Eating fishfingers if you want to save the oceans, according to a new UK study

Fish fingers are among the most sustainable of all seafood sold in the supermarket, according to new research.

The Marine Conservation Society (MCS) found that 85 per cent of the fish in 48 retail own-brand and branded fingers came from sustainable sources.

Surprisingly, budget supermarkets stocked some of the most ethical fish finger products of all. 

Asda’s own brand of fish fingers ranked number one and two for sustainability, while Iceland’s product came in at number four.

Fish in Cod Fish Fingers and Chunky Cod Fillet Fingers from upmarket supermarket Waitrose were found to have the lowest sustainability.

MCS said that a lack of clear labelling meant it was difficult for consumers to know at a glance where the fish in their fingers came from.

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Environmentalists are encouraging Brits to eat more fish fingers, because they come from more sustainable sources than fresh fish

Environmentalists are encouraging Brits to eat more fish fingers, because they come from more sustainable sources than fresh fish

Environmentalists are encouraging Brits to eat more fish fingers, because they come from more sustainable sources than fresh fish

The 48 fish fingers contained just four different species – Atlantic cod, Pacific cod, Alaska pollock and haddock.

However, just 19 per cent of fish finger packs were found to have enough detailed information on the pack for consumers to know how and where the fish was caught.

TOP 15 SUSTAINABLE FISH FINGERS 

  1. Asda smart price fish fingers
  2. Asda omega-3 fish fingers
  3. Co-op omega-3 fish fingers
  4. Iceland breaded fish fingers
  5. Marks & Spencer gluten free cod fish fingers
  6. Morrisons omega-3 fish fingers
  7. Morrisons savers fish fingers
  8. Sainsbury’s cod fillet fish fingers
  9. Sainsbury’s ‘deliciously free from’ cod fish fingers
  10. Sainsbury’s basic fish fingers
  11. Sainsbury’s omega-3 pollock fish fingers
  12. Tesco omega-3 fish fingers
  13. Waitrose essential cod fish fingers
  14. Waitrose essential chunky cod fillet fingers in breadcrumbs
  15. Young’s omega-3 fish fingers

The MCS said it hoped its new Good Fish Finger Guide would raise awareness of the sustainability of fish fingers.

Rajina Gurung, who compiled the guide, said: ‘Consumers may not be aware that the majority of fish in retail own brand and branded fish fingers actually comes from sustainable sources.

‘Some saver brands even turned out to be the most sustainable, showing that you do not have to pay a fortune for sustainability.’    

The charity analysed the amount of fish in 48 supermarket own brand and branded fingers and found that Asda, the Co-op and Iceland were among the most sustainable products. 

‘The 48 fish fingers we investigated contained just four different species – Atlantic cod, Pacific cod, Alaska pollock and haddock – which might come as quite a surprise to many consumers who see fish fingers as a mix of unspecified species in breadcrumbs… even barely fish at all,’ Gurung said.

Every day Brits get through a staggering 1.5 million fish fingers. For three in four people it is the first fish we taste, say pioneers Birds Eye.

A poll in 1993 named Captain Birds Eye as the most recognised captain after Captain Cook. 

MCS says that 23 per cent of the fish fingers it looked at lacked any kind of ecolabel, sustainability information or enough detail about how and where the fish were caught.

It also reports that 40 per cent didn’t have a credible ecolabel and just 19 per cent of fish finger packs were found to have enough detailed information on the pack for consumers to know how and where the fish was caught.

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