Sajid Javid will urge fed-up Tories to step outside their ‘comfort zone’ and make him leader instead of
The Home Secretary, who has been among the slow starters in the race to replace
Ms Davidson, seen as a popular Tory with wider public appeal that others in the party lack, will introduce him at his launch event this afternoon as he seeks to pitch himself as a similar figure,
‘I believe now more than ever that this is a moment for a new kind of leadership and a new kind of leader,’ he will say.
‘A leader is not just for Christmas, or just for Brexit. So we can’t risk going with someone who feels like the short-term, comfort zone choice.
‘We need tomorrow’s leader, today.’
The Home Secretary has been among the slow starters in the race to replace Theresa May and needs to overhaul other ministers including Michael Gove and Jeremy Hunt
Boris Johnson remains the front runner in the race to replace Theresa May but Sajid Javid wants voters to look past him and choose a different path
Boris Johnson is also launching his own campaign in London today after keeping a low profile in the early stages of the leadership battle
His launch comes the day after he launched a slick campaign video designed to show off his everyman roots.
It focused on his heritage and business background and has been hailed as the best of the leadership battle so far – with his dog Bailey also stealing the show.
The 49-year-old former banker pledges to ‘deliver Brexit’ and convince voters to take a ‘fresh look’ at the Conservative Party saying: ‘I know better days lie ahead’.
The biographical video made to re-energise his leadership campaign was filmed in 24 hours by an unnamed London PR firm, and while ‘Team Saj’ wouldn’t reveal its cost MailOnline believes he may have spent up to £10,000 on the project.
Mr Javid’s Cavapoo Bailey appears to have also stolen the show in the film hailed as the best of the Tory campaign so far
Mr Javid gets a kiss from his mother Zubaid as he went around to visit for some food in the campaign video
Beginning in his family home, where he lives with his wife and four children, Mr Javid then travels to Bristol, where he moved as a child after he was born in Rochdale.
He tells viewers about his father, who moved to Britain from Pakistan in 1961 and became a bus driver, and visits the family shop where he grew up.