The humorous ad from the British supermarket chain taps into the day-to-day shortcuts many of us made in 2020, from giving dodgy haircuts to swerving tricky subjects while homeschooling.
The campaign urges shoppers to forget their naughty escapades and stock up on festive treats.
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Tesco has declared that everyone is off Santa’s naughty list this Christmas in its uplifting new festive advert. The ad opens with a little girl staring longingly at a tasty-looking celebration cake in a branch of Tesco – who then confesses to giving her sister a terrible haircut in lockdown
Looking anxious, she admits she gave her sister a really terrible haircut, and exclaims: ‘What if I’m on the naughty list?’
A voice is then heard from the supermarket tannoy announcing: ‘Relax, after this year Tesco says there is no naughty list, so take that cake, you deserve it!’
The scene then cuts to a father stood at the window in his home, who admits: ‘I may have bought too many loo rolls.’
As the camera zooms out, rows of toilet paper can be seen on a shelf behind him, while a little boy in the snowy front garden is using a batch to construct a snowman.
The scene then cuts to a father stood at the window in his home, who admits: ‘I may have bought too many loo rolls’
Another man, wearing a Santa hat and clutching a freshly cooked roast turkey, confesses to forgetting to sing Happy Birthday while he washed his hands, and a mother-of-four admits she didn’t teach her children physics or maths during homeschooling.
Her cheeky son then quips: ‘Or geography!’ – and receives a scowl from his mum as she helps herself to an hors d’oeuvre.
It then cuts to a young man on a roundabout, who makes the admission that he didn’t donate to Sir Captain Tom.
The campaign urges shoppers to forget their naughty escapades and stock up on festive treats
The music then cuts out, with previous characters looking suitably outraged, until the lad backtracks and reveals he did take part in a charity bake sale.
Even Santa makes a cheeky confession before tucking into a mince pie, revealing he ‘might have gone on holiday’ this year.
The ad concludes with the voiceover urging Britons to have ‘all the treats they want’, because this year at Tesco, there is no naughty list.
Even Santa makes a cheeky confession before tucking into a mince pie, revealing he ‘might have gone on holiday’ this year
Alessandra Bellini, Chief Customer Officer at Tesco, said: ‘We know that the festive ads mark the start of the season for a lot of people – 27 per cent of the nation in fact – and that this year, customers were looking for something fun and uplifting, that would help spread a little joy.
‘When we talked to friends, colleagues and customers about the concept, everyone instantly confessed to the naughty things they’ve done during 2020 with a wry smile.
‘It’s really relatable and we hope it resonates with people and gets them talking.’
The concept was developed by creative director Tom Drew of BBH and directed by Raine Allen-Miller from production company Somesuch.
The TV ad is voiced by renowned comedian Asim Chaudhry and airs for the first time tonight during ITV’s The Voice.