Apple, Google and Amazon top table of world’s 100 most valuable brands

Apple, Google and Amazon were today revealed as the three most valuable global brands in a top 100 list that also includes four British names. 

Jaguar Land Rover took 78th place on the annual Interbrand Best Global Brands (BGB) list, followed by Mini at 90, Burberry at 94 and Johnnie Walker at 97.

Spotify and Subaru have made the list for the first time at 92 and 100 respectively, while Chanel re-enters at 23, Hennessy is back at 98 and Nintendo returned at 99.

The annual Interbrand Best Global Brands report provides a list of the world's top 100 brands

The annual Interbrand Best Global Brands report provides a list of the world's top 100 brands

The annual Interbrand Best Global Brands report provides a list of the world’s top 100 brands

Interbrand calculates brand value by assessing its influence in driving customer choice and its strength in relation to the competition. It also looks at its current and forecast financial performance. 

Facebook’s brand value has declined 6 per cent, according to the list, which places it in ninth position.

Interbrand London chief executive Christian Purser said: ‘Leading brands are more customer obsessed than ever, bringing the voice of the customer into every aspect of their business, making bold moves and taking calculated risks based on customer understanding.

The fastest growing brands across the last five years of the study are typically the most relevant to people’s lives
Christian Purser, Interbrand London

‘The fastest growing brands across the last five years of the study are typically the most relevant to people’s lives and the most responsive to their changing needs.’

Apple and Google hold the top positions for the sixth consecutive year, with Apple’s brand value growing by 16 per cent to $214,480million (£165million). Meanwhile Google’s brand value increased by 10 per cent to $155,506million (£120million).

Amazon achieved 56 per cent growth and is the third brand to achieve a $100billion (£77billion) brand valuation.

Interbrand said there were ‘many great’ British brands that did not yet qualify for the BGB table, because they were not sufficiently global or did not publish their financial performance.

Interbrand Best Global Brands 2018: The top 100 list

1 Apple

2 Google

3 Amazon

4 Microsoft

5 Coca-Cola

6 Samsung

7 Toyota

8 Mercedes-Benz

9 Facebook

10 McDonalds

11 Intel

12 IBM

13 BMW

14 Disney

15 Cisco

16 General Electric

17 Nike

18 Louis Vuitton

19 Oracle

20 Honda

21 SAP

22 Pepsi

23 Chanel

24 American Express

25 Zara 

26 JP Morgan

27 Ikea

28 Gilette

29 UPS

30 H&M

31 Pampers

32 Hermes

33 Budweiser

34 Accenture

35 Ford

36 Hyundai

37 Nescafe

38 Ebay

39 Gucci

40 Nissan

41 Volkswagen

42 Audi

43 Philips

44 Goldman Sachs

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45 Citi

46 HSBC

47 Axa

48 L’Oreal

49 Allianz

50 Adidas 

51 Adobe

52 Porsche

53 Kellogg’s

54 HP

55 Canon

56 Siemens

57 Starbucks

58 Danone

59 Song

60 3M

61 Visa

62 Nestle

63 Morgan Stanley

64 Colgate

65 Hewlett Packard

66 Netflix

67 Cartier

68 Huawei 

69 Santander

70 Mastercard

71 Kia

72 FedEx

73 PayPal

74 Lego

75 Salesforce 

76 Panasonic

77 Johnson & Johnson

78 Land Rover

79 DHL

80 Ferrari

81 Discovery

82 Caterpillar

83 Tiffany & Co

84 Jack Daniel’s

85 Corona Extra

86 Kentucky Fried Chicken

87 Heineken

88 John Deere

89 Shell

90 Mini

91 Dior

92 Spotify

93 Harley-Davidson

94 Burberry

95 Prada

96 Sprite

97 Johnnie Walker

98 Hennesy

99 Nintendo

100 Subaru

Interbrand Best Global Brands 

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