Kendall Jenner’s much hyped big announcement has been blasted online after the model announced she is selling SPOT cream.
Fans labelled the highly anticipated ‘raw story’ as a ‘pathetic cry for attention’ and ‘shameless’ after it saw the model unveiled as the new spokesperson for Proactiv.
Her momager Kris Jenner had promised the story posted to her
But fans were left scratching their heads, as the model, who is thought to have a net worth of $30 million, was unveiled as the news spokesperson for ProActiv.
And Kris Jenner, 63, was slammed over the family’s ‘shameless’ self promotion in wake of sharp ratings drop for their show.
One fan wrote: ‘You’re joking me. This is the ‘big announcement’? This is a pathetic cry for attention. @KrisJenner.’
Another added: ‘Women are coming forward every day about being victims to rape, sexual assault, abuse etc and Kendall Jenner is gonna hype up and announce her problem with acne.’
One person called the ‘whole family just truly disgusting’, tweeting: ‘Kris Jenner should be ashamed of herself for hyping this nonsense in the manner she did! This whole family just truly disgusting!
‘Real life issues out there like coming out or crippling disorders that keep you from leaving the house & she comes up with those ridiculous hashtags.’
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This is it! Kendall Jenner’s big announcement revealed: Model is new spokesperson for Proactiv as she talks about her acne
Bad skin: she shared this picture of her spotty face
Be like me: Kendall said the skincare range cleared up her face
Fans took to Twitter in the wake of Kendall’s raw story was part of a commercial
Mum Kris had ramped up interest as she publicly praised Kendall for being ‘so brave’
The Season 15 finale of ‘Keeping Up With the Kardashians’ on E! saw a 37 percent drop from the number of viewers for its season premiere, at just 851,000 people.
The overall momentum for the show, which is now in its 11th year and has spurred seemingly endless spin-offs, has been on its way down.
The second to last episode of season 15 held the attention of only 941,000 viewers.
Kendall, 23, has already appeared in a Pepsi ad that was blasted as ‘tone deaf’.
The Keeping Up With The Kardashians star starred in the Jump In promotional film, which was accused of co-opting the Black Lives Matter campaign by some social media users.
The advertisement for the soda giant was eventually pulled.
Ahead of the reveal matriarch Kris ramped up interest as she publicly praised her model daughter, 23, for being ‘so brave and vulnerable’.
Her comments sparked intense speculation from fans, over what Kendall could be revealing – although her role as a spokesperson was not one of the many suggestions.
Kris said: ‘I’m so proud of my darling @KendallJenner for being so brave and vulnerable.
TV spot: Kendall’s big announcement was not what fans expected
All healed: While she shared throwbacks of her bad skin, Kendall was clear-skinned on TV
Online people have ridiculed Kendall for her ‘raw story’ after she was unveiled as the new spokesperson for spot cream Proactiv
Kendall, 23, has already appeared in a Pepsi ad that was blasted as ‘tone deaf’
The ad was accused of co-opting the Black Lives Matter campaign by some social media users
‘Seeing you share your most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become.
‘Make sure to watch Kendall’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved.’
She added the hashtags: ‘#bethechange #shareyourstory #changetheconversation #proudmom #finallyasolution #authenticity #mydaughterinspiresme #getready.’
But fans labelled the announcement ‘shameless’, with one writing: ‘@KendallJenner’s big announcement was shameless… 50% of teens struggle with acne and they have to deal with it without a 5 million dollar contract from proactive.
Another added: ‘@KendallJenner is a joke!! This is her big story? This is another promotion to make money. Shame on her. #KendallJenner.’
Kardashian-Jenner family’s biggest controversies
Kim’s sex tape, 2007 – The family were thrown into the spotlight after Kim’s sex tape with Ray J leaked online. She said in 2012: ‘I felt like I really had to work 10 times harder to get people to see the real me.’
Kim’s marriage to Kris Humphries, 2011 – The marriage lasted just 72 days and led fans questioning whether it was a made-for-TV relationship.
Kylie’s lip injections, 2015 – The 21-year-old Kylie Cosmetics founder repeatedly denied getting lip fillers but finally admitted in 2015 to first getting them at 16.
Kendall and Kylie’s T-Shirts, 2017 – The pair were criticized when their sold t-shirts featuring images of late rappers Notorious B.I.G. and Tupac Shakur in June 2017 with Biggie’s mom calling it ‘disrespectful’.
Kim’s Aaliyah Halloween Costume, 2017 – Twitter users called her Aaliyah Halloween costume ‘offensive’ in October
Kendall’s Pepsi ad, 2017 – In April the model appeared in a Pepsi ad that was blasted as ‘tone deaf’
Kendall’s comments on models, 2018 – The model was quoted talking about her ‘super selective’ approach to doing fashion shows but said her words were ‘twisted’
Selling diet products, 2018 – Both Kourtney and Kim have come under fire for promoting dieting products.
The whole family have been ramping up their public appearances and big announcements of late.
Sister Kim recently admitted to being high on ecstasy when she married her first husband and again when she made her infamous sex tape with Ray J.
And Kourtney took her kids on vacation with ex Scott Disick and his model girlfriend Sofia Richie, 20, as they were pictured lounged side by side on deck chairs.
Kylie once again sparked rumors she’s engaged to Travis Scott after she was seen wearing a diamond ring on her wedding finger.
Kim also came in for backlash for plugging Flat Tummy Co shakes.
The commentators were scathing, with one writing: ‘Not gonna mention all the disgusting side effects? Just gonna sell laxatives disguised as something else? Cute’.
Another one of them wrote at greater length: ‘millions of girls look up to you. You could use your platform to promote self love and confidence but instead you prey upon the insecurities of millions of girls and young women.
‘You actually profit from the detriment of an entire generation of girls. So so shameful. Your daughters will have money but they will be rittled with insecurities that you helped create. So so shameful.’
Kendall has an estimated wealth of $30m since finding fame as a leading supermodel and reality star and owns homes like this one in LA
The whole family have been ramping up their public appearances and big announcements of late and Kendall, pictured, is no different
Raw: Sharing a clip of the video, the momager, 63, praised her model daughter, 23, for being ‘so brave and vulnerable’
Kourtney Kardashian posted this picture of her and Kendall online shortly after the advert was broadcast writing ‘what’s hotter than hot chocolate?’
Talking about her acne, Kendall was seen in a TV advert recalling how she was attacked by trolls for her bad skin, as she promoted the skincare line.
The company tweeted: ‘Welcome to the family, dahling! @KendallJenner is the new face of Proactiv.’
Kourtney Kardashian posted a picture online of her and Kendall in a hottub shortly after the advert was broadcast writing ‘what’s hotter than hot chocolate?’
In a preview of what turned out to be Kendall’s advert, she wore a white t-shirt as she spoke candidly to the camera.
She said: ‘When I was 14, I couldn’t reach as many people that I can now that I’m 22.
‘Now I have this whole thing behind me, I can speak to so many people and be like: ‘I can help you and it’s ok.’
‘I experience it, I’m very normal, I understand you, I can connect with you…’
She added at the end: ‘I’m going to try and help’ while ‘connect with Kendall, Jan 6’ came up on the screen.
The model is not the first celebrity to work with the brand – back in 2010 Justin Bieber was the face of Proactiv.
Kendall’s representatives and Proactiv have been contacted for comment.
Sweet: Kris said: ‘I’m so proud of my darling @KendallJenner for being so brave and vulnerable.’