A shopper browsing in Waitrose has revealed how she found a John Lewis product that appeared to be 35 per cent more expensive in the supermarket than it would be if she bought it from John Lewis’s online store.
Waitrose is part of the John Lewis and Partners group and the shopper questioned how the company could justify charging customers so much more for what appeared to be an identical product.
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Disgruntled shopper @SiMon120777 snapped a photo of a John Lewis double duvet retailing at £42 in their local Waitrose store – before finding what appeared to be the same duvet on sale at John Lewis online for £14 less
The 10.5tog double duvet is advertised at £28 on the John Lewis website (left) but carries a £14 increase when purchased in a Waitrose supermarket
The London-based Tweeter wrote: ‘Why are John Lewis items so much more expensive in Waitrose than in John Lewis store?’
The two images have the same product description, a ‘John Lewis & Partners Synthetic Soft Touch Washable Duvet, 10.5 Tog’.
However, while the tag on the duvet apparently being sold in a branch of Waitrose carries a price tag of £42, the online version, seemingly identical in every way, is clearly priced at just £28.
MailOnline has contacted Waitrose and John Lewis for comment.
Earlier this week, the John Lewis Partnership said the boss of its Waitrose chain will leave and around 75 head office roles are being axed under plans to bring its department stores and supermarket under the same management team.
The moves announced today are part of a plan to bring John Lewis and Waitrose under the same management team
Rob Collins, managing director of the Waitrose business, will leave at the end of January after a 26-year career with the group following its decision to scrap separate management teams for its two divisions.
The overhaul means it will cut around 75 of its 225 senior management head office roles as part of moves that will save it around £100 million ‘over time’.
But John Lewis managing director Paula Nickolds will remain with the group, taking on the newly created role of executive director for brand from next year.