Co-op unveils its ter-jerking Christmas advert featuring two young brothers singing Oasis cover

Co-op has unveiled it’s new Christmas advert and it’s up there with the most heartwarming of the season.

It stars two real-life brothers from Leeds, who perform an impressive rendition of the Oasis classic Round Are Way outside their local supermarket to raise the spirits of their community during the pandemic.

It opens with the older lad, Austin, 12, deciding to go out with his guitar after hearing a news report explaining that Christmas will be ‘different’ this year. 

As he’s about to leave, his younger brother Rocco, six, asks if he can tag along.

The new Co-op advert stars two real-life brothers from Leeds, pictured, who perform an impressive rendition of Oasis classic Round Are Way outside their local supermarket to raise spirits in the pandemic-hit community

The new Co-op advert stars two real-life brothers from Leeds, pictured, who perform an impressive rendition of Oasis classic Round Are Way outside their local supermarket to raise spirits in the pandemic-hit community

The new Co-op advert stars two real-life brothers from Leeds, pictured, who perform an impressive rendition of Oasis classic Round Are Way outside their local supermarket to raise spirits in the pandemic-hit community

Reluctant at first, Austin agrees, seemingly on the proviso he wears a Santa hat and a festive pair of trousers.

The pair set up for their busking session outside a local branch of the Co-op and Austin starts strumming, tentatively at first. 

The duo soon warm up and gain confidence as more people stop to listen, dance and applaud – with Austin even giving a passing group of women a cheeky wink.

One observer even stops to offer a donation, which the boys politely decline – simply putting a smile on the faces of their community is thanks enough. 

They end their performance by belting out the final bars of the track, in a manner to do Oasis proud, before strolling home arm in arm. 

The ad opens with the older lad, Austin, 12, deciding to go out with his guitar after hearing a news report explaining that Christmas will be 'different' this year - and eventually agreeing to let his younger brother tag along

The ad opens with the older lad, Austin, 12, deciding to go out with his guitar after hearing a news report explaining that Christmas will be 'different' this year - and eventually agreeing to let his younger brother tag along

The ad opens with the older lad, Austin, 12, deciding to go out with his guitar after hearing a news report explaining that Christmas will be ‘different’ this year – and eventually agreeing to let his younger brother tag along

The pair set up outside a local branch of the Co-op and Austin starts strumming, tentatively at first

The pair set up outside a local branch of the Co-op and Austin starts strumming, tentatively at first

The pair set up outside a local branch of the Co-op and Austin starts strumming, tentatively at first

As they warm up, a passer-by stops to offer a donation, which the boys politely decline - simply putting a smile the faces of their community is thanks enough

As they warm up, a passer-by stops to offer a donation, which the boys politely decline - simply putting a smile the faces of their community is thanks enough

As they warm up, a passer-by stops to offer a donation, which the boys politely decline – simply putting a smile the faces of their community is thanks enough

The uplifting ad is intended to celebrate the notion that anyone can do their bit to help their local community and spread some festive cheer.   

Ali Jones, customer director at the Co-op said: ‘It’s been a tough year and our Christmas ad aims to raise a smile and, maybe even bring a tear to the eye. 

‘I love its simple and easy portrayal of how special moments can happen when family, community and goodwill come together. Qualities the Co-op represents and stands for every day.’

They end their performance by belting out the track, in a manner to do Oasis proud, before strolling home arm in arm

They end their performance by belting out the track, in a manner to do Oasis proud, before strolling home arm in arm

They end their performance by belting out the track, in a manner to do Oasis proud, before strolling home arm in arm

The ad is the second of the two Convenience retailer’s Winter 2020 campaign. Both adverts have a central theme of the importance of community, and the difference that everyone can make by pulling together.

The first advert appeared in mid-November highlighting the retailers pledge of doubling the amount of money it gives back to community as part of the refreshed Co-op Membership programme. 

For every pound a member spends on own brand products, 2p goes to Community initiatives and local causes, while another 2p goes back to the members own wallet, alongside weekly personalised offers and member only in-store deals.

Link hienalouca.com

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