The fashion designer, 45, shared a snap of a woman showcasing a white chain print dress on her Instagram account on Friday.
But it was the model’s frame that caught followers’ attention, with many commenting on how slender the woman looked.
It is not the first time Victoria has faced criticism over her choice of models and some fans commented to say the women cast appeared to be getting ‘skinnier and skinnier’.
Victoria Beckham has been slammed on social media after promoting her clothing range with a photograph of an ‘ill-looking, skeletal’ model (pictured)
The image, posted by the fashion designer, 45, to her Instagram account on Friday, showed a young, thin woman wearing her famed white, chain print dress
But it was the model’s frame that caught followers’ attention, with many commenting on how slender the woman looked
One social media user said: ‘#feedthemodel she’s gonna die if she skips another meal. Sad to see an icon such as you promoting these ill-looking models.’
Another wrote: ‘I can’t believe this woman has a young daughter and she still thinks using models like this is OK. She needs to use all body types in her campaigns!’
A third added: ‘Are [your models] getting skinnier and skinnier what are you teaching your daughter and other young girls. This is so wrong Victoria. I thought they were banning this.’
‘Really not a good look I’m astonished this picture has got so many likes and loves!’ another raged.
Reaction: The post was inundated with outraged comments from her Instagram followers
It is not the first time Victoria (pictured in the dress) has faced criticism over her choice of models and some fans commented to say the women cast appeared to be getting ‘skinnier and skinnier’
‘Scary to look at. Even more scary to think how ill she must be,’ another said, as one added: ‘Give her a happy meal! She looks ill!’
Victoria shared a slew of snaps showing models posing in the street outside the Lloyds Building in the City of London last week.
She also showed off her own slender frame in the same dress five days before, in a photograph posted to her Instagram account.
First worn by the Duchess of Sussex, 38, at the Commonwealth Day service at Westminster Abbey in March, this year, the delicate print has become an iconic VB style.
The dress recently went on sale and was promoted on the brand’s Instagram account on Friday.
Victoria Beckham has been contacted for comment.
First worn by the Duchess of Sussex (pictured with Prince Harry) at the Commonwealth Day service at Westminster Abbey in March, the delicate print has become an iconic VB style
Many social media users suggested the fashion designer had a responsibility to promote healthier-looking models
It isn’t the first time the high profile designer, married to David Beckham, has faced criticism over her choice of models.
Back in March 2016, Victoria received criticism on social media after posting a quirky GIF of a model on her Instagram page.
The fashion designer quickly saw the moving picture, which showed a young, blonde-haired model turning left and right against a backdrop of the New York skyline, amass 32,000 likes.
However, many of the nearly 300 comments rounded on the designer for using a model they felt was ‘way too thin’.
And in September 2015, fans complained that Victoria had sent a ‘parade of skeletons’ down the catwalk at her Spring/Summer 2016 show in New York.
She was particularly chastised for using Peyton List, a frail-looking 17-year-old model, to close the show, which was attended by the designer’s husband David and Vogue editor Anna Wintour.
In September 2015, fans complained that Victoria had sent a ‘parade of skeletons’ down the catwalk at her Spring/Summer 2016 show in New York (pictured)
Back in March 2016, Victoria received criticism on social media after posting a quirky GIF of a model (pictured) on her Instagram page
Hundreds of Victoria’s 26million-strong social media following made their feelings known to the designer, inundating her with messages about her choice of models.
‘Another show of skeletons,’ one remarked, while another pointed out: ‘They don’t look healthy at all.’
The mother-of-four defended herself against the criticism, insisting that her casting director liaised with the modelling agencies and ensured all the girls were healthy before the show.
‘They’re young, they’re thin, but that doesn’t mean they’re ill,’ Victoria said in an interview with the Telegraph.
There’s an irony to the criticism as Victoria has herself previously spoken out against casting models who appear too thin.
Back in 2010, she pledged to follow the ‘Healthy is Beauty’ campaign created by the Council of Fashion Designers of America and ban unhealthily thin models from her shows.
At the time, she said: ‘I had a casting last week and had some terribly thin girls come in, and it wouldn’t have worked,’ she said at the time. She’s also insisted her clothes are for women of all shapes and sizes.