Women are Photoshopped into all-male lineup of ‘tech titans’ from summit in Italy

A photograph of a gathering of Silicon Valley tech executives together at an idyllic Italian retreat is being slammed for digitally inserting two women into the picture.

The photo, which was shared by the Italian fashion designer Brunello Cucinelli, who hosted the who’s who of the tech industry titans, including Amazon CEO Jeff Bezos, to his lavish home in Solomeo, central Italy, included the digital addition of British entrepreneur Ruzwana Bashir and Sunrun co-CEO Lynn Jurich.

Cucinelli, whose $5,000 blazers have become a go to item among uber wealthy tech execs, shared the doctored photograph of the group on the grounds of his central Italy home, to his personal Instagram account on Tuesday.

Unfortunately for the designer, whose business rakes more than 500 million euros in sales per year to the Umbria region, the unedited version had been released by an Italian communications firm two weeks prior, minus the awkwardly imposed Bashir and Jurich. 

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The photo, which was shared by the Italian fashion designer Brunello Cucinelli, who hosted the who’s who of the tech industry titans, including Amazon CEO Jeff Bezos, to his lavish home in Solomeo, central Italy, included the digital addition of British entrepreneur Ruzwana Bashir and Sunrun co-CEO Lynn Jurich

Minus British entrepreneur Ruzwana Bashir

Minus British entrepreneur Ruzwana Bashir

With British entrepreneur Ruzwana Bashir

With British entrepreneur Ruzwana Bashir

Unfortunately for the designer, whose business rakes more than 500 million euros in sales per year to the Umbria region, the unedited version had been released by an Italian communications firm two weeks prior, minus the awkwardly imposed Bashir and Jurich

While Bashir and Jurich were both in attendance at the so-called Solomeo Summit, they were not in the group photograph and the embarrassing gaffe was noticed by eagle eyed social media users, including BuzzFeed reporter Ryan Mac.   

A spokesperson for Cucinelli apologized for the use of the doctored image, and said they meant ‘no harm or had any malicious intent in doing this.’

The statement said: ‘The gathering was an informal affair between friends where we captured some group photos. 

‘When we realized we didn’t have a shot where all attendees were represented, we added in photos of two female CEOs taken during the weekend. 

‘The photos were shared and approved with all the participants including the two women, Lynn Jurich and Ruzwana Bashir, before posting them on Instagram and they also shared the group photo on their own instagram handles.’

Contrary to the statement, neither shared the doctored photograph to their social media handles, although they did subsequently tweet about their enjoyment of the summit, uploading genuine photographs of themselves on the trip. 

While Bashir and Jurich were both in attendance at the so-called Solomeo Summit, they were not in the group photograph and the embarrassing gaffe was noticed by social media users

While Bashir and Jurich were both in attendance at the so-called Solomeo Summit, they were not in the group photograph and the embarrassing gaffe was noticed by social media users

While Bashir and Jurich were both in attendance at the so-called Solomeo Summit, they were not in the group photograph and the embarrassing gaffe was noticed by social media users

Bashir poked fun at the photograph, shortly after it fake image was revealed, tweeting: ‘Enjoyed visiting Italy w/ Brunello Cucinelli and talking about humanism, tech & how to make sure Peek has a positive impact on the world. Promise no photoshopping in these ;)’

Jurich tweeted: ‘I was delighted to participate in Brunello Cucinelli’s symposium on the soul and economy. As a leader in the energy sector, I discussed the urgent need to decarbonize and the role that SunRun technology can play to accelerate decarbonization.’

Not everyone was amused, however. Some took to social media to point out the obvious flaws in the Photoshop effort, commenting that the women were clumsily added into the picture. 

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Bashir poked fun at the photograph, shortly after it fake image was revealed, tweeting: 'Enjoyed visiting Italy w/ Brunello Cucinelli and talking about humanism, tech & how to make sure Peek has a positive impact on the world. Promise no photoshopping in these ;)'

Bashir poked fun at the photograph, shortly after it fake image was revealed, tweeting: 'Enjoyed visiting Italy w/ Brunello Cucinelli and talking about humanism, tech & how to make sure Peek has a positive impact on the world. Promise no photoshopping in these ;)'

Bashir poked fun at the photograph, shortly after it fake image was revealed, tweeting: ‘Enjoyed visiting Italy w/ Brunello Cucinelli and talking about humanism, tech & how to make sure Peek has a positive impact on the world. Promise no photoshopping in these ;)’

Jurich tweeted: 'I was delighted to participate in Brunello Cucinelli's symposium on the soul and economy. As a leader in the energy sector, I discussed the urgent need to decarbonize and the role that SunRun technology can play to accelerate decarbonization'

Jurich tweeted: 'I was delighted to participate in Brunello Cucinelli's symposium on the soul and economy. As a leader in the energy sector, I discussed the urgent need to decarbonize and the role that SunRun technology can play to accelerate decarbonization'

Jurich tweeted: ‘I was delighted to participate in Brunello Cucinelli’s symposium on the soul and economy. As a leader in the energy sector, I discussed the urgent need to decarbonize and the role that SunRun technology can play to accelerate decarbonization’

The gathering is reported to have come about after Bezos and Cucinelli met and discussed how the tech industry was working to make the world a most positive place. 

Bezos was not pictured in any of the photographs by Cucinelli confirmed his attendance in an interview with GQ Magazine, along with various other leading figures in the industry including the co-founder of LinkedIn and the founder of DropBox.

In the photograph shared by Cucinelli, he described the mega rich execs as modern day ‘Leonardos’ who will transform the planet, making it a better place for generations to come. 

He wrote: ‘You, Leonardos of the Third Millennium, have come to Solomeo from so far away and honoured me with your presence. 

‘Tech Titans’ who attended

Amazon CEO Jeff Bezos

LinkedIn co-founder Reid Hoffman 

Entrepreneur Marc Benioff 

Dropbox co-founder and CEO Drew Houston

Juul investor Lee Fixel 

Former Twitter CEO Dick Costolo 

Twitter CFO Ned Sega 

The U.S. ambassador to Austria

‘Together, sitting at the cafe as in an ancient school of philosophy, faced with the beauty of the Umbrian landscape, we have discussed with the kindness of Heraclitus’ pòlemos, intensely, serenely, bringing to life the brotherhood of soul and economics that the world expects for the coming centuries. 

‘I have seen in you the genius of a young Leonardo, and I therefore expect from you “inventions that can mean great things”, as the ancient fathers expected from him. The third millennium will witness innovative and lasting works. ‘

Adding: I want to thank from the bottom of my heart my loving guests who came to honour me with their presence Jeff Bezos, Marc Benioff (attending via a magnificent open letter addressed to the entire group), Ramin Arani, Ruzwana Bashir, Paolo Bergamo, Dick Costolo, Lee Fixel, Reid Hoffman, Drew Houston, Lynn Jurich, Sarah Leary, Alec Ross, Ned Segal, Rob Speyer, Nirav Tolia (who deserves my greatest gratitude for organizing with patience and passion this magnificent meeting), Trevor Traina. 

Link hienalouca.com

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