Festive shoppers will splash £1.24 million-a-minute on a record £1.4billion ‘Cyber
In total, 11 million Brits shop online during Christmas, and with some Boxing Day sales starting as early as December 23, vast sums are expected to be spent today.
Online sales at Argos, Boots, Boohoo and Marks and Spencer have already started, with more set to go live throughout Christmas.
One in four adults will spend today, in a landmark December 25 blowout 10 times bigger than 10 years ago.
Boohoo’s Christmas sale has gone live, with up to 80 per cent off on clothing for men and women
The Argos Boxing Day sale has also gone live, offering massive savings on technology, beds and other items
This Elizabeth Arden – ‘Holiday Blockbuster’ Makeup and Skincare Gift Set was £345 at Debenhams but has been reduced to £86.25
This double bed frame is one of the sales available online at Argos right now, reduced from £349 to £174.50
This vacuum cleaner has been reduced by more than half price at Currys and is available for £149
Next is offering this black leather culottes for £13.50, a 60 per cent sale. Clothes are being sold at cut-price deals from several retailers
Boots is also offering a wide range of sales on several items, from fragrances to electrical goods
M&S Christmas sales go up to half price and cover beauty, clothing, furniture and wine items
Today will also be the biggest mobile phone shopping day ever – with 80p in every pound spent via phones.
A £1.19bn web spree will be up almost 20 per cent on last year’s £1.00bn, said a Centre for Retail Research study for VoucherCodes, based on interviews with 80 major UK retailers and 1,000 shoppers.
The online spend works out at £1.24m-a-minute over the 16 hours most are awake on Christmas Day.
In 2009, just £120m was spent on December 25.
Big surges in transactions are forecast at 10am after cash presents and gift vouchers are opened, and at 5pm before families settle down for an evening of TV.
Discounts of up to 70 per cent will be available. Big-sellers will be electronic items, analysts say, while Amazon spending trends show MP3 music downloads and movies will be popular.
Online spending on December 25 will be three times higher than an average day.
Convenience stores and garages are due a bumper £180million Christmas Day as small shops cash in on big stores being closed. 1.2m store shoppers are due on Christmas Day, the CRR said.
Shopping online is predicted to continue on Christmas Day with more than £1billion splashed out by an estimated 11million buyers, according to a Centre for Retail Research study for VoucherCodes
A Boxing Day Sale sign is posted on an Oxford Street JD Sport shopfront on Christmas Eve. Stores will open early for a sale event on Boxing Day
Last minute Christmas shoppers pass Boxing Day Sale signs on Oxford Street, London on Christmas Eve
Store spending will be boosted by the trend for shoppers to buy last-minute, picking up gifts, food, alcohol and flowers on the way to visit family and friends.
Professor Joshua Bamfield, director of the Centre for Retail Research, said: ‘Websites are stealing a march over shops by starting sales online, with shoppers buying on Christmas Day to make sure they get the best price.
‘This will be the highest-spending Christmas Day on record, and the first year that over £1billion has been spent on December 25.
‘It also looks like the biggest mobile phone shopping day ever, with a large proportion of spending via phones.
‘Christmas Day is a big deal for online retail.
‘Sales happening online mean people using vouchers and cash gifts will create a spending peak in mid-morning, and again after the turkey in late afternoon, before evening TV shows.
‘It will also be a big-spending in-store Christmas Day, with convenience stores and garages doing well as they are the only place people can buy last-minute gifts, food, snacks, alcohol and flowers.’
The British Retail Consortium said: ‘Sales traditionally start on Boxing Day, but many retailers are taking advantage of online browsing on Christmas Day to offer discount offers sooner.’