Stylist reveals the tricks they use to make a model’s hair look luscious for shampoo ads

Australian session stylist Sarah Laidlaw has revealed the results of an incredible ‘blowing in the wind’ hair effect she created for a shampoo commercial.

Taking to Instagram, the Sydney-based hair guru shared a short video of the gravity-defying look with her 24,000 followers before speaking to FEMAIL about her handiwork.

Asked how she created such an impressive effect, Ms Laidlaw joked: ‘If I told you that I’d have to kill you!’

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Ms Laidlaw (left) shared the results of her incredible 'blowing in the wind' hairstyle on Instagram

Ms Laidlaw (left) shared the results of her incredible 'blowing in the wind' hairstyle on Instagram

Ms Laidlaw (left) shared the results of her incredible ‘blowing in the wind’ hairstyle on Instagram

‘I wanted the model to be able to concentrate on her face for the photos instead of throwing her hair around,’ Ms Laidlaw told FEMAIL.

‘I like to create structure in the hair first – behind the scenes, there’s a lot of reinforcement! 

‘Once it’s secure, I drape the hair softly over the top.’

Ms Laidlaw reinforced the hair before draping the remainder softly over the top (pictured, model Angela Lee wears the gravity-defying hairstyle)

Ms Laidlaw reinforced the hair before draping the remainder softly over the top (pictured, model Angela Lee wears the gravity-defying hairstyle)

Ms Laidlaw reinforced the hair before draping the remainder softly over the top (pictured, model Angela Lee wears the gravity-defying hairstyle)

Ms Laidlaw revealed the ‘wind blown’ look took just under two hours to perfect, but said commercial shoots typically involve anywhere between four and five hours of preparation time.

Ms Laidlaw never leaves for a photo shoot without her $22 Fudge Membrane Gas, a super strength texture hairspray that gives intense hold.

The inside look comes after UK brand Suave Professionals revealed the misleading tricks used in hair and beauty ads behind-the-scenes.

Ms Laidlaw revealed the 'wind blown' look took just under two hours to perfect

Ms Laidlaw revealed the 'wind blown' look took just under two hours to perfect

Ms Laidlaw revealed the ‘wind blown’ look took just under two hours to perfect

In a video released by Suave, models are shown portraying fake ads to demonstrate the length brands go to in order to show ‘goal-worthy’ hair.

Some of the most commonly used tricks involve fishing rods and styrofoam balls.

Production assistants attach fishing lines to model’s hair to create the illusion of floating tresses, while some brands insert styrofoam balls beneath the hair to enhance volume.

Misleading: Even though companies are trying to sell false results, people are not falling for it as a shocking 74 per cent of millennial women don't believe they can get the hair shown in ads 

Misleading: Even though companies are trying to sell false results, people are not falling for it as a shocking 74 per cent of millennial women don't believe they can get the hair shown in ads 

In 2018, Suave Professionals exposed how deceptive brands have been for decades when it comes to advertising and achieving impossible hairstyles in an amusing video

Green screen: Suave Professionals exposed how deceptive brands have been for decades when it comes to advertising and achieving impossible hairstyles

Green screen: Suave Professionals exposed how deceptive brands have been for decades when it comes to advertising and achieving impossible hairstyles

Green screen: Suave Professionals exposed how deceptive brands have been for decades when it comes to advertising and achieving impossible hairstyles

Green screen: Suave Professionals exposed how deceptive brands have been for decades when it comes to advertising and achieving impossible hairstyles

The model could be seen standing still while people dressed in green suits made her hair wave in the perfect way  

Great lengths: When the director yells cut the woman gets up while the hair that was actually extensions remains glued to the background 

Great lengths: When the director yells cut the woman gets up while the hair that was actually extensions remains glued to the background 

This model lay down among fake hair glued to a board so they could get the perfect shot  

Link hienalouca.com

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