Long Island man Burton Kraus filed the lawsuit in a federal court in Brooklyn on Monday, claiming that Snow Teeth Whitening LLC, its founder, Mayweather, and Gronkowski made false claims about an ineffective and overpriced product.
Both the semi-retired welterweight and the All-Pro tight end are listed as company partners in the filing obtained by DailyMail.com.
Mayweather and Gronkowski are seen using the $199 product in various social media and other internet advertisements. In one web ad, Gronkowski raps about the device to the tune of Vanilla Ice’s ‘Ice Ice Baby.’
SCROLL DOWN FOR VIDEO
Floyd Mayweather and Rob Gronkowski (pictured) are seen using the $199 product in various social media and other internet advertisements. In one web ad, Gronkowski raps about the device to the tune of Vanilla Ice’s ‘Ice Ice Baby’
Boxing legend Floyd Mayweather Jr. (pictured) and Tampa Bay Buccaneers star Rob Gronkowski have been named as defendants in a $5 million class-action lawsuit against a teeth-whitening company that both athletes endorsed
‘Alright stop, ‘cuz your teeth aren’t glistening,’ rapped Gronkowski, who is seen wearing a faux fur vest over his bare chest. ‘Gronks is back with a whole new mission. Sometimes I try to tell you politely, your teeth are brown, daily and nightly.
‘Will it go away? Yo, I don’t know. Turn out the lights, and I’ll glow. Snow White is simple, all you got to do is brush it on, and then you plug it in for ten minutes and the stains are gone.’
In that filing obtained by DailyMail.com, Kraus alleges that the defendants made false claims about the teeth-whitening device, which relies on an LED light to kill germs.
‘Defendants unjustifiably charge over a hundred dollars more than arguably comparable products based on their false claims that the lights they sell to consumers will dramatically improve the whitening power and antiviral or antiseptic qualities of Defendants’ accompanying products,’ read the complaint.
‘In reality, Defendants’ lights are ineffective for those purposes and are very cheap lights that are similar to models sold online for less than five dollars.
‘While Defendants unequivocally claim that their teeth whitening light delivers amazing results, independent lab testing proves that, in fact, their light does nothing to enhance their product’s purported ability to whiten teeth.’
Rob Gronkowski claimed on social media that the Snow teeth-whitening system is effective
Kraus, through his attorney Steven Mintz, goes on to allege that Snow Teeth Whitening falsely claimed to protect users from coronavirus.
‘Demonstrating greed and a complete disregard for human decency, Defendants even seek to profit from the false suggestion that their products will protect customers from the deadly COVID-19 virus,’ read the filing. ‘One such advertisement falsely suggests that blue led light and hydrogen peroxide will protect consumers from germs and bacteria.’
The filing also references a complaint filed with the Better Business Bureau, which details the shortcomings of the company’s customer service department.
‘They have several celebrities promoting their product, which is one reason I felt it was worth purchasing,’ read the complaint with the Better Business Bureau. ‘I am not only troubled by how they can get away with non-existent customer service, but how easily they can use what appear to be professional testimonials to make such a shoddy product appear to be high quality.’
DailyMail.com’s efforts to contact Snow Teeth Whitening’s corporate office were unsuccessful and a message left on the company website was not immediately returned.
In that filing obtained by DailyMail.com, Kraus alleges that the defendants made false claims about the teeth-whitening device, which relies on an LED light to kill germs
The full price for a kit is $199, while whitening pens and strips can go for as much as $50, according to the complaint.
The company also claims to have customers in over 200 countries, which, as Mintz points out, is impossible because there are only 195 countries in the world.
Gronkowski was named as a defendant because, according to the filing, he has ‘been compensated for repeatedly [promoting] Defendants’ products on his individual social media accounts and his ‘Gronknation’ social media accounts.’
Similarly, Mayweather was named because he ‘has been compensated for contributing his name and image to promote Defendants’ products on social media and stars in an advertising video endorsing Defendants’ product, including the light, as ‘the best teeth whitening kit money can buy.’
Retired MMA fighter Chuck Liddell has also endorsed the product, although he was not named in the lawsuit.
Retired MMA fighter Chuck Liddell also endorsed the product, but he wasn’t named in the suit