Photos from the ad show Lourdes, 24, sitting beside her bedazzled dresser, as she works blue ‘Juicy’ underwear and a vibrant crop top.
With one manicured hand upon her dressed and the other on her shoulder, the model exudes edginess as she gazes fiercely towards the camera.
Juicy! Madonna’s daughter Lourdes Leon makes a cheeky statement as the star of Juicy Couture and Parade’s new underwear campaign
Lourdes looks incredible as she sits in the messy bedroom, which is decked out with an array of sparkling items.
She works a satin Juicy Couture top, which leaves little to the imagination as it criss-crosses over her cleavage.
In another snap, Lourdes relaxes in her black Juicy underwear and red velour tracksuit top, made famous by the brand over a decade ago.
Lourdes wasn’t the only star appearing in the sexy advert.
Cheeky: Ashley Graham went topless as she appeared in the campaign
Sexy: The star bent on the floor in her black underwear and iconic ‘Juicy’ velour tracksuit
Romantic: The star posed beside a plush bed and arrangement of pink roses
Double trouble: The daughter of Madonna shared the spotlight with another model
Ashley Graham went topless as she worked the same blue Juicy undies.
In another snap, Ashley went topless yet again as she worked a baby pink pair of Juicy underwear and a lavish fur coat.
On their Instagram account, Juicy described their new collaboration with Parade.
‘Meet @Parade x Juicy Couture! We collaborated with @Parade to make supersoft, sustainable underwear for nice girls who like stuff featuring Juicy-embellished briefs, logo-laiden waistbands, and Swarovski crystals .
Working it: In another snap, Ashley went topless yet again as she worked a baby pink pair of Juicy underwear and a lavish fur coat
Making a statement: The underwear was emblazoned in Juicy’s signature font
‘Parade created 7 exclusive packs of unbelievably comfortable underwear in styles for everyone from sizes XS-3XL. Go to yourparade.com now!’
The daughter of music icon Madonna, Lourdes has been making a name for herself as a model.
After making her runway debut during Gypsy Sport’s NYFW show in 2018, Lourdes landed the Miu Miu campaign in 2019.
Ashley is no stranger to the world of fashion either.
The star has quickly risen to become one of the most famous models out there, after becoming the first plus-size model to grace the cover of the Sports Illustrated Swimsuit Issue in 2016.
Leaving little to the imagination: The satiny Juicy top Lourdes wore flashed her cleavage