Jeff Bezos reportedly decided to pull a Blue Origin commercial that cost $20million to produce from airing on Sunday night during the
‘Bezos did shoot a Blue Oracle ad, costing around $15 to $20million, that was scheduled to run during the Super Bowl,’ a TV insider told Page Six.
‘There was talk that he spent so much money on it because he wanted to be close to her. But the speculation is that he pulled the ad because it would be embarrassing because Lauren worked on the ads.’
CBS and Blue Origin did not respond to requests for comment.
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Networking: Page Six reports that Jeff Bezos refused to run a $20 million ad for his company Blue Origin during the Super Bowl because of his mistress’ involvement (l to r: Patrick Whitesell and estranged wife Lauren Sanchez, Bezos in 2016)
Origin story: Lauren Sanchez’s company has filmed most Blue Origin launches for the past two years, and in October created a two-minute commercial for the company (the possible Blue Origin Super Bowl ad)
Bezos’ embarrassment of Sanchez’s footage seems to only pertain to the Super Bowl spot, as video from her company Black Ops still makes up almost all the footage on Blue Origins social networks, YouTube channel and even Bezos’ own social media feeds.
Sanchez’s company shot Blue Origin rocket tests in July (Mission 9), December 2017 (Mission 7) and a two-minute spot released in October that looks like a Super Bowl-ready ad spot.
Those three spots are all advertised on her company website, and both she and Bezos still share content from each other on their Instagram page.
Page Six also reports that the Washington Post ad that ran on Sunday was purchased by Bezos last week, and might have been a replacement for the Blue Origin ad.
If Bezos switched out the ads as suggested, that would create some serious ethical questions regarding where the money was coming from and how the decision was made, especially in light of the backlash the billionaire is getting from a number of Post employees.
Not happy: Many employees voiced their frustration over Bezos’ $ 5 million ad buy (above)
‘Six months before I retired from the Post after 33 years, Bezos yanked retiree health insurance’ wrote one person after seeing the $5million spot.
‘Now unfreeze our pensions, pay an equal wage, and strengthen maternity benefits,’ said another employee.
Bezos himself seemed thrilled with the spot, which was narrated by Tom Hanks.
‘Grateful for the journalists at the @WashingtonPost and around the world who do the work, no matter the risk or dangers they face,’ wrote Bezos on Sunday.