From bite-size treats after walkies to belly rubs before bed, dog owners love spoiling their pups from time to time.
But some take treating their good boys and girls to new extremes with £28,000 jewel-encrusted collars, hand tailored jackets and £2,600 Italian leather beds.
Other luxuries available include cashmere pullovers, special protective socks and an 18 carat white gold name tag with 280 round-cut diamonds.
So, what’s Santa Paws getting for your pampered pooch this
Name-droppers: The ultimate name tag is The Showstopper. Made from 18ct white gold, it features 280 round-cut diamonds. Budget versions from £1,330. tagnbrag.uk
A high class hound: What about a custom-made jewel-encrusted collar and lead? Featuring real diamond solitaires set into English leather, owners are able to select the individual diamonds as well as choose the design. The most expensive item they have made to date was valued at £28,000. However, the Swarovski crystal collar is £650 and its matching lead is £600. diamonddogs.co.uk
Matching fashionistas: This fully lined Matka silk woman’s beaded trouser suit and floor-length pashmina has a matching silk jacket and a fully embellished leather collar and lead for the canine in your life. But that £1,700 price tag only covers the cost of your pet’s outfit. diamonddogs.co.uk
Pushy pups: For the dog who prefers to be chauffeured, this lightweight, comfortable stroller is the perfect solution. Easy to fold, it has mesh to keep the bugs away and even has a drink holder in the handle. amazon.co.uk
Made to measure: Hand tailored in London to a breed specific design for your dog, this shearling jacket is made from soft Italian sheepskin and is quilted and trimmed. It has a collar that can be worn flat or raised and there’s even a leather and suede side pocket for poop bags. Choose from a variety of colours and finishes to suit your pet’s personality. bone-idol.com
A ‘Fitbit’ for tracking Fido: The Mishiko smart collar can show the number of steps your dog does in a day and sets targets. It also gives real-time coordinates so you always know where your pet is — and you can monitor it from anywhere in the world. amazon.co.uk
Lie-in luxury: Handmade from the finest Italian leather, this luxurious chocolate-coloured bed will mean your pup may never want to go for his morning walkies. (Some hope!) mungoandmaud.com
A canine cashmere coat: Everyone loves cashmere — even a pooch. These pullovers are sumptuously soft and come in three shades — sherbet, ciel and zinc, mungoandmaud.com
Hamper of doggy treats: This luxury monogrammed Christmas hamper features a bundle of festive fun for your dog on Christmas Day. With a selection of toys, a jumper, a hat and scarf set, a bow tie and bandana, it will ensure your pooch doesn’t feel left out when the family opens their gifts. lordsandlabradors.co.uk
Snuggle up: This stylish reversible wool-blend blanket, which comes in four colours, is possibly more for you than your dog — but try telling them that. Add the cute Genevieve the Giraffe for an extra £27.50. Both from mungoandmaud.com
Sock it to them: When the cold kicks in, even our four-legged friends need help to keep warm. These Grip Trex boots from Ruffwear are ideal for dogs who love outdoorsy adventures with their owner. Four per box and have a reflective trim for low visibility conditions. petspyjamas.com
Bowled over: Hand crafted from hard-wearing oak at a workshop in Kent, with stainless steel bowl inserts, it’s a stylish yet practical choice for the discerning dog who wants to dine in style. theoakandropecompany.co.uk
Take the lead: Who doesn’t love to open a turquoise Tiffany box on Christmas morning? Crafted from durable palladium-plated metal and high quality Italian leather, this will make your dog lead the way in the fashion stakes. And they can even be personalised. tiffany.co.uk
Because they’re worth it: Presented In a chic bag, this gift set will ensure your pup is sweet-smelling and clean after even the muddiest of walkies. Includes Wildwash Shampoo, Beauty and Shine Fragrance No 3, Conditioner and Healing Paw Balm. The scents, which contain orange, coriander and cedarwood, are formulated entirely from plants and botanicals so can be used frequently and repel fleas. The perfect present if you don’t want the smell of ‘wet dog’ to be a dampener on festivities. petspyjamas.com