It’s come to be known among fashion retailers as the ‘Holly effect’.
The phenomenon began on the show’s very first night, November 18, when shoemaker Grenson’s site crashed under the weight of those logging on to buy their Nanette hiker boots.
Left, Holly wears £255 Grenson boots sold out in hours; £415 top, £510 skirt and £315 belt by Isabel Marant, all sold out. Right, Holly wears a £214 Kooples dress sold out at Selfridges; £315 Marant belt sold out at Harvey Nichols; Maje boots on sale at £294
Flirt in florals like Holly in a dress by The Kooples
The Kooples floral dress
Now reduced to £214.50!
We favour florals all year round. Whether your preference is subtle ditsy, graphic colour or dark and moody, a bloomy print can be styled for any occasion.
If you’re in need of some inspiration for winter, look no further than Holly Willoughby.
With the aid of stylist to the stars, Angie Smith, the presenter has continually impressed us during her stint on I’m A Celebrity, and this outfit was another hit.
Donning a printed dress by The Kooples, she added an Isabel Marant belt and ankle boots from Maje to create an on-trend Western feel. We love it!
If, like us, you’re keen to copy, click (right) to get your hands on Holly’s dress.
Then complete your look with her accessories via the carousel below. While you’re there, you might as well scroll through our favourite floral alternatives…
* PRICES MAY NOT BE AS ADVERTISED
Left, Holly wears a £156 print shirt nearly sold out at Sandro Paris; £276 leather skirt sold out at Maj; £65 Topshop boots sold out. Right, Holly wears a £350 De La Vali suki mini dress nearly sold out; stock running low on £460 Ganni cowboy boots
More than 400 pairs of the £255 boots went within hours. Miss Willoughby, 37, has put cowgirl chic and hiking boots back on trend with the help of her stylist Angie Smith and a slick social media profile.
Her jungle fashion show has totalled more than £19,000 – and been a boon for shops.
The online team at Harvey Nichols, which sold out of her top, skirt and belt ensemble by designer Isabel Marant in hours, even have a term for it: ‘We’ve done a Holly again.’
In an interview with Red magazine, Miss Willoughby insisted she wears ‘normal clothes’.
But fashion watchers have noticed a shift in her outfits from accessible high street to high end.
Left, Holly wears a £325 Rixo London dress a top-seller; £65 Topshop boots sold out; £350 and £450 Kirstie Le Marque chains in stock. Right, Holly wears £295 Camilla Elphick boots sold out; £90 T-shirt and £325 skirt nearly gone at Rag and Bone; £350 chain in stock
Stylist Lucas Armitage said: ‘For me this is a bit of a shame, I loved that she demonstrated how amazing our high street was.’
And while she championed a long line of brands, not one of the outfits Holly wore during her three weeks in the jungle was from Marks & Spencer, despite the star’s estimated £950k deal with the high street giant.
Holly was named as style ambassador for M&S earlier this year, with her collections becoming instant sell outs.
Branding expert Chris Ogle estimates the deal with the high street giant could be worth anywhere between £500,000 and £700,000, while PR expert Claire Shiels reasons it could be as much as £950,000.