Jack, 22, of
Now he is fronting the May-Contain campaign, #breakthestigma, which seeks to empower young people to speak up about their allergies and feel confident addressing them throughout their lives.
Love Island star Jack Fowler, 22, has been honest about his own allergies, sharing an image in 2018 of himself in hospital while suffering an anaphylactic attack years earlier, and he’s backing a new campaign #Breakthestigma, which encourages people with allergies to speak up
Shocking: Jack shared this snap – taken when he was younger – of him hospitalised, passed out with an oxygen mask attached to his mouth on his Instagram page in 2018
A 2018 study conducted by The Food Standards Agency found that only 56 per cent of young people with a food allergy feel brave enough to tell others about their allergy while eating out.
Jack said: ‘It is important for young people to talk about their allergies because a lot of them feel embarrassed, especially going through different stages of life like University and mixing with different and new people.
‘It was important for me to get involved in this campaign because I’m someone who has an allergy and it’s difficult at times, but I found it more easier the more I spoke about it and found out that a lot more people have allergies just like me.’
In 2018 Jack shared a picture of himself in hospital that was met with widespread support and made headlines.
He continued: ‘When I put the picture up of myself in hospital after my anaphylaxis reaction, I got a lot of feedback and I was kind of surprised. I didn’t expect so many people to be able to relate to me and maybe that’s because there’s not enough people talk about it. It was massively important to tell everyone about it so more people could speak up about their own experiences.’
Jack Fowler (pictured) has teamed up with May-Contain to support their Break the Stigma campaign which encourages people living with allergies to talk more openly about them
Daniel Kelly, 27, founded May-Contain in 2018 and developed the Break the Stigma campaign to highlight the problems people face when diagnosed with an allergy.
He said: ‘I have lived with a severe nut allergy since the age of five, I understand first hand how getting diagnosed with an allergy can change your life.
‘It can be really scary speaking up about your allergy when you meet new people and friends, but overtime I now feel much more confident speaking up about it in restaurants.’
Break the Stigma also features advocates who are currently navigating their teenage years with allergies, such as Callum Newman, nine, who has 28 different allergies including nuts, dairy and shell fish.
He said: ‘I’ve had lots of allergies ever since I was little, 28 in total, which is a lot, but I don’t let them stop me from doing things like football, playing with friends, eating out (when we’re allowed to)!
‘It’s important that I can still do everything my friends do, I just make sure I take my medipack that has my epi pens, antihistamine and inhaler with me everywhere and ask lots of questions so I stay safe!’
The Natasha Allergy Research Foundation, which was established by the parents of Natasha Ednan-Laperouse who died aged 15 from anaphylaxis, have welcomed the new campaign.
A 2018 study conducted by The Food Standards Agency found that only 56 per cent of young people with a food allergy tell others while eating out
Daniel Kelly (pictured) founded May-Contain in 2018 and came up with the new campaign to highlight the problems people with allergies face
Callum Newman (pictured) is one of the people navigating their younger years with allergies. He lives with 28 different allergies such as nuts, dairy and shellfish
Tanya Ednan-Laperouse said: ‘Young people with food allergies want and need to be heard. For too long this often life threatening disease has been misunderstood and not taken seriously enough so this campaign is an important step forward.
‘We are delighted that Jack Fowler is speaking out with other young people to raise awareness of this important issue. Anything that encourages young people to share their experiences of food allergies is welcomed.’
Another organisation that supports Break the Stigma is the Anaphylaxis Campaign.
Their CEO Lynne Regent said: ‘Allergy blogger Dan Kelly has been involved with the Anaphylaxis Campaign since his childhood and continues to be an inspiring influence for young people affected by severe allergy.
‘We proudly welcomed Dan as our Youth Ambassador earlier this year to help us respond to the increasing demand for support for young people who are most at risk of anaphylaxis, a life-threatening condition.
‘We support Dan’s new campaign #BreakTheStigma and hope it will help open up the conversation on allergy.’
What is anaphylaxis shock?
Anaphylaxis is a severe and potentially life-threatening reaction to a trigger such as an allergy.
The symptoms include:
- Feeling lightheaded or faint
- Breathing difficulties – such as fast, shallow breathing
- A fast heartbeat
- Clammy skin
- Confusion and anxiety
- Collapsing or losing consciousness
Anaphylaxis is the result of the immune system, the body’s natural defence system, overreacting to a trigger.
This is often something you’re allergic to, but not always.
In some cases, there’s no obvious trigger. This is known as idiopathic anaphylaxis.