Netflix begs fans not to do #BirdBoxChallenge for their safety film sparks social media craze

Netflix is begging its fans of the new psychological thriller Bird Box to refrain from participating in the viral #BirdBoxChallenge for their safety. 

The film starring Sandra Bullock film has become the latest internet obsession with people now attempting to do tasks blindfolded, just like Bullock’s character in the movie. 

‘Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,’ Netflix tweeted Tuesday. ‘We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.’ 

The film tells the story of a mother (Bullock) and her two children, named Boy and Girl, who are forced to wear blindfolds while they search for refuge in a world overrun by monsters that can drive people to kill themselves in a glance. 

Thousands of memes poking fun at the concept emerged on social media following the film’s release and have inspired thousands undertake everyday tasks while blindfolded.      

Netflix tweeted Tuesday begging their fans not to partake in the challenge for their safety

Netflix tweeted Tuesday begging their fans not to partake in the challenge for their safety

Netflix tweeted Tuesday begging their fans not to partake in the challenge for their safety

The film starring Sandra Bullock tells the story of a mother and her two children who are forced to wear blindfolds to evade monsters

The film starring Sandra Bullock tells the story of a mother and her two children who are forced to wear blindfolds to evade monsters

The film starring Sandra Bullock tells the story of a mother and her two children who are forced to wear blindfolds to evade monsters

It has inspired people to carry out the latest social media challenge as they undertake everyday tasks while wearing blindfolds

It has inspired people to carry out the latest social media challenge as they undertake everyday tasks while wearing blindfolds

It has inspired people to carry out the latest social media challenge as they undertake everyday tasks while wearing blindfolds

Footage posted online shows a woman paddling with two young children in a bathtub and a man traversing through his backyard while his excited Husky puppies jump on him. 

But other #BirdBoxChallenge videos have also emerged that show the not so safe side of things. 

One video shows a father gripping his two young children’s hands as he runs through his home before the toddler crashes into a wall. 

Others show children riding bikes while blindfolded and crashing into chairs.

In the film, Bullock and her two onscreen children are blindfolded while navigating through a forest and a treacherous river.  

Sandra Bullock's latest film tells the story of a mother and her two children who are forced to wear blindfolds while they search for refuge in a world overrun by monsters that can drive people to kill themselves in a glance

Sandra Bullock's latest film tells the story of a mother and her two children who are forced to wear blindfolds while they search for refuge in a world overrun by monsters that can drive people to kill themselves in a glance

Sandra Bullock’s latest film tells the story of a mother and her two children who are forced to wear blindfolds while they search for refuge in a world overrun by monsters that can drive people to kill themselves in a glance

Footage posted online shows a man traversing through his backyard while his excited Husky puppies jump on him

Footage posted online shows a man traversing through his backyard while his excited Husky puppies jump on him

Footage posted online shows a man traversing through his backyard while his excited Husky puppies jump on him

One video shows a father gripping his two young children's hands as he runs through his home before the toddler crashes into a wall

One video shows a father gripping his two young children's hands as he runs through his home before the toddler crashes into a wall

One video shows a father gripping his two young children’s hands as he runs through his home before the toddler crashes into a wall

The title refers to a literal box of birds that her character carries – the birds begin to chirp when the unseen evil approaches. 

Netflix claims Bird Box set a new record with 45 million accounts watching it in the first week it was released. 

Critics have been mixed with many noting similarities to John Krasinski’s ‘A Quiet Place.’ 

Variety complained about the ‘inexplicably bland ensemble’ and The Hollywood Reporter sniffed that it was ‘not all that it might have been.’ The Guardian declared it ‘a bird-brained mess.’  

Other videos show children riding bikes while blindfolded and crashing into chairs

Other videos show children riding bikes while blindfolded and crashing into chairs

Other videos show children riding bikes while blindfolded and crashing into chairs

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