Millennials are increasingly prioritizing their date’s political party above sexual chemistry, according to new survey data.
The number of Americans age 23-38 who want to date someone of the same political affiliation has risen 165 percent since 2004, according to a user survey by
During the same period, the number of people interested in having good sex has declined by 30 percent.
‘It’s a very interesting time politically and because the stakes feel high; daters feel very concerned about the politics of the people they may or may not go out with,’ OKCupid CMO Melissa Hobley told DailyMail.com.
This graph illustrates how many men and women felt political party was more important in a mate than having good sex. Data shown is for 2004, 2016 and 2018. Source: OKCupid
The trend has intensified since the 2016 presidential election, particularly among Millennial women: 42 percent of them prioritized politics above sex in 2018, compared to 27 percent in 2016.
Similarly, 30 percent of Millennial men favored a shared political view to good sex in 2018, compared to 23 percent in 2016.
Hobley said that the shift points to a greater trend: Millennials trying to connect on meaningful shared ideology.
‘Millennials have gotten a bad rap for being shallow as daters,’ she said. ‘We’re seeing is a trend in the other direction, meaning what you believe in is important, and voting is the new sex appeal.’
In addition, 73 percent of Millennial women and 56 percent of Millennial men said they prefer a partner who votes for the same political party.
Hobley said even just being minimally politically engaged is a turn-on for many Millennials: half of all women on OKCupid won’t date someone who doesn’t vote, and 75 percent wouldn’t date someone who didn’t support the #metoo movement.
‘If you talk politics on your profile, you are more likely to match with someone,’ Hobley said. ‘It’s actually leading to more connections and more relationships.
‘Among some individuals your politics don’t have to match, but you have to be engaged and you have to care,’ she added.
Researchers at OKCupid also found that there has been a 64 percent increase in the use of political terms on the dating service’s profiles in the last year – and that number rises to a 1,000 percent increase when comparing 2017 to 2015.
Hobley said that OKCupid has worked to include more questions for users to self-identify politically because it’s something that users want – but also a part of long-term romantic compatibility.
‘The relationships that last have these commonalities and support these interests,’ she said. ‘If you really care about certain issues, our job should be to make that a part of helping you find someone who is going to support that.’