Miss India pageant comes under fire over lack of diversity

The Miss India beauty pageant has faced criticism over a lack of diversity in its finalists. 

The organisation came under fire after a newspaper published headshots of all 30 women competing to take home the crown. 

Twitter user LeBrown James shared a photo of the collage, asking: ‘What’s wrong with this picture?’

The question sparked dozens of responses from social media users who pointed out that all the women have ‘fair skin’, with one saying simply: ‘This is so white!’ 

The organisation came under fire after a newspaper published headshots of all 30 women competing to take home the crown. Social media users said they looked like 'clones'

The organisation came under fire after a newspaper published headshots of all 30 women competing to take home the crown. Social media users said they looked like 'clones'

The organisation came under fire after a newspaper published headshots of all 30 women competing to take home the crown. Social media users said they looked like ‘clones’

Several other users joked it looked like an advert for Fair and Lovely, a popular skin lightening cosmetics brand. 

The finalists won regional competitions across the country and will now take part in the national finals next month. 

Ahead of the event, the Times of India dedicated an entire page of the newspaper to featuring short profiles of each of the women, accompanied by headshots. 

Several other users joked it looked like an advert for Fair and Lovely, a popular skin lightening cosmetics brand. Others described them as 'clones' while one said there's 'no dark beauty'

Several other users joked it looked like an advert for Fair and Lovely, a popular skin lightening cosmetics brand. Others described them as 'clones' while one said there's 'no dark beauty'

Several other users joked it looked like an advert for Fair and Lovely, a popular skin lightening cosmetics brand. Others described them as ‘clones’ while one said there’s ‘no dark beauty’

They were published under the headline: ‘Who will be crowned Miss India this year?’ 

James was among the social media users struck by the apparent similarities in the contestants’ appearance. 

Followers were quick to agree. One posted: ‘Same beauty filter has been used on everyone leaving no scope for diversity and inclusiveness.’

Another commented: ‘They’re all fair toned women of colour, look almost the same and represent the idea of “ideal beauty” in our country.’

The winner of Miss India will go on to represent India at the Miss World pageant in Thailand in December. Pictured, the finalists from the East region during a photocall on April 23

The winner of Miss India will go on to represent India at the Miss World pageant in Thailand in December. Pictured, the finalists from the East region during a photocall on April 23

The winner of Miss India will go on to represent India at the Miss World pageant in Thailand in December. Pictured, the finalists from the East region during a photocall on April 23

A third pointed out: ‘Because competition is about beauty and this is what they consider as beautiful…’  

The winner of Miss India will go on to represent India at the Miss World pageant in Thailand in December. 

Miss India has been a career launchpad for a number of past contestants, including Priyanka Chopra, who came runner-up and won Miss World in 2000, and Bollywood superstar Aishwarya Rai, who came runner-up and won Miss World in 1994. 

The rules have since changed so the winner of Miss India represents the country in Miss World. 

Miss India has been a career launchpad for a number of past contestants, including Priyanka Chopra, who came runner-up and won Miss World in 2000. Pictured, with husband Nick Jonas at Cannes

Miss India has been a career launchpad for a number of past contestants, including Priyanka Chopra, who came runner-up and won Miss World in 2000. Pictured, with husband Nick Jonas at Cannes

Miss India has been a career launchpad for a number of past contestants, including Priyanka Chopra, who came runner-up and won Miss World in 2000. Pictured, with husband Nick Jonas at Cannes

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