The 67-year-old fell ill while he was attending a traditional festive event in the Siberian city of Kemerovo.
He is said to have been transferred to an ambulance but died on his way to hospital.
The 67-year-old man fell ill while he was attending a traditional festive event in the city of Kemerovo in southwest Siberia, pictured, to entertain children dressed as Father Christmas
A source told the Interfax news agency that the unnamed man had ‘complained of chest pain’ in the run-up to his collapse.
A medical source also told sibdepo.ru: ‘The man felt ill in the kindergarten, he was taken in an ambulance but died on the way to the hospital.’
Russian versions of Santa Claus are known as Ded Moroz, or Father Frost, according to the
In a Soviet-era tradition, they host children’s parties over the New Year period along with a fairy tale snow maiden character known as Snegurochka.
Unlike Father Christmas, Ded Moroz delivers gifts on New Year’s Eve rather than on Christmas Eve.
The costumed Santa is said to have been transferred to an ambulance but died on his way to hospital (file picture)