Luxury doggy daycare upsets residents in a San Francisco neighborhood

An ‘innovative dog experience’ in the form of a daycare is coming to a San Francisco community next month whether they like it or not. 

Doggy Style, Incorporated, which has billed itself as a luxury dogclub, has prompted a few snarls from local residents who are rolling their eyes at the soon-to-be sight of another upscale pup daycare. 

The daycare, set to open in Noe Valley, will be one of nearly a dozen businesses that promises doggy experiences like no other in the area. 

But several residents have a bone to pick with the neighborhood which recently rejected an organic dog food store last year. 

An 'innovative dog experience' by the name of Doggy Style, Inc, (website pictured) is coming to a San Francisco community next month whether they like it or not

An 'innovative dog experience' by the name of Doggy Style, Inc, (website pictured) is coming to a San Francisco community next month whether they like it or not

An ‘innovative dog experience’ by the name of Doggy Style, Inc, (website pictured) is coming to a San Francisco community next month whether they like it or not

Doggy Style pictured), which has billed itself as a luxury dogclub, has prompted a few snarls from local residents who are rolling their eyes at the soon-to-be sight of another upscale pup daycare

Doggy Style pictured), which has billed itself as a luxury dogclub, has prompted a few snarls from local residents who are rolling their eyes at the soon-to-be sight of another upscale pup daycare

Doggy Style pictured), which has billed itself as a luxury dogclub, has prompted a few snarls from local residents who are rolling their eyes at the soon-to-be sight of another upscale pup daycare

The daycare (pictured), opening in Noe Valley, will be one of nearly a dozen businesses that promises doggy experiences like no other in the area

The daycare (pictured), opening in Noe Valley, will be one of nearly a dozen businesses that promises doggy experiences like no other in the area

The daycare (pictured), opening in Noe Valley, will be one of nearly a dozen businesses that promises doggy experiences like no other in the area

Doggy Style (pictured) five membership levels beginning with the basic membership package, The Noe-sy Neighbor, which starts at $250 a month

Doggy Style (pictured) five membership levels beginning with the basic membership package, The Noe-sy Neighbor, which starts at $250 a month

Doggy Style (pictured) five membership levels beginning with the basic membership package, The Noe-sy Neighbor, which starts at $250 a month

‘This is just over the top terrible, and it’s opening in Noe Valley somehow,’ one Twitter user wrote in response to the daycare. 

Another user tweeted: ‘SF has become a parody of itself. But I guess that’s old news. Also, stupid name.’

One user called the company ‘utter BS’ while another said she doesn’t ‘even get what this is’. 

Doggy Style five membership levels beginning with the basic membership package, The Noe-sy Neighbor, which starts at $250 a month.

The top-tier membership level, The Dog Wears Prada, requires a one-time initiation fee of $7,500. 

After the initiation fee, members enjoy luxury perks for just $1,500 per month. 

But several residents have a bone to pick with the neighborhood which recently rejected an organic dog food store last year

But several residents have a bone to pick with the neighborhood which recently rejected an organic dog food store last year

But several residents have a bone to pick with the neighborhood which recently rejected an organic dog food store last year

Some of those perks include a hand-painted mural of their dogs, a pickup and drop-off concierge service, and a private birthday party for 12 dogs and their humans. 

The middle tiers range in price from $500 to $1,000 a month. 

The prices for the highest membership levels raised even more eyebrows with one user saying: ‘1k per month?!! might as well get another room in your apt.’

Doggy Style will be settling down in a city that is right in the middle of a homelessness crisis. 

Last year, a recent count revealed that roughly 7,500 people in San Francisco are homeless. 

Some people, however, believe that number is as high as 12,000. 

The top-tier membership level, The Dog Wears Prada, requires a one-time initiation fee of $7,500. After the initiation fee, members enjoy luxury perks for just $1,500 per month

The top-tier membership level, The Dog Wears Prada, requires a one-time initiation fee of $7,500. After the initiation fee, members enjoy luxury perks for just $1,500 per month

The top-tier membership level, The Dog Wears Prada, requires a one-time initiation fee of $7,500. After the initiation fee, members enjoy luxury perks for just $1,500 per month

The middle tiers range in price from $500 to $1,000 a month

The middle tiers range in price from $500 to $1,000 a month

The middle tiers range in price from $500 to $1,000 a month

But Doggy Style co-owners Cameron Silva and Rachel Swann said the daycare isn't 'based on status or wealth or social anything'

But Doggy Style co-owners Cameron Silva and Rachel Swann said the daycare isn't 'based on status or wealth or social anything'

But Doggy Style co-owners Cameron Silva and Rachel Swann said the daycare isn’t ‘based on status or wealth or social anything’

But Doggy Style co-owners Cameron Silva and Rachel Swann said the daycare isn’t ‘based on status or wealth or social anything’. 

‘It’s really based on behavior of the animal and the ability of the human to connect,’ Silva told SF Gate. 

They said the idea for the daycare came from their own personal experiences with taking care of their seven dogs, adding that it is ‘solving our own problem’.

And as far as the prices go, Silva told SF Gate that they align with other doggy daycares in the area. 

At the nearby Wag Hotel, a single daily visit costs $46, while a monthly unlimited membership costs $630. That price works out to be $130 more than Doggy Style’s $500 monthly membership tier. 

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