A model who began pushing the boundaries of the fashion world in her early 50s has become the face of a new untouched lingerie campaign.
Nicola Griffin, 59, from Nottingham, became the oldest woman to appear in the swimsuit issue of Sports Illustrated when she graced the magazine in a gold bikini in 2016.
The size-16 model has now stripped off once again for a new campaign to promote plus-size retailer JD Williams’ Valentine’s Day lingerie range.
Nicola revealed that she had no qualms about taking part in the unairbrushed campaign as she feels more body confident now as she approaches 60.
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Nicola Griffin, 59, (pictured) from Nottingham stars in a Valentine’s Day campaign for JD Williams, featuring unairbrushed images
Nicola who was scouted by a modelling agency at age 53 and went on to become the oldest woman to feature in Sports Illustrated
The mother-of-two was chosen by JD Williams as they continue efforts to feature real and age appropriate women
The model, who is known for her striking long grey hair and ageless abs, is photographed throughout the campaign in a range of the retailer’s lacy lingerie sets which are available in sizes 36C to 48DD.
In one instance her hair is swept off her shoulders while she models a matching pale dusky pink set, in another she lays across the floor in a sultry burgundy duo.
A spokesperson for JD Williams revealed Nicola was chosen because the brand is making ‘every effort to feature real – and age appropriate women’ in all their campaigns.
Mother-of-two Nicola, who was scouted by a modelling agency at age 53, revealed her thoughts on starring in the campaign.
‘It’s been a brilliant start to the year – modelling lingerie as I leave my 50s behind.
‘I loved the lingerie shoot and I definitely feel more confident now than I did in my younger years, I’ve accepted myself just the way I am and have grown to love my imperfections.
Nicola revealed since her twins left home she’s been making the most of every opportunity and sees her career as just getting started
The 59-year-old was scouted by Milk Management after starring in promotional material for a shampoo company
‘I’m proud to be given these opportunities to represent my age group and hope I can encourage other midster women to embrace and celebrate this chapter in their lives.
‘My 60th birthday might be fast approaching but I definitely feel like I’m just getting started!
‘I really enjoyed the JD Williams shoot. The lingerie was amazing and so glamorous, such wonderful quality! The pale pink set was my favourite.
‘Well-fitting lingerie makes a big difference to how you feel, your body looks so much more beautiful in a well-fitting bra & pants. The JD Williams lingerie comes in a selection of beautiful colours and wider fitting straps for extra support. Good quality too, makes you feel a million dollars.
‘I look my best when I’m feeling happy and making good progress with whatever I’m working on. I like achieving whatever I’ve set out to do and that’s when I’m happiest.
‘I definitely feel more confident now as I have accepted myself just the way I am. Whereas when I was young I was never happy with my size and shape – but now I’ve grown to love my imperfections. It’s ok not to be perfect.’
Nicola (pictured in Sports Illustrated) revealed that she’s proud to be given opportunities to represent women of her age group and hopes for more diversity within the industry
Nicola, who is represented by Milk Management and shares her modelling appearances with over 11,000 followers on Instagram, highlighted the need for women of all ages to be represented in the fashion industry.
‘I think the most life defining moment was the day I was asked to model for a shampoo company which led to me being scouted by Milk model management. I was 53 years old and my life changed forever. I was unbelievably lucky.
‘It’s a surprise to me that I would be doing this at my age. But it feels right and it feels amazing to be given the opportunity to represent my age group.
‘I don’t think we’re are represented enough. But it’s slow process. We are moving forward but hopefully we can make tremendous changes.
‘We need more diversity, and for all ages and sizes to be seen on the catwalk and magazines.’
JD Williams surveyed 1,000 women aged 45 and up and found that almost 90 per cent admit they would rather buy lingerie themselves over having their partner choose.
Nicola has over 11,000 followers on Instagram with which she shares her modelling appearances for brands including M&S, Grazia and Harpers Bazaar
Nicola revealed she maintains her camera-ready appearance by running regularly, eating well and ensuring she gets enough sleep
When it comes to choosing lingerie 78.9 per cent opt for comfort over style and 82.5 per cent say wearing well-fitting lingerie boosts their confidence.
Nicola revealed how she maintains her camera-ready appearance with a routine of exercise combined with a balanced diet.
‘I feel great since I started running – my asthma has almost disappeared. I eat well and exercise.
‘I try very hard to take good care of myself and it feels good.. I’m a lot stronger and sleep really well as a result of exercising. It makes a big difference mentally to get good amount of sleep.
‘People should do whatever makes them happy. There are wonderful things to have done from amazing facials to cosmetics procedures. The choice is there for everyone.’
Nicola says well-fitting lingerie can play a big difference in how you feel, she advises women to be brave and confident in themselves