The man who made Sweet’N Low artificial sweetener a ubiquitous staple at restaurants across America has committed suicide at the age of 89.
Donald Tober, the CEO and co-owner of Sugar Foods, leapt to his death from the 11th floor of his plush $10 million Park Avenue apartment building in Manhattan just before dawn on Friday, according to the
Investigators believe Tober jumped around 5AM. His body was discovered in the courtyard of the luxury Upper East Side complex several hours later.
Sources told the Post he was struggling with Parkinson’s disease.
Tober’s father, Harry, founded Sugar Foods back in 1948.
Tober, who graduated from both the University of Pennsylvania’s Wharton School of Business and Harvard Law School, joined his father’s company in the 1970s – transforming it into multi-million dollar business.
The company became famous for distributing condiments, snacks and sweeteners in bright packets to restaurants and hotels right around the world.
Sugar Foods’ best known product was Sweet’N Low, known for its distinct pink packets.
Donald Tober, the CEO and co-owner of Sugar Foods, has committed suicide at the age of 89, according to The New York Post
The wealthy Sweet’N low Magnate reportedly plunged from the 11th floor of the apartment complex
Sugar Foods’ best known product was Sweet’N Low artificial sweetener, known for its distinct pink packets. According to Restaurant News magazine, 80 percent of US food establishments used Sweet’N Low by the mid-1990s
According to Restaurant News magazine, 80 percent of US food establishments used Sweet’N Low by the mid-1990s.
Tober was behind the push to place the artificial sweetener in restaurants around the world.
‘Don’s had as much to do with building Sweet’N Low into a household name as anyone ever has with a product,’ Steve Odell, the president of Sugar Foods, once stated.
‘Every packet of Sweet’N Low sold today can be traced back to a single sales call that he probably made or at least had a part in.’
Sugar Foods no longer distributes Sweet’N Low, but it is still one of the country’s leading food production companies.
In 2018, Sugar Foods – which employees more than 800 people across the US and Mexico – boasted a revenue of $286.3 million.
Tober was still working as the company’s CEO.
He previously served as Vice Chairman of the Culinary Institute of America
Donald Tober, 89, is said to have jumped from the window of his New York City apartment building. Pictured: Tober (left) and his wife, June 2019
Tober had been married for 47 years to Barbara Donovan Tober – a high-powered journalist and editor.
Donovan Tober spent more than 30 years as the Editor-in-Chief in Brides Magazine.
The couple – who had a fortune estimated in the tens of millions of dollars – did not have any children together.
The Tobers were prominent philanthropists. Tober co-founded the New York City Meals-on-Wheels program.
The pair were also donors to Lincoln Center, the Metropolitan Museum of Art and The Juilliard School.
According to friends, the long-time couple were ‘seasoned world travelers, avid equestrians and skiers’.
Donald and Barbara Tober are pictured at the American Ballet Theatre Spring Gala at New York City’s Lincoln Center in May 2019