On Sunday night, she was the belle of Capital’s Jingle Ball as she joined a host of stars to perform onstage at
And Cheryl’s busy schedule continued on Monday, when she stepped out once again in the English capital to attend the launch of her talent show The Greatest Dancer.
The 35-year-old beauty effortlessly commanded attention, arriving at the upscale May Fair Hotel in a black minidress, in which she displayed her jaw-dropping curves.
The big unveiling: Cheryl attended the launch of her new talent show The Greatest Dancer at London’s Mayfair Hotel on Monday night
The mother-of-one’s frock of choice featured billowing sleeves and an elongated pussy bow and was teamed with black stockings and matching leather boots.
Adding an extra touch of glamour to her stylish look, Cheryl — who recently released her pop single Love Made Me Do It — accessorised with a range of jewellery, which included a chunky gold bracelet and large hoop earrings.
With her chestnut brown locks falling beyond her shoulders in a lustrous blowout with a centre parting, the former Girls Aloud star highlighted her natural beauty with a rich palette of makeup that included smokey eyeshadow and bold red lipstick.
Jaw-dropping: The 35-year-old beauty effortlessly commanded attention, arriving at the exclusive event in a black minidress, in which she displayed her jaw-dropping curves
Billowing: The mother-of-one’s frock of choice featured billowing sleeves and an elongated pussy bow and was teamed with black stockings and matching leather boots
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Stepping out to the Greatest Dancer launch, Cheryl looked incredible in a slinky black dress by Attico.
We love the straight corset neckline, balloon sleeves and super chic pussy-bow tie-neck detail! Cheryl then teamed it with sheer tights and ankle boots for a sleek all-black ensemble.
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At the event, she was joined by fellow show judges Matthew Morrison and Oti Mabuse, who have earned names for themselves on Broadway and on Strictly Come Dancing, respectively.
Also joining the party were Alesha Dixon and Jordan Banjo, who will serve as co-hosts on the highly anticipated BBC show once it launches early next year.
Eight-part series The Greatest Dancer is another foray into reality TV competition for Simon Cowell and will follow the search for the UK’s best dancers from a broad variety of genres.
‘With the continued success of Strictly Come Dancing, the BBC is undoubtedly the home of dance,’ Kate Phillips, controller of entertainment commissioning for the BBC, said at the time the show was announced.
Hair we go! The singer chestnut brown locks fell beyond her shoulders in a lustrous blowout
All that glitters: The former Girls Aloud star accessorised with a range of jewellery, which included a chunky gold bracelet and large hoop earrings
‘By launching The Greatest Dancer we want to give the vast array of dance talent across the UK the chance to shine.’
Cheryl, who is making her musical comeback after four years, lost a deal rumoured to be worth £4million with the hair and beauty giant, according to
And a source has now told MailOnline: ‘Following discussions with Cheryl and her team earlier this year, we can confirm that our spokesmodel partnership has come to an end, however she continues to be a friend of the brand.’
It was continued to MailOnline: ‘We’re very proud to have worked with Cheryl for nine years and to have been part of her story, sharing and celebrating all things “worth it.”’
Natural beauty: She highlighted her natural beauty with a rich palette of makeup that included smokey eyeshadow and bold red lipstick
Pose: She effortlessly commanded attention as she posed for photographers on the red carpet
Speaking of her partnership with the brand over the years, Cheryl added: ‘I have had an amazing experience as L’Oreal Paris’ UK spokesmodel for the past nine years and have loved working with the team over there.
‘It always felt like more than a partnership and I would like to thank them all for the opportunities it has afforded me,’ she revealed.
This comes after a beauty source told The Sun: ‘It’s a hammer blow for Cheryl at this stage of her career. L’Oréal has been her most regular income.’
‘L’Oréal has been her most regular income for close to the past decade. It’s kept her rich without having to do much work.
‘It also saw her rub shoulders with other L’Oréal stars in places like Cannes, including Julianne Moore, Helen Mirren, Eva Longoria, Jane Fonda, Jennifer Lopez and Penelope Cruz.’
Here come the girls: At the event, the former X Factor star posed alongside (L-R) show presenter Alesha Dixon and fellow judge Oti Mabuse
Breathtaking: Alesha wowed as she posed on the red carpet in a thigh-grazing black dress, which featured billowing sleeves and a high neckline
Stunning: Meanwhile, Strictly Come Dancing professional Oti displayed her flair for fashion in a one-shoulder black top with a bronze miniskirt and glittering thigh-high boots
The news comes after Cheryl launched her new Easilocks hair extensions late last week.
According to the website, Cheryl’s luxurious line comes with personalised brushes, a mini zip-up bag and a coat hanger for the hair pieces and has been devised alongside hair expert Shane O’Sullivan.
The sites states: ‘Our unique nutritional coating gives each fibre a silky feel and multi-tonal colouring to replicate real human hair.’
Cheryl said: ‘I’ve been wearing and testing Easilocks for a long time now.
‘We’ve based this collaboration on my “GO TO” looks, favourite shades and with Shane’s expertise & innovative techniques in hair processing we’ve really brought hair extensions to a whole new level.’
Playful mood: Show judge Matthew Morrison was in a playful mood as he leapt into the air while posing beside co-host Jordan Banjo
The squad: The stars posed together for a group shot ahead of the anticipated show unveiling
Red hot: On Sunday, Cheryl took to the stage at London’s The O2 for Capital’s Jingle Bell Ball, hitting the red carpet in winter white (left), before performing in raunchy red (right)
Big night on the town: The singer, 35, looked incredible in a red sequin leotard, teamed with matching leather thigh-high boots and fishnet tights
These boots were made for dancing: She teamed her ensemble of choice with with a pair of bejewelled thigh-high red boots