Pokemon to launch app that tracks your SLEEP

Pokemon has announced it is developing ‘Pokemon Sleep’, a mobile app that tracks players’ sleep and uses the data for a new game. 

Set for release next year, the franchise’s concept aims to reward good sleep habits as part of a healthy lifestyle turning ‘sleep into entertainment’.

Speaking at an event in Tokyo, Tsunekazu Ishihara, chief executive of the Pokemon Company, said it was developing a sleep-tracking successor to its Pokemon Go.

Pokemon Go, a smartphone game which saw users trying to track down Pokemon, became a worldwide phenomenon after its release in 2016. 

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Set for release next year, the franchise's concept aims to reward good sleep habits as part of a healthy lifestyle turning 'sleep into entertainment'. Tsunekazu Ishihara, chief executive of the Pokemon Company, said it was developing a sleep-tracking successor to its Pokemon Go

Set for release next year, the franchise's concept aims to reward good sleep habits as part of a healthy lifestyle turning 'sleep into entertainment'. Tsunekazu Ishihara, chief executive of the Pokemon Company, said it was developing a sleep-tracking successor to its Pokemon Go

Set for release next year, the franchise’s concept aims to reward good sleep habits as part of a healthy lifestyle turning ‘sleep into entertainment’. Tsunekazu Ishihara, chief executive of the Pokemon Company, said it was developing a sleep-tracking successor to its Pokemon Go

The Pokemon company say the app will use data points like how long the user slept and when they awoke, to change gameplay.

It is being developed by Select Button, which previously collaborated with the company on the smartphone app Magikarp Jump, and Niantic, the developers of Pokemon Go.

The firm did not elaborate on how gameplay would change depending on sleep patterns.

The title could help entrench Pokemon’s appeal beyond core gamers and tap into a growing market for health-tracking services.

Nintendo has been trying to attract casual fans of Pokemon Go to its hybrid Switch games device with two beginner-friendly ‘Pokemon Let’s Go’ titles, which have sold more than 10 million copies as at the end of March.

It will release two fully fledged Pokemon titles for the device in late 2019.

The Pokemon Company was set up with investment from gaming companies Nintendo, Game Freak and Creatures. 

Spanning products including videos games, movies and soft toys, Pokemon is a home-grown contender for a Disney-style pop culture empire.

Spanning products including videos games, movies and soft toys, Pokemon is a home-grown contender for a Disney-style pop culture empire. Pokemon has announced it is developing 'Pokemon Sleep', a mobile app that tracks players' sleep and uses the data for gameplay

Spanning products including videos games, movies and soft toys, Pokemon is a home-grown contender for a Disney-style pop culture empire. Pokemon has announced it is developing 'Pokemon Sleep', a mobile app that tracks players' sleep and uses the data for gameplay

Spanning products including videos games, movies and soft toys, Pokemon is a home-grown contender for a Disney-style pop culture empire. Pokemon has announced it is developing ‘Pokemon Sleep’, a mobile app that tracks players’ sleep and uses the data for gameplay

The first two Pokemon titles launched on the Nintendo Game Boy handheld console in 1996.

Since then, the game series has sold more than 340 million units worldwide.

At Wednesday’s event, Chinese partner NetEase Inc – which will launch a local version of mobile game Pokemon Quest – also said it aims to bring more Pokemon games to China.

Nintendo is also working with Chinese gaming leader Tencent Holdings Ltd to launch its Switch device in the country.

Other announcements included a Detective Pikachu game sequel and Pokémon Home, a cloud-based Pokémon storage and trade system that will work across various games.

THE RISE OF POKEMON

The Pokemon Company was set up with investment from gaming companies Nintendo, Game Freak and Creatures. Spanning products including videos games, movies and soft toys, Pokemon is a home-grown contender for a Disney-style pop culture empire.

The first two Pokemon titles launched on the Nintendo Game Boy handheld console in 1996. Since then, the game series has sold more than 340 million units worldwide.

Pokemon’s global appeal is reflected in the success of movie ‘Pokemon Detective Pikachu’, which has taken more than $120 million at box offices in North America. The move features the yellow Pikachu character – often the face of Pokemon – as a Sherlock Holmes-like crime-buster, complete with deerstalker.

A sequel to the Detective Pokemon game for the Nintendo 3DS handheld console will be released for the Switch, the Pokemon Company said.

Pokemon’s success comes as Nintendo expands the range of outlets for its popular characters, with Italian plumber Mario to feature at a Nintendo-themed land under construction at Osaka’s Universal Studios Japan theme park.

 

 

 

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