Six-year-old Bre-Andria Roussell was targeted by the ‘Momo Challenge’ suicide game while watching Peppa Pig on YouTube Kids. In a Facebook video recorded by her mom, Bre-Andria describes how Momo – a haunting character with bulging eyes and a bird-like body – tried to befriend her
This is the chilling moment a six-year-old girl describes how she was targeted by the ‘Momo Challenge’ suicide game while watching a Peppa Pig video on
Bre-Andria Roussell was watching the popular children’s program when Momo – a terrifying character with bulging eyes and a bird-like body – appeared on the screen and tried to befriend her.
The child detailed the encounter to her horrified mother, 27-year-old Brittany Roussell, in a video posted on
‘She could be in your dreams or she could kill you,’ Bre-Andria says of Momo.
Bre-Andria described Momo as ‘like an app, and you can call and text her’ and says: ‘She could be in your dreams or she could kill you.’
The youngster explains: ‘When you call her she’s going to hang up – and then it can start getting freaky.
‘You’re going to text her if we could be friends and she will say: “Yes, we can be best friends.”
‘But when you come to her house, when she sends you the address, she’s gonna actually kill you.’
Bre-Andria says defiantly: ‘I don’t do that app because I don’t want to get killed. I don’t want that to happen to me so make sure y’all stay safe, OK? ‘
Bre-Andria described Momo as ‘like an app, and you can call and text her’ and says: ‘She could be in your dreams or she could kill you.’ The youngster’s mom shared a video of her daughter talking about the encounter to warn other parents that their children could be vulnerable
Momo is the face of a disturbing challenge that encourages children to harm themselves or take their own lives. The ‘game’ has been linked to more than 100 deaths around the world
Brittany Roussell, of New Orleans, Louisiana, shared the video to raise awareness about the disturbing challenge, which encourages youngsters to harm themselves and in some cases even take their own lives.
She said she felt ‘sick to her stomach’ when Bre-Andria told her about Momo’s surprise visit in a video available on YouTube Kids.
‘My daughter turned it off because when [Momo] shows her whole body she is naked and her breasts show,’ Brittany told
Brittany has since deleted the YouTube app from Bre-Andria’s photo and tablet to prevent her daughter from being targeted again.
‘She’s a very good child and listens so I don’t believe I will have the issue with her watching it behind my back,’ she said.
The mother expressed fear for Bre-Andria’s younger siblings, ages four and one, who she said could be more easily influenced than the six-year-old.
She offered advice to other parents, saying: ‘Ask your children about Momo, show the pictures and talk openly with them.
‘Let them know she is not real, and harming yourself or anybody else will hurt and it’s bad.’
Brittany Roussell, of New Orleans, Louisiana, said she felt ‘sick to her stomach’ when Bre-Andria told her about Momo’s surprise visit in a video available on YouTube Kids
Schools in the UK began issuing warnings to parents on Monday about the Momo game targeting children through Peppa Pig (file photo) and the video game Fortnite
‘Momo’ is the name of both the doll-like creature, and the viral challenge she features in, which encourages kids to add a contact on WhatsApp who will then hound them with violent images and dares – the last one being for the child to commit suicide.
The Momo challenge has been linked to more than 100 deaths of teens and children around the world.
Police believe hackers are using the ‘attention-grabbing’ game to obtain social media users’ personal information.
On Wednesday, schools in Britain began issuing warnings to parents about reports of Momo challenges being spliced into Peppa Pig videos and the video game Fortnite in an attempt to target more vulnerable children.
What is the Momo ‘suicide game’ and where did it originate?
The Momo challenge was first reported in July last year, and was described as a new ‘Blue Whale’ style suicide game.
It started on WhatsApp, and challenged users to contact ‘Momo’ by sending messages to an unknown number.
The user was then hounded with frightening images and violent messages.
Children are contacted on WhatsApp and other online platforms by the cartoon Momo, who is encouraging children to self-harm
No one knows exactly where Momo originated, or who is behind the disturbing trend, though it was linked to at least seven phone numbers beginning with codes from Japan and multiple countries across Latin America.
The Momo challenge then started popping up in videos that were posted to social media.
The Momo avatar was created by Japanese special effects company Link Factory and designed by Midori Hayashi who has no relation whatsoever to the game.
The scary design originally featured at Tokyo’s horror art Vanilla Gallery under the name Mother Bird.
Momo’s features include a painfully gaunt face, bulging eyes and an unnaturally thin and long smile.
In September a 12-year-old girl and 16-year-old boy in Colombia are said to have killed themselves after playing the a suicide challenge game on WhatsApp.
The tragic deaths happened within the space of just 48 hours in the municipality of Barbosa, in the north west Colombian area of Santander.
Local media report that the body of the 16-year-old boy was found first and that it is believed he knew the 12-year-old girl.
He reportedly passed the game Momo game onto her before his death.
Within 48 hours, she too was found dead. It is reported she was found hanged.
The two youngsters who died had their phones seized by police, who say they found messages linked with the game.