Amazon launches its own 12-product skincare line

Retail giant Amazon has launched itself into another industry by releasing its own skincare line of affordable products for people wanting to receive their beauty go-to’s within two business days. 

On Wednesday, the online company unveiled its 12-product skincare line, Belei, which features products ranging in price from $9 to $40 for people looking for more affordable choices in the beauty industry. 

Belei is a combination of the words believe and beauty — and the skincare line aims to help a variety of concerns such as fine lines, wrinkles, dark spots, dullness and acne. 

Revealed: The retail giant announced its 12-product skincare line entitled Belei on Wednesday

Revealed: The retail giant announced its 12-product skincare line entitled Belei on Wednesday

Revealed: The retail giant announced its 12-product skincare line entitled Belei on Wednesday

Must-have: The products range in price from $9 to $40 to address many skincare concerns, including wrinkles and fine lines targeted with the Retinol Refining Moisturizer ($35)

Must-have: The products range in price from $9 to $40 to address many skincare concerns, including wrinkles and fine lines targeted with the Retinol Refining Moisturizer ($35)

Must-have: The products range in price from $9 to $40 to address many skincare concerns, including wrinkles and fine lines targeted with the Retinol Refining Moisturizer ($35)

‘Our goal is to help customers spend less time and money searching for the right skincare solutions,’ said Kara Trousdale, Head of Beauty for Private Brands on Amazon.com in a press release. 

‘We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.’ 

Priorities: All of the products in the new skincare line are free of parabens, phthalates, sulfates and fragrances

Priorities: All of the products in the new skincare line are free of parabens, phthalates, sulfates and fragrances

Priorities: All of the products in the new skincare line are free of parabens, phthalates, sulfates and fragrances

It appears Amazon was inspired by other prominent skincare products on the market – and no doubt it had Instagramers in mind as it worked to design the aesthetically-pleasing packaging. 

The bottles feature shades of teal with simplistic text across the front. 

All Belei products are also free of any parabens, phthalates, sulfates and fragrances to follow in suit of many clean beauty products booming in the skincare market. 

Amazon also made sure to not test any of the products on animals. 

Although Amazon did not share further information about the timing of its move into beauty, the industry has certainly seen a significant boom over the last few years. In June of last year, the global cosmetic products market was projected to reach a value of $863 billion by 2024, according to Zion Market Research. 

In 2017, the global industry was valued at a stagger $532 billion.  

The product line’s most affordable item is the Micellar Facial Wipes ($9) and works to gently remove any makeup or dirt on the face after a long day.   

Incredible: Amazon announced that all of the products also were cruelty-free when making. Pictured is the Oil-Free Face Moisturizer ($22) from the new collection

Incredible: Amazon announced that all of the products also were cruelty-free when making. Pictured is the Oil-Free Face Moisturizer ($22) from the new collection

Incredible: Amazon announced that all of the products also were cruelty-free when making. Pictured is the Oil-Free Face Moisturizer ($22) from the new collection 

Amazing: 'Our goal is to help customers spend less time and money searching for the right skincare solutions,' said Kara Trousdale, Head of Beauty for Private Brands on Amazon.com

Amazing: 'Our goal is to help customers spend less time and money searching for the right skincare solutions,' said Kara Trousdale, Head of Beauty for Private Brands on Amazon.com

Amazing: ‘Our goal is to help customers spend less time and money searching for the right skincare solutions,’ said Kara Trousdale, Head of Beauty for Private Brands on Amazon.com

The wipes can be followed by the Charcoal Balancing Mask ($18) to clear the skin of any impurities before using one of the brand’s four serums: Dark Spot Solution Serum ($22), Vitamin C + Hyaluronic Acid Serum ($35), Hydrating Hyaluronic Acid Serum ($40) and Ferulic Acid + Vitamins C and E Serum ($40).  

Serums should be applied once the skin is clean before applying any moisturizer. This allows for the ingredients in the serum to sink down into the skin for optimal results. 

Belei’s first skincare line also includes the Triple-Peptide Eye Cream ($22), which should be applied on the skin after the serum and before a moisturizer on the under-eye area. 

For those struggling with acne and pesky blemishes, the line also includes a Blemish Control Spot Treatment ($22) to be applied directly to any areas of concern on the face. 

Four moisturizers are featured in the new launch — Oil-Free Face Moisturizer SPF 50 ($22), Vitamin C Moisturizer ($35), Retinol Refining Moisturizer ($35) and Bio Complex Moisturizer ($35) —each of which have their own focuses for the skin including one to target hydration and another to protect against harmful UV rays. 

Although one person might not need every product from the new skincare line, the company ensured there was something for anyone looking to update their beauty routine.  

Link hienalouca.com

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