as politics, money and sex, according to a new study.

Instead, more than half (58 per cent) of Britons say they will argue about politics with friends – something once considered a strictly ‘off-limits’ conversation. 

Money, another previously no-go zone, is also up for discussion, with 54 per cent saying they would open-up about their finances with friends and family.

Even the topic of sex, often considered the most taboo of subjects, is also now up-for-discussion.  

More than half of Britons (52 per cent) say they would talk about sex to anyone from partners, friends and family, to complete strangers.

Bold Britons no longer get red-faced when talking about previously taboo subjects such as politics, money and sex, according to a new study. Pictured: A library image of a woman covering her mouth with her hand

Bold Britons no longer get red-faced when talking about previously taboo subjects such as politics, money and sex, according to a new study. Pictured: A library image of a woman covering her mouth with her hand

Bold Britons no longer get red-faced when talking about previously taboo subjects such as politics, money and sex, according to a new study. Pictured: A library image of a woman covering her mouth with her hand

The research, commissioned by digital bank Zopa, looked into how the way Britons talk with each other has changed over the past year.

The data shows 54 per cent see religion as an everyday subject for a conversation, while 44 per cent have confessed in public to their most embarrassing moments.

Bodily functions are also a talking-point for more than a third (36 per cent) of Britons.

And Britons are apparently more likely to brag about their wealth, with almost half (47 per cent) happy to disclose their salary, more than a quarter (26 per cent) happy to speak about their savings and 28 per cent happy to reveal the amount they have racked up on a credit card. 

Those aged from 45 to 59, so called Generation X, are the most open about money.

Over three quarters (78 per cent) say there is nothing wrong with talking about money, and they are closely followed by 72 per cent of 16 to 29 year olds.

Lockdown has had a positive impact on the way that we discuss money with our partners with four in ten (41 per cent) saying that staying in and spending more time with each other over the last year has meant we are more open to discussing finances.

Nine in ten Brits say they are completely honest with their other half about their finances (92 per cent).

This is in stark contrast to couples of the past with half of Brits saying previous generations never talked about money.

Britons are apparently more likely to brag about their wealth, with almost half (47 per cent) happy to disclose their salary, more than a quarter (26 per cent) happy to speak about their savings and 28 per cent happy to reveal the amount they have racked up on a credit card. Pictured: Library image of friends talking on a sofa

Britons are apparently more likely to brag about their wealth, with almost half (47 per cent) happy to disclose their salary, more than a quarter (26 per cent) happy to speak about their savings and 28 per cent happy to reveal the amount they have racked up on a credit card. Pictured: Library image of friends talking on a sofa

Britons are apparently more likely to brag about their wealth, with almost half (47 per cent) happy to disclose their salary, more than a quarter (26 per cent) happy to speak about their savings and 28 per cent happy to reveal the amount they have racked up on a credit card. Pictured: Library image of friends talking on a sofa

This increasing openness seen over the past 12 months seems likely to last with over half (54 per cent) of couples planning to continue having money conversations in the future. 

Over a third (34 per cent) admit they will talk about money most days. 

In fact, it appears that people are more likely to check their credit score rather than looking at holiday options with Zopa recording a five-fold increase in those using its credit rating tool, Borrowing Power, since the first lockdown. 

Clare Gambardella, Chief Customer Officer at Zopa, which has its own credit rating tool, Borrowing Power, said: ‘It’s encouraging to see people tackling difficult conversations more openly, especially when it comes to their finances.

‘We have seen more and more of our customers sharing their money stories and have seen first-hand that this openness can help people feel more confident about their finances.’ 

Link hienalouca.com

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