A pair of Houston bar owners are expanding their selection of beers to include special options for man’s best friend.
Megan and Steve Long are launching Good Boy Dog Beer are looking to take advantage of a more dog-friendly market in the city by selling their beverages for pooches.
The couple, who own the Henderson Heights bar and Reserve 101, plan to offer their doggy beer at 15 local bars for $5 a can.
While folks are enjoying their own alcoholic beverages, their loyal four-legged friends can have one of three non-alcoholic flavors: IPA Lot in the Yard, Mailman Malt Licker and Session.squirrel!
Houston bar owners Megan and Steve Long are launching Good Boy Dog Beer for pooches to enjoy while their human owners are sipping on alcoholic beverages
Their drinks have no sodium, but are filled with meat, vegetables and herbs.
The couple shared that while they are only starting with 15 bars across the city, they’ve already been approached by other locations across the country.
‘Everyone likes the idea of having a beer with their dog, you know?’ Steve, 41, said to the
And the bar owners feel the sentiment personally as the idea for the brew came from their own home.
‘It all started with our oldest dog, our Rottweiler, Rocky,’ explained Megan.
The couple – who own Henderson Heights bar and Reserve 101 – plan to offer their doggy beer at 15 local bars for $5 a can
There are three non-alcoholic flavors: IPA Lot in the Yard, Mailman Malt Licker and Session.squirrel!
The 30-year-old explained that their nine-year-old dog developed digestive issues as he grew into a senior dog.
‘We had to change up his food. He was having allergic reactions, and his body was just kind of changing into an old man’s, so we had to adjust to it,’ she added. ‘We talked to our vet, and our vet said the best, easiest thing to do was to just start making his own food and treats.’
Pets in the U.S. made up a $72billion business in 2018
The couple began cooking for the pooch and their five-year-old German Sherpherd mix, Chloe. They were shocked by the different things they were able to feed the dogs.
Megan explained: ‘We were just shocked at how many things dogs can eat, and the good side effects of it, like what enhances their metabolism or their fur.
‘So for the last few years, while we’ve been making this for him, filled notebooks with good and bad things for dogs, and the purposes. Like, turmeric helps their digestion. Ginger is good for their fur, and coat shininess.’
The couple paused their initial plans for the beer, just for a few years, before setting up a brewery at a friend’s warehouse in January.
After coming up with recipes, Megan and Steve found a canning company in Austin. They would have the three recipes ready to go by August.
The Mailman Malt Licker – made especially for Rocky – consists of chicken, turmeric, ginger, oranges, carrots, basil, cilantro and fennel.
The Mailman Malt Licker – made especially for Rocky (center right) – consists of chicken, turmeric, ginger, oranges, carrots, basil, cilantro and fennel
‘We brewed one night, and we brewed, I don’t know, 500 cans or so. And we went out to sell it, and we were like ‘Let’s see if bars like it!’ And we sold to like five bars, in the next day. So we were like, ‘Let’s not sell any more. Let’s go home and brew,’ Megan said.
‘We thought people were going to be like “Yeah, sure, maybe. Let me think about it.” Because when reps come and talk to us, sometimes we don’t always have a space.’
But as made evident by the American Pet Products Association, pets in the U.S. made up a $72billion business in 2018.
The 29 per cent increase (from five years ago) is a good sign for the launch of the couple’s business.
Pawsible Marketing founder, Leslie May, added that the pet product business is heavily geared by Millennials.
‘Millennials don’t really know of pets any different than as part of their family. They grew up that way, and that’s the way the pet industry is going to go,” May stated.